This article comes fromDappRader, original author: Pedro Herrera

Odaily Translator |

, original author: Pedro Herrera

Odaily Translator |

• Only one week after the public offering, RTFKT’s first avatar project, CloneX, has accumulated a transaction volume of more than 120 million U.S. dollars. This article will use data as the basis to analyze the project’s sales activities, financial indicators such as prices, the proportion of independent holders, As well as the concentration index and behavior patterns of giant whales for analysis. A word of caution, please do not consider this article as financial advice.

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• CloneX NFT Project Overview

Blockchain: Ethereum

The CloneX project, once known as Akira, is now the first avatar NFT collection launched by RTFKT Studios. There are a total of 20,000 randomly generated 3D avatars. During the pre-sale period, users can directly access 11,133 (55.7%) CloneX, and the remaining 8,367 (41.8%) CloneX will be minted in a Dutch auction with a starting bid of 3 ETH.

Practicality

As a 3D animation artwork, CloneX is of high quality, which is one of the reasons why this project is attracted by most people. In addition, the narrative surrounding the Metaverse has also given it a lot of community attention.

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The utility of CloneX is entirely dependent on RTFKT Studios, as Benoit Pagotto, one of the co-founders of the studio, explained, RTFKTs NFTs act as a portal to provide different experiences, such as they are not limited to virtual worlds, but also design their own The trendy brand products are brought to users in kind. As a design-focused brand, the practicality of the CloneX project spans both virtual and real worlds. For example, in the real world, MetaPigeon NFT casters have received authentic sneakers designed by Jeff Staple; while in the virtual world Here, any holder of selected RTFKT NFT collections can participate in the CloneX pre-sale at a floor price of 0.05 ETH. By holding NFT works, they can not only obtain considerable returns, but also become part of the RTFKT community.

The picture above shows 9 new RTFKT NFT projects awarded for pre-sale, source: CloneX

Although CloneX has not officially released a roadmap, the project should follow the development direction of RTFKT. As a result, CloneX owners should be in a better market position when the project utility milestone is achieved on schedule. Additionally, CloneX is positioned to become one of the most sought after avatars in the Metaverse.

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financial overview

• As expected, community demand for RTFKT NFT collectibles was high, and thus its transaction volume was also pushed up. Just one week after the launch of the public sale, CloneX generated over $120 million in trading volume.

• Mintvials is an NFT used to redeem CloneX avatars. Its base price has exceeded 3 ETH, and the transaction price is as high as 5.25 ETH. Although most NFT series will see a price drop after release, as far as CloneX is concerned, there may be a subsequent change in strategy, such as shifting the focus to high-end sales.

• Also, it’s worth emphasizing that at the time of writing, CloneX’s market capitalization is already over $270 million based on its floor price, a number that could increase further if more people get involved.

• Market value based on floor price: $270,406,400

• Current floor price: 3.3 ETH

• Average selling price: 2.8467 ETH

• Highest sale price: CloneX Mint Vial for 5.25 ETH / $21,141.80

• Initial income: Undisclosed

• Sole Holders (Percentage): 6,368 (31.84%)

• Total Volume: $120,956,666 / 26,877 ETH

• Buyers to sellers ratio: 5.851 (8,180 / 1,396)

Total number of traders: 9,048

Secondary Market Royalties: 5%

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Team overview

As one of the projects with the most potential for future development in the NFT industry, the team behind CloneX is the well-known RTFKT. RTFKT was established during the 2020 epidemic and is a Metaverse brand focusing on fashion collectibles.

The three founders of RTFKT are also quite well-known in the industry. They all have very rich experience in the game and luxury fashion industries. They are:

2. Benoit Pagotto, who worked as a senior brand and marketing expert at esports organization FNATIC and other luxury consultancies

3. Steven Vasiler, an entrepreneur with extensive expertise in Gen Z and millennial demographics

• In addition to CloneX, the RTFKT brand has also successfully created different series of NFTs, and has reached cooperation with blockchain projects such as exclusive artist Takashi Murakami, legendary shoe designer Jeff Staples, NFT artist Fewocious and Meta Key. In general, the overall quality of the RTFKT team is high, which is one of the factors that can attract more people's attention to this project.

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• Community Overview

Number of Twitter followers: 137,000+

Number of Tik Tok followers: 1 million+

As can be seen from the numbers above, RTFKT Studios has a fairly large community, with nearly 150,000 followers on Twitter at the time of writing and more than 1 million followers on TikTok, the "overseas version of Douyin". In fact, for projects with a strong team utility factor, market demand is usually reflected in a large community, and the society will also generate comprehensive synergy throughout the development of the project.

Also on Discord, RTFKT has over 80,000 members, 36,000 of whom joined in November. It is worth mentioning that the community engagement on the RTFKT Discord server is quite high, the moderators are very active, and the management of the entire social network is also top-notch.

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Technical overview

From a technical standpoint, there's nothing major wrong with CloneX. The initial public sale was delayed by a day due to high demand, which triggered a high volume of visits to the CloneX foundry site in a short period of time. However, the RTFKT team quickly made optimizations. Due to the high professionalism of the team, the situation did not "worse" further during the public sale.

1. Smart contract review status: not yet submitted for review

2. Storage: CloneX NFT is stored on the Ethereum blockchain as an ERC-721 token, and graphic assets are hosted on IPFS for immutable ownership.

3. Contract address: 0x348fc118bcc65a92dc033a951af153d14d945312

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• In addition, the CloneX whale also holds other NFT portfolios, mainly including CryptoPunks, Meebits, Mutant Apes, and Art Blocks. Interestingly, we also see that the CloneX whale luggis.eth and other CloneX whales also occupy an important position in the DeFi investment portfolio, which is very different from other NFT project whales.

Summarize

CloneX whale centralization degree: 1.39% – 277 entries