background introduction

Basic information of the project

Basic information of the project

Project Introduction

Swash is a tool and an ecosystem that aims to restructure data ownership, enabling individuals, businesses and developers to unlock the potential value of data by integrating data, sharing data securely, and monetizing data value. For individuals, they can regain the ownership of data through Swash and earn passive income while surfing the Internet; for enterprises, they can use the Swash platform to obtain high-quality zero-party data on a large scale. By eliminating intermediaries, Reduce the impact of advertising fraud and advertising robots, save time and money; for developers and data scientists, they can easily develop and provide data solutions through the Swash SDK, in addition, they can also deploy custom on the Swash platform Algorithms, "feeding" algorithms through massive data on the platform to accelerate innovation.

solution

solution

The solutions provided by Swash include: Data Union (Data Union), sIntelligence (under development), sApps (not yet online), sCompute (not yet online), the details are as follows:

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The Swash data alliance is a gathering place for user data. The Swash browser plug-in is the first and largest data alliance of Swash. By installing the Swash browser plug-in (similar to a wallet) to become a member of the data alliance, the relevant data of member users browsing the web will be collected Automatically grab and upload to the data alliance after a custom time, and users can also view the data waiting to be uploaded in the Swash plug-in. After the enterprise purchases the data in the data alliance, 70% of the revenue will be distributed to the users who contributed the data. In addition, individuals, teams, and companies can also create exclusive data alliances. The browsers currently supported by Swash include: Firefox, Chrome, and all Chromium-based browsers (Chromium, Microsoft Edge Insider, Brave, UC Browser, Opera), and Andrid and IOS mobile versions are currently under development.

The income obtained by users will be issued in the form of SWASH Token, and the SWASH Token in the Swash wallet currently supports withdrawal to the Ethereum mainnet and xDai. The author has used Swash for about a week, and got about 0.1 SWASH rewards (about 0.03 US dollars).

Swash main interface

When users browse the web, Swash will automatically upload data to the data alliance. Users can view the uploaded data on the data upload interface, delete data according to their preferences or upload data after a custom time (default is 2 minutes).

sIntelligence

Data upload interface

sApps

sIntelligence is mainly for enterprise customers. Enterprises need to fully understand their industry, market, and competitors to gain a competitive advantage. However, at present, commercial giants monopolize a large amount of data. Swash's sIntelligence platform aims to break this unequal competition. By analyzing the massive data gathered in the data alliance, the sIntelligence platform can provide enterprises with demographic composition, cross-visit volume, basic upstream and downstream indicators, summary reports of searches and clicks, channel conversion rates, and market share at the sub-category/SKU level In addition, the sIntelligence platform can also provide companies with regular industry and market trend data to help companies make better decisions. Companies can also customize the sIntelligence dashboard and generate customized market reports. When businesses pay for the sIntelligence platform, most of the revenue goes to the data contributors.

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Developers who provide data solutions can join the Swash ecosystem by developing Swash applications (sApps). The SDK provided by Swash enables application developers to communicate directly with users to better understand users, and users can also pass Get paid for using sApp. Swash will first develop 5 types of sApps, including: sAd, sPoll, sRecommender, sAdivisory, sAirdrop.

sAd (Swash advertising platform): sAd uses the underlying structure of Swash to create a fair, transparent and efficient advertising platform. Advertisers can push advertisements to users who join sAd, and users can get rewards by watching advertisements.

sPoll: Opinion surveys and social surveys are important sources of first-hand data, but people lack the motivation to fill out regular questionnaires. Users of sPoll can get rewards for filling out questionnaires, and companies can collect more valuable and insights power data.

sAdivisory: It mainly helps online companies establish their own consulting services and provide customers with suitable products and services.

sCompute

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This solution is mainly aimed at data scientists and developers (especially in the field of artificial intelligence and machine learning). They can deploy their own algorithms on Swash and use the massive data in the Swash Data Alliance to "feed" algorithms to accelerate innovation. This solution can save data scientists and developers a lot of time (such as data cleaning and data loading and other basic tasks), at the same time, they do not need to pay for the purchase of data, only need to pay for calculation and access results, the results of these calculations are Included in the datasets, they can also resell these datasets for additional revenue.

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Project team (including consultants)

Swash is a project incubated in the UK. It was co-founded by 4 co-founders. The team members have long-term working experience in the fields of technology, marketing, and software security. In addition, cooperative consultants can also provide policy, Guidance on compliance, strategy and more. The following is the detailed information of the core team members and cooperative consultants:

Swash Co-Founder and CEO Reza Naeeni: Reza Naeeni studied business administration at the Multimedia University Malaysia (MMA) as an undergraduate, and studied business administration at the University of Leuven in Belgium as a master. After graduation, he worked as a project manager at Gam Electronics, an Iranian software company, providing advice and assistance in technology deployment and digital transformation for public service companies, and then worked as a person and organizational process leader at Novo Nordisk, a pharmaceutical company listed on the New York Stock Exchange.

Ioana Surpateanu: Chief Strategy Officer of DIA (Decentralised Information Asset), a non-profit organization in Switzerland. He used to be the joint director of European government affairs at Citibank. He has more than 15 years of experience in blockchain and cryptocurrency, and is good at strategy design and implementation, as well as EU policy. Work.

Gilbert Hill: Privacy technology expert, co-founder of financial data solution provider FinFlo, founding member of Data Privacy Protocol Alliance (Data Privacy Protocol Alliance).

Ebrahim Khalilzadeh, co-founder and chief technology officer of Swash: has more than 10 years of working experience in the field of software security. He once worked for Behsazan, a software development company that provides banking solutions, as the head of software security.

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financing

financing

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Swash Partners & Investors

On November 3, Swash raised USD 12 million through IDO, and the SWASH Token IDO was priced at USD 0.24, and a total of 50 million tokens were sold (accounting for 5% of the total supply).

On October 8, Swash completed a $7 million private equity round of financing led by Kucoin, Outlier Ventures, and Streamr.

Token Economic Model Analysis

Token distribution

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SWASH Token Distribution Mechanism

• 150,000,The Swash protocol token is SWASH, with a total supply of 1 billion and a current circulation of about 85.5 million pieces. 47% of the total tokens are allocated to investment institutions, team members and consultants, and 28% of the tokens are used to develop the Swash ecosystem and community. In terms of Token release, most early investors’ Tokens can be released linearly after the project is launched, and about 426 million Tokens were unlocked one year after the project was launched. The specific allocation details are as follows:

• 150,000,Total supply: 1,000,000,000 SWASH

• 140,000,000 SWASH (15%): Foundation (released from the cliff 24 months after the project was launched)

• 140,000,000 SWASH (15%): Founder (released linearly 5 months after project launch)

• 100,000,000 SWASH (14%): Ecosystem and DAO development (linear release 1 month after project launch)

• 90,000,000 SWASH (14%): Community and platform rewards (released linearly after project launch)

• 30,000,000 SWASH (10%): team and consultants (released linearly 3 months after the project starts)

• 50,000,000 SWASH (9%): Former seed round investors (released linearly 5 months after project launch)

• 50,000,000 SWASH (3%): Seed round investors (released linearly after project launch)

• 50,000,000 SWASH (5%): Strategic round investors (released linearly after project launch)

000 SWASH (5%): Pre-launch investors (linear release after project launch)

000 SWASH (5%): Public sale investors (no lock-up period)

Token value capture

Swash Protocol Token can be used to participate in protocol governance, motivate ecosystem participants, transaction data, and pledge to provide liquidity and other purposes, as follows:

Governance: Swash Token holders can vote for projects they wish to receive funding from the Swash DAO Fund, decide on new roadmap developments or modifications, and participate in Token-related decisions.

Transactions: Data transactions on all Swash markets, platforms, and applications can be settled using SWASH. Including: Swash business intelligence analysis platform (sIntelligence), data computing environment (sCompute), and various solutions (sApps) developed using Swash technology.

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Project Roadmap

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