Image source: Internet

Image source: Internet

Author: Amy Liu

From the rise of the Metaverse to the launch of NFTs by major brands, the mass adoption of cryptocurrencies is in full swing. Americans are increasingly interested in cryptocurrencies, with recent findings from the Pew Research Center finding that nearly a quarter of the 10,371 adults in the U.S. are familiar with cryptocurrencies, while only one in eight (13%) are not at all cryptocurrency. Another study by online brokerage firm BrokerChooser found that the US was the third most interested country, behind Canada and Australia.

Given America's crypto curiosity, the price of bitcoin, NFTs and cryptocurrencies could be a hot topic at the Thanksgiving dinner table this year. Holiday-themed NFT and cryptocurrency deals on Black Friday, in particular, are of particular interest.

One of the hot topics is about mainstream brands and retailers that have begun to incorporate holiday-themed NFTs into their products. Macy's, one of the largest department stores in the United States, will launch the "Macy's Parade NFT" series on Thanksgiving Day.

Dave Torres, Macy's vice president of digital marketing, said that for more than 90 years, the Macy's Thanksgiving Day Parade has reflected very good pop culture. Through the Thanksgiving parade, Torres explained, Macy's created art in the air and on the ground with its signature balloons and floats. With this in mind, the goal behind the Parade NFT project is to better understand emerging trends while ensuring Macy's is ready for the next frontier of digital brand experience.

"As we threw ourselves into this project, we saw an opportunity to combine brand innovation with our philanthropic work for the foundation in a way we never imagined," he said.

Macy’s NFT is built on the Polygon blockchain and powered by enterprise NFT solutions provider Sweet.

Retailers, merchants, and major brands are also starting to support crypto payments in time for the festive season.

On November 23, Regal, a movie operator with more than 500 stores and 7,000 screens in 42 states in the United States, announced that it will cooperate with the digital payment network Flexa to allow customers to use cryptocurrencies to purchase movie tickets, food and drinks. Notably, Regal will accept multiple cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Doge (DOGE), USD Coin (USDC), Dai (DAI), Gemini Dollar (GUSD), Chainlink (LINK), Cosmos (ATOM), Basic Attention Token (BAT), etc.

Trevor Filter, co-founder of payments platform Flexa, said, “We are extremely excited to launch this partnership ahead of the holiday season and look forward to providing Regal’s customers and merchants with a simple, reliable and secure digital currency payment option.”

In addition to Regal, bitcoin payment provider BitPay is also partnering with several of its suppliers to offer Black Friday deals to consumers paying with cryptocurrencies. BitPay vice president of marketing Merrick Theobald said Ace Jewelers, Newegg, precious metals retailer APMEX and many others will offer consumers discounts or prices that do not include additional fees. “Consumers must pay with cryptocurrency or BitPay cards to take advantage of these offers,” Theobald noted.

Bitcoin rewards app Lolli is also offering users double rewards in Bitcoin on Black Friday purchases. Lolli offers bitcoin cashback to shoppers who shop at stores like Sephora, Groupon, Macy’s, Nike, and other major retailers. Lolli CEO and co-founder Alex Adelman said the average BTC reward rate will double to 14% during Black Friday.

Theobald pointed out, “This year’s Black Friday has already started in early November for many merchants, so it may be difficult to determine whether there will be a special increase in spending on Black Friday. Spend more money on it.”

This article is from Bitpush.News, reproduced with authorization.