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Twilight

Autograph, an NFT platform founded by football player Tom Brady, announced a strategic partnership with Lionsgate and digital sports entertainment company DraftKings. Autograph will establish multi-year exclusive NFT partnerships with several sports stars, including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka and Tony Hawk, who will join Autograph's advisors committee. And Lionsgate will launch Autograph's entertainment business with several iconic film and TV rights, including John Wick, The Hunger Games, Twilight, Mad Men and more.

This year, NFT broke through the "traffic barrier" and broke into the public eye from the niche circle. And when a new field enters an inflection point and expands in scale, the competition for diversified development routes begins. The seeds of division and success or failure will be planted at this time. In a certain direction, there may be a landscape of savage growth. Now we can see new NFT series every day, and they are also on two clearly differentiated routes: one direction is the blessing of well-known IP, which is similar to the logic of fan economy; the other direction is innovative works, No IP as basis.

So, in the current and future period, which direction will win in the development of the NFT field? Can cross-border IP become the decisive support for the value of NFT?

Generally speaking, NFT with IP has a high threshold. It not only requires cross-industry, but also involves a series of links such as standard authorization, evaluation of IP value, estimation of possible commercial and collection value, and development of content. For blockchain teams, especially start-ups, it is no small test. The casting of NFT is based on an open source protocol. Technically, it is easy to implement. The difficulty lies in the IP cooperation and issuance process, which requires the support of a team with resources and experience.

Although this road is relatively difficult and the cycle is long, if the IP can be successfully obtained, the subsequent release and secondary market transactions will be much simpler. If this IP is still updated at the moment, like Marvel's superheroes, new stories are constantly coming out, then NFT with IP will have a wider potential audience and high-value sustainable trading opportunities. If coupled with the cooperation of rarity, it ignites the inner enthusiasm and human possessiveness of fans, and the more interested in peripheral products that are harder to buy, the most attractive scarcity of NFT will be activated. Of course, this value will also be transmitted to the secondary market, and the experience is in the price.

In contrast, the process of NFT without IP is much simpler, and the technical threshold is lower. There are many open source NFT generation platforms on the market. Users only need to upload a picture, set the quantity, and after a few operations, NFT will be created. was created. Therefore, we often see NFT gifts in the blockchain ecology, or NFTs limited to the event are given away when participating in the event. These NFTs are basically difficult to have basic value, and are more suitable for public experience, or take the route of personal customized gifts. The main function is to educate the market, so that more people can understand and enter the NFT field.

NFT without IP can command high prices, and one of the value supports comes from limited quantities. Many NFTs with IP are often limited to a few thousand or hundreds of digital cards. To maximize scarcity, one way is to make NFT "appear" more scarce, with fewer issuances and a shorter release time.

In summary, the value of NFT can come from mature content, or it can have nothing to do with the content, it can come from the creator, or it can create pioneering new content from scratch. In any case, as a technical means and value carrier, NFT will have more room to grow, and even become a customized tool available to everyone. This is why NFT is so popular, because it has enough room for imagination, and it is constantly opening up new directions, new ideas and new tracks.