Odaily News According to sources cited by The New York Times, singer Taylor Swift and her team were in discussions with FTX in early 2022 for a deal worth up to $100 million, which may have included sponsorship for her tour. After over six months of negotiations, Taylor Swift signed a sponsorship agreement with FTX, but ultimately SBF decided to withdraw from the deal, leaving Swift's team feeling frustrated and disappointed, according to two sources.