OpenSea CMO: The next NFT craze may be driven by Pokémon cards, Rolexes, and ticketing

Odaily Planet Daily News OpenSea Chief Marketing Officer Adam Hollander stated that the next NFT cycle may be completely different from the speculative craze that exceeded $1.6 billion in 2022. In an interview with The Block at Consensus Miami, Hollander pointed out that tokenizing and trading assets such as collectible cards, luxury watches, and digital tickets on the blockchain is "completely reasonable" and these could become the core drivers of a new wave of NFTs.

Adam Hollander emphasized that although avatar-type NFTs like Bored Apes and CryptoPunks have experienced value crashes, NFT technology can still be used to prove ownership of digital and physical assets. He believes that the past NFT craze relied too heavily on speculation, with buyers treating NFTs more like a digital casino rather than focusing on their technology and practical value. Future NFT applications will be driven by actual demand for collectibles, in-game items, AI tools, etc. The development of artificial intelligence will also lower the barrier to creating digital art, animations, and games, accelerating NFT adoption.

In terms of platform development, OpenSea is working to build an ecosystem that can manage all crypto assets and NFTs across wallets and chains, while optimizing the user experience. This includes simplifying the onboarding process, supporting fiat currency payments similar to Apple Pay, and displaying NFT prices in US dollars. Regarding the delayed launch of the highly anticipated SEA token, Hollander stated that the decision rests with the OpenSea Foundation, and he has no further information on the timeline. He emphasized that if the token is merely an "airdrop meme coin," it cannot create value for users. (The Block)