Steadfastly Breaking Through, Shining in 2025: LBank's Path to Navigating Market Cycles

In 2025, the cryptocurrency industry continued to evolve amidst high volatility and strong differentiation. Marginal growth in mainstream assets slowed, while the rotation of new assets and niche sectors accelerated, with market sentiment and liquidity structures constantly shifting. In this environment, the challenges faced by trading platforms are no longer just about how to capture market windows, but about whether they can maintain a sense of direction amidst uncertainty and consistently deliver execution through cyclical fluctuations.

Looking back on this year, LBank did not rely on a single market trend or short-term narrative to drive growth. Instead, it consistently advanced a series of concrete actions across multiple fronts, including trading capabilities, asset discovery, brand building, and ecosystem responsibility. These documented key milestones collectively outline a clear path for LBank to navigate the market cycles of 2025.

Brand Visual Upgrade: Redefining from Trading Tool to User Experience

2025.01｜Reconstructing Trading Expression for a Rational Cycle

As the industry gradually moves away from emotion-driven hype towards rational competition, LBank completed a comprehensive upgrade of its brand visual system in January 2025, focusing on the systematic optimization of trading experience and user efficiency. By restructuring information architecture and visual expression, the platform reduced cognitive load during trading, enabling users to execute operations and make decisions more smoothly in complex market conditions.

Through an overall convergence of visual language, LBank shifted its platform focus from instant feedback and short-term stimulation to a more stable and sustainable user experience. Efficiency, trust, and order are no longer dependent on a single function or phased strategy but are internalized as part of the platform's operational mode. This choice essentially represents a proactive adjustment by LBank regarding the long-term nature of user relationships before entering a new cycle.

Standing Up at Critical Moments: Responsibility as the Starting Point

2025.02｜DEXX Donation Initiative

The true test for the industry often comes at moments of high risk and concentrated trust. In February 2025, in response to the DEXX incident, LBank took the lead in uniting with multiple institutions including MEXC Ventures, HashKey Capital, SevenX Ventures, and Mask Network to launch a donation and user compensation plan totaling $15 million. This initiative transformed responsibility into action, providing certainty for industry trust during a risky period.

To ensure transparency and the dedicated use of funds for the compensation process, LBank and MEXC Ventures jointly established the Meme Prosperity Committee to provide ongoing oversight of fund flows and execution progress. At the most sensitive juncture for the Meme ecosystem, LBank did not shy away from complexity but chose to step forward and directly participate in problem-solving. This choice further extended the platform's role from a provider of trading services to an actual bearer of ecosystem responsibility.

In the face of risk events, LBank chose to step forward, not stand on the sidelines.

Moving Towards Long-termism: Security and Expansion

2025.03｜Establishment of a $100 Million Futures Risk Protection Fund

During a period of significantly increased market volatility, LBank elevated risk control to a clear long-term commitment. In March 2025, LBank announced the establishment of a $100 million Futures Risk Protection Fund, specifically designed to address abnormal price fluctuations during extreme market conditions. If users experience forced liquidations or losses in futures trading due to price spikes ("wicking"), LBank will provide 120% compensation, offering a more stable safety buffer for futures trading. Simultaneously, LBank entered into a strategic partnership with the blockchain analytics platform Elliptic, integrating its Know Your Transaction (KYT) and Anti-Money Laundering (AML) solutions. This further strengthens risk management capabilities from the perspectives of on-chain monitoring and compliance risk control, building a more transparent and secure trading environment.

By advancing risk protection mechanisms and compliance infrastructure in parallel, LBank not only enhanced users' sense of asset security during extreme market conditions but also laid a long-term foundation for the platform's compliant operations globally. This series of actions indicates that LBank's risk control system is evolving from emergency response towards institutionalization and long-term sustainability.

2025.05｜LBank Labs Sponsors Bitcoin 2025

LBank also significantly increased its investment in compliance pathways and infrastructure in 2025. In May, LBank Labs sponsored Bitcoin 2025, the world's most influential Bitcoin conference, and deeply participated in industry discussions surrounding regulatory frameworks, compliance practices, and long-term infrastructure development, proactively engaging in public discourse spaces that are more institutionalized and long-term oriented.

Through its participation on this core stage, LBank Labs not only demonstrated its continued focus on the US market but also signaled a clear stance towards mainstream financial systems and compliant development directions. Against the backdrop of the industry gradually moving towards institutionalization and maturity, this choice indicates that LBank's strategic vision is not confined to growth opportunities within a single cycle but is focused on the industry's evolution over a longer time horizon, laying the groundwork for the next phase of development in advance.

A New Asset Home Takes Shape: Securing Market High Ground

2025.07｜Three Key Metrics Top the Industry

In 2025, new assets and the Meme sector became one of the most active and liquid segments of the crypto market. LBank's advantage in this sector was clearly validated by annual data. In terms of asset structure, Meme assets accounted for 57% of LBank's newly listed assets for the year. In terms of user structure, users participating in Meme trading accounted for 61%, making this sector one of the platform's core trading scenarios.

Building on this foundation, LBank clearly established three industry-leading Top 1 positions in the Meme and new asset sectors:

• Top 1 in Number of 100x Coins: Leading the industry in the number of assets achieving 100x returns within the same period.
• Top 1 in Overall Return Performance of First-Listed Assets: Significantly outperforming the industry, with return rates approximately 90% higher than other centralized exchanges, firmly holding the top industry position.
• Top 1 in Meme Market Share: Holding the largest trading volume share among global centralized exchanges.

As market hype continues to rotate and asset lifecycles shorten, LBank has already completed the transition from "participant" to "leader."

Standing at this critical mid-2025 juncture, LBank not only firmly occupies a core position in the new asset sector but also provides the industry with a clear and replicable development path through its demonstrable and sustainable performance.

Brand and Global Breakthrough: When Crypto Enters Mainstream Culture

2025.09｜Regional Sponsor of Argentina National Football Team, User Base Surpasses 20 Million

In 2025, LBank's brand building accelerated beyond the crypto industry itself, actively integrating into a broader global cultural context. In September, LBank announced its role as a regional sponsor of the Argentina National Football Team and simultaneously launched a $100 million bonus program, deeply connecting the fighting spirit represented by football with the open and innovative values of Web3.

This collaboration is based on the continuous advancement of LBank's global layout and user growth capabilities. Leveraging deep partnerships with top-tier global sports IPs, LBank's brand influence rapidly expanded to a wider audience, gradually entering the view of more non-crypto users. To date, the platform covers 160 countries and regions, with a registered user base exceeding 20 million and a daily trading volume reaching $10.5 billion.

This partnership is not a one-time exposure event but a crucial step in LBank's long-term brand building. It reflects the platform's gradual shift from a crypto-native context towards a more mainstream, global narrative while maintaining professional trading capabilities.

The Real Occurrence of Offline Consensus: The Birth of the 1001 Series

April · 1001 Crypto Nights｜September · 1001 Festival Seoul

True consensus is not only formed on screens but also needs to be validated in real-world scenarios. On April 30, 2025, during TOKEN2049 Dubai, LBank hosted the official side event "1001 Crypto Nights." The event attracted over 10,000 registrations and more than 5,000 attendees. Combining music, Memes, and immersive interactive experiences, it allowed participants from different ecosystems and backgrounds to connect in a relaxed and authentic setting, transforming Web3 from an abstract concept into a tangible community experience.

On September 24 of the same year, LBank Labs hosted the "1001 Festival Seoul" during Korea Blockchain Week. Centered on K-culture × Web3, the event brought together policy discussions, technical debates, and community culture in one space. At the intersection of mainstream topics and popular culture, the event provided an entry point for more potential users to understand Web3 and showcased LBank Labs' organizational capabilities in cross-regional resource integration and international collaboration. Starting from different cities, these two events together formed important nodes in LBank's global community building for 2025, laying a more tangible foundation for the platform's long-term brand accumulation and user connection.

A Decade Milestone: The Starting Point of a New Cycle

2025.10｜LBank's 10th Anniversary

In October 2025, LBank reached the key milestone of its 10th anniversary. Eric He, LBank's Community Angel Officer and Risk Control Advisor, published an open letter systematically reviewing the development path and phased achievements of the past decade. He simultaneously announced the launch of a $1 billion talent plan, aimed at continuously attracting talent globally in core areas such as technology, product, risk control, and ecosystem development. The platform also launched a 10th-anniversary feedback campaign covering users in multiple regions, rewarding the global community that has long supported LBank in a more open manner.

From a development trajectory perspective, this decade has not been a linear growth curve. LBank has experienced multiple market cycle shifts and faced various challenges at different stages, including liquidity contractions, changing regulatory environments, and evolving user structures. It is precisely through repeated validation and adjustments that the platform gradually formed an operational system based on trading capabilities, with asset discovery as its strength, and risk control and execution efficiency at its core, continuously expanding towards a more complete ecosystem structure.

For LBank, the 10th anniversary is both a summary of one path and the starting point for the next phase. Against the backdrop of the industry gradually returning to rationality and evolving competitive logic, the platform will continue to advance product innovation, ecosystem development, and global collaboration with clearer long-term goals and a more steady execution pace, entering the next stage of development.

Reconstructing Trading Costs: Returning Efficiency to the User Side

2025.11｜Spot Zero-Fee Mechanism Launched

As the 2025 cycle gradually entered a phase of structural competition, LBank further anchored trading efficiency at the cost level. On November 29, the platform officially launched the "Spot Zero-Fee" mechanism, covering all spot trading pairs on the platform, with both Maker and Taker fees completely waived. Simultaneously, it introduced an enhanced bonus program where users receive 100% of their deposit as bonus funds.

By directly eliminating trading friction, LBank converted platform growth dividends into tangible user benefits, ensuring trading decisions are no longer interfered with by fees. This move is not a short-term stimulus but a redefinition of the trading relationship by the platform in the latter part of the cycle, refocusing competition on liquidity, asset selection, and execution efficiency itself.

The Only CEX Achieving Doubled Growth: LBank Establishes Industry Leadership

2025.12｜Featured in CoinGecko's "2025 Meme Coin Report"

In 2025, Meme assets became one of the most actively traded and efficiently rotating core sectors in the crypto market. As competition intensified, differences among centralized exchanges in asset screening capabilities, trading structure, and risk management were clearly reflected in the data. According to CoinGecko's "2025 Meme Coin Report," LBank's market share in mainstream Meme coin spot trading pairs increased from 11.2% in January 2025 to a peak of 28.9% in September, making it the only centralized exchange to achieve a doubling of its Meme spot market share. It consistently ranked among the top three in the industry for most of the year, with its industry-leading position validated by data.

This performance is not due to short-term market trends but the result of the continuous effect of long-term mechanism building. Through the LBANK EDGE 100x Coin Zone and the LBmeme Launch system, LBank systematically integrated AI-driven asset screening, risk compensation mechanisms supported by insurance funds, and a low-barrier, high-efficiency project listing process. This significantly improved the screening efficiency for quality Meme projects and trading stability. In the highly volatile Meme market environment, LBank maintained strong liquidity capacity and high-quality user participation, further solidifying its industry-leading position in the Meme sector.

Steadfast Progress Continues, Breakthroughs are Still Unfolding

Looking back at 2025, each of LBank's key milestones was not an isolated event but a continuous unfolding along the same long-term path. From proactively assuming industry responsibility during risky moments to establishing a clear market stronghold in new assets and the Meme sector; from deepening the role of a trading platform to the continuous extension of brand and cultural influence, the platform's development direction has always revolved around execution, stability, and long-term value.

Standing at the starting point of a new cycle, LBank no longer defines its position by a single market trend or short-term outcome. Instead, with clearer strategic judgment, a steadier pace, and a more expansive ecosystem perspective, it continues to advance its global layout. In the future, LBank will continue to prioritize long-termism, steadily progressing towards the next phase of its development journey with verifiable data and sustained action.