In October 2025, LBank, a global crypto trading platform, officially celebrated its tenth anniversary. From a 20-person startup team to a crypto giant serving over 20 million users worldwide and with a daily trading volume exceeding $10.5 billion, LBank has forged a unique long-term trajectory through a decade of persistence and innovation.

Faced with the real challenges of accelerated industry iteration, the rise of young users, and escalating regulatory and technological competition, LBank has chosen to proactively evolve: launching the "100x Coin" zone LBank EDGE, the one-stop Meme issuance platform LBmeme Launch, and a number of innovative zero-threshold derivatives mechanisms, as well as leading industry performance in multiple dimensions such as Meme market share, 100x asset discovery, and new coin growth, it is redefining the boundaries and possibilities of the "new generation of encryption platform."

On the occasion of its tenth anniversary, we spoke with Eric He, LBank's Community Angel Officer and Risk Control Advisor. Eric He, a core member who has witnessed the platform's ten-year journey, gave us an in-depth interpretation of the growth trajectory, value adherence, and evolutionary direction of a top trading platform from multiple aspects, including user perspective, product strategy, community building, security and compliance, and the next stage of development blueprint.

Q: Thank you for accepting our interview. This year marks LBank's tenth anniversary. Could you summarize the past decade's achievements with a few key figures or milestones?

Eric He: Okay. Looking back over the past decade, we've had some great successes worth sharing:

• The user base has exceeded 20 million: We serve more than 20 million registered users worldwide. People have started their crypto journey here, and many users insist on long-term fixed investments to accompany us in our growth.
• Trading volume remains at the forefront of the industry: The platform's daily trading volume currently reaches approximately US$10.5 billion, with spot trading ranking among the top five globally and futures trading ranking among the top four. This reflects user trust in our platform's liquidity and is also due to our continuous efforts to optimize the product experience.
• Innovative products flourished across multiple sectors: Over the past year, we launched features like LBank EDGE , a dedicated " 100x Coin " zone, and LBmeme Launch , a new IDO platform. These new assets saw an average increase of 130%, generating significant returns for users. Our Launchpool, Launchpad, wealth management, and airdrops also continued to empower users. For example, the Launchpool achieved an annualized return of up to 290x, and the airdrop tokens achieved an annualized return of up to 64.5%, generating over $50 million in cumulative returns for users.
• Ten Years of Safe Operations with Zero Incidents: We prioritize safety, and over the past decade, our platform has not experienced a single major security incident. Furthermore, we have established a $100 million user risk protection fund and will soon release an authoritatively audited reserve certificate, providing users with even greater peace of mind when trading.

These figures and milestones reflect the hard work of our entire team and the trust of our global users. They serve as a reminder of the past and provide a solid foundation for us to embark on our journey into the next decade.

Q: Project names often embody a vision. We understand that the "L" in LBank's name likely represents "Link" and "Lightning," reflecting its vision of connecting users around the world and providing an ultra-fast transaction experience. Could you discuss LBank's original vision and how its mission has evolved over the past decade?

Eric He: When we founded LBank, our team consisted of only 20 people, essentially creating a blank canvas for the industry. The "L" in the name symbolizes connection and speed, and we aspire to build a platform that connects global markets and allows users to participate in crypto trading at the fastest speeds. Our original intention was simple: to restore transactions to their essential principles of security and efficiency, truly meeting the needs of our users.

Ten years have passed, and this original aspiration remains unchanged. Despite the ever-changing external environment and industry cycles, we remain user-centric. Whether it's coin listing speed, product innovation, or security and risk management, everything we do is focused on truly meeting user needs and creating long-term value for them. This is why, in a frenzied market, we prioritize fundamentals and risk management; and amidst prosperity, we continuously invest in security, compliance, and user education. LBank's mission can be summed up in one sentence: "Towards the Light," accompanying our users on the next journey of crypto. This "light" not only guides the way, but also represents transparency, security, and hope.

Q: We've noticed that the crypto user base is rapidly getting younger. While many exchanges currently favor professional traders, LBank has promoted the concept of "zero-threshold, inclusive services." How do you view the needs of this new generation of users? What differentiated strategies does LBank use to attract and serve this younger generation?

Eric He: Indeed. New generations of users (Millennials and Generation Z) are becoming the primary force in the crypto market. They are less reliant on traditional finance, more familiar with digital assets, and place greater emphasis on openness and fairness. These young users have two distinct characteristics: a strong willingness to take risks but limited risk management experience, and a desire for a sense of community and identity.

To address the first point, we've introduced a series of innovative features to lower barriers to entry and control risks. For example, the transaction protection mechanism in our EDGE zone introduces risk hedging concepts from traditional finance to crypto trading, allowing new traders the opportunity to learn through trial and error within a safe boundary. These features stem from a single philosophy: to prevent users from exiting the market due to a single mistake, but to provide them with opportunities for continued learning and growth.

Second, young users place great importance on community experience and interaction. To this end, we've strengthened our social attributes: for example, we've launched the Global Community Ambassador Program, the LBank Plaza, and live streaming features to encourage users to share trading experiences and participate in discussions. At LBank, young users don't just come to trade; they can also find like-minded partners and gain a sense of belonging within the community. This "trading + social" experience is one of our differentiating advantages.

Overall, we hope that young people will feel friendly and supported from the moment they come in – with tools to lower their barriers to learning and trading, and a community where they can play and learn together. This is the key to attracting and retaining young users.

Q: LBank has undergone a transformation this year, launching a series of new products and features, including the "100x Coin" zone, LBank EDGE, and the all-new LBmeme Launch platform. Could you explain the strategic considerations behind these product lines? How are they performing so far?

Eric He: In 2025, we did make a lot of attempts in product innovation. There are two key words behind this: "fusion" and "fission".

"Integration" refers to our commitment to integrating the exchange's traditional strengths with emerging trends. For example, LBank EDGE is a curated section created in response to growing user demand for high-potential tokens. At EDGE, we rigorously screen early-stage projects and provide risk management measures like 100% margin coverage, enabling users to minimize risk while pursuing 100x returns. This year, the section has seen a surge in outstanding projects, validating our strategy: rather than flooding the market with new products, we prioritize selective and empowering them. One successful, high-quality launch is worth a hundred mediocre attempts.

As for "fission," it refers to the expansion of our service dimensions. The LBmeme Launch platform is a good example. Meme culture exploded this year, and we not only quickly launched popular meme tokens such as GOAT, AI6Z, and TRUMP, but also discovered that many creators and communities were enthusiastic about issuing meme tokens. LBmeme Launch was born out of this, providing a "one-stop on-chain launch" service that allows creativity to be transformed into assets with a single click and connects to a single pool of liquidity. This was an unimaginably complex process in the past, but now it can be completed in minutes on our platform. Since its launch, LBmeme Launch has successfully helped multiple communities issue their theme tokens, many of which have seen their prices increase dozens of times as soon as they were launched.

Overall, the performance of the new product lines exceeded expectations: projects launched on the EDGE zone achieved an average growth of 1147%, and LBmeme Launch attracted numerous high-quality creators and project owners. More importantly, these innovations allowed users to see LBank's unique side: we not only provide trading tools, but also build a crypto platform that connects creativity and value.

Q: LBank recently released data showing it has achieved industry-leading positions in three key areas: "100x Gems Hub," "First-time Asset Growth," and "First-time CEX Meme Market Share." What do you believe are the core reasons for LBank's success? What does this mean for users?

Eric He: I believe the key to achieving this success lies in long-termism and keen insight into user needs.

First, let's talk about the "100x Gems Hub," the cradle of 100x-yielding coins. Sounds exciting, right? But it's actually the result of years of hard work. From the very beginning, we've prioritized the selection of small-cap, high-potential projects, conducting due diligence before launch and embracing new ideas even when others are skeptical. At the same time, we provide these projects with ample support, such as dedicated funds and marketing resources, to help high-quality new projects thrive. Over time, users have discovered that they can always find treasures on LBank, and have gradually come to view us as the go-to platform for discovering "100x-yielding coins." This is both a testament to our users' trust in us and a reflection of our commitment to giving back to them.

Secondly, "leading in initial asset growth" means that the average performance of newly launched coins on our platform outperforms that of other platforms. This is due to two key factors: first, we are the first to take the plunge, decisively assessing market sentiment and listing promising assets; second, we ensure liquidity and risk management, ensuring that truly valuable projects can maintain a long-term bull market. For example, some of this year's hotly-anticipated assets, such as $TRUMP, were launched by us first and meticulously managed, ultimately achieving a multi-fold increase in value. Naturally, users are the biggest beneficiaries—participating in high-quality projects on LBank's initial launch often means higher returns.

As for our "leading CEX market share in meme trading," this is closely related to our ability to capitalize on the meme trend this year. 2024 can be considered the year of the meme, with the emergence of everything from Pepe to all sorts of buzz-worthy coins. As an exchange, if we had been overly cautious and conservative, we might have missed out on this wave of user growth. However, LBank chose to proactively integrate, quickly embracing market trends while ensuring safety. We listed the largest number of meme assets in the industry, with some coins accounting for over 50% of the total trading volume on the first day of listing on LBank. This ability to quickly respond to trends has helped us expand our user base and solidify our reputation within the meme community.

What do these three firsts mean for users? They mean more investment options and higher potential returns. Whether you have a higher risk appetite and are searching for the next 100x coin, or are keen to participate in new project launches, or simply enjoy following trending memes in pop culture—LBank has it all. We offer more than just opportunities; we also provide comprehensive risk management and in-depth support, ensuring peace of mind. Ultimately, the true glory of these achievements belongs to every user who trusts us. It is this trust that has enabled LBank to grow into the true "100x Gems Hub" it is today, a crypto hub connecting innovation and value.

Q: You just mentioned staying rational and focusing on fundamentals amidst the frenzy. The 2024 meme wave was a classic example of market frenzy. LBank, on the one hand, participated deeply in this wave and achieved tremendous growth; on the other hand, you also emphasize that "frenzy is only a short-term driver, while fundamentals are the long-term fulcrum." How does LBank strike this balance?

Eric He: This is a very good question. We have indeed benefited greatly from this year's meme trend, but we are very clear in our hearts: we cannot rely on temporary enthusiasm forever, otherwise the future of the platform will be in danger.

Our strategy can be divided into two phases. The first phase involved riding the wave: When market sentiment was high and users flocked to meme assets, we chose to stand by them and quickly meet this demand. As I mentioned earlier, we quickly listed tokens like GOAT, Trump, and even the previously popular Binance basket of meme coins. These decisions quickly brought significant traffic and trading volume to the platform and helped many users seize market opportunities. It was like riding the wave and setting sail.

The second phase, however, will require deep cultivation and meticulous work: After the surge recedes, the market will return to rationality, and users will refocus on the intrinsic value of the project. At this point, possessing the "real substance" becomes crucial. Therefore, we have proactively laid out our "asset replenishment" plan and "five major strategies," which are designed to intentionally enrich the platform's core asset pool. In 2024, we launched over 300 high-quality assets across sectors, including the public chain ecosystem, DeFi, AI, and NFTs. We conducted five seasons of "liquidity scouting" to continuously optimize trading depth and experience. Furthermore, through an initiative codenamed "Project X," we collaborated with TradingView to optimize contract market analysis tools, partnered with xStocks and Ondo Finance to integrate tokenized stock assets, and launched the USD1 loyalty points program with WLFI. Through these efforts, we hope to break free from our reliance on single-narrative market trends, ensuring a healthier asset structure and greater risk resilience for the platform.

Simply put, during periods of frenzy, we bravely ride the waves; during periods of calm, we focus on building our foundation. This is how we balance short-term and long-term goals—riding the high tide and cultivating our inner strength during the low tide. It's precisely because of this that LBank remains robust throughout various market cycles, never losing its way due to the fading of a particular wave.

Q: Security and compliance have always been the lifeblood of exchanges. We understand that LBank has maintained a zero-security incident record for a decade and has established a $100 million risk reserve. What specific measures have you taken to ensure the security of user assets? What are your plans for transparency and compliance going forward?

Eric He: Security is absolutely the lifeline of a trading platform. Our success over the past decade is largely due to our robust risk control and security systems. Our measures can be divided into two levels: technical and institutional.

On a technical level , we've built a leading intelligent risk control system, incorporating artificial intelligence and big data analytics. In the past quarter, our system successfully intercepted over 2,000 potential security threats, preventing over $300 million in potential losses. Our rapid response mechanism intercepts an average of 500 suspicious transactions per month. Furthermore, we've partnered with Elliptic, CertiK, and others to integrate cutting-edge on-chain anti-money laundering (KYT) tools, providing real-time alerts for unusual fund flows. These measures ensure we remain one step ahead of risks like hacker attacks and fraud.

At the institutional level, we've built a multi-layered defense system. First, we have isolated user assets and a multi-signature wallet mechanism to ensure the security of user assets, even if a single node fails. Second, as you mentioned, we established a $100 million risk protection fund early on. In the event of an extreme situation, this fund can be activated promptly to compensate users, serving as a "last resort" for investors. Furthermore, we place great emphasis on rights management and internal controls. In the past ten years, we haven't had a single security incident caused by internal oversight. Our "zero incident" record isn't a stroke of luck, but the result of a steady, daily, and measured approach.

Transparency and compliance are also key areas of focus for us going forward. We have obtained regulatory compliance licenses in numerous countries around the world, including Italy's VASP license, Canada's MSB license, and Australia's digital currency exchange license. We will continue to steadily advance our compliance efforts, ensuring that users in more countries and regions enjoy legal and compliant services. Furthermore, we plan to soon launch a Proof of Reserves system, allowing users to verify at any time that platform reserves are 100% matched with their assets. I believe that in an era of increasingly stringent regulation, this kind of transparency will become a standard feature of exchanges that earn user trust.

In general, security, transparency, and compliance are the three bottom lines we will never compromise on. LBank hopes to provide users with not only opportunities to make money, but also an absolutely safe trading environment.

Q: We also understand that LBank invests heavily in social responsibility and community building, such as hosting a global blockchain university summer camp, supporting communities after disasters like earthquakes, and proactively donating to events like Slerf and DEXX. Could you please share the philosophy behind these initiatives? What do they mean to LBank?

Eric He: All of what you mentioned stems from a common belief: the crypto industry isn't just about technology and profit, but also about the connections and value of people. LBank's community culture has always been about being people-centric and doing good.

Let me give you a few examples. Last year, we supported local blockchain university clubs in several countries and held Web3 summer training camps. Our goal was to provide young people interested in crypto with an opportunity to delve deeper into the industry and cultivate future developers and entrepreneurs. This, in turn, sowed the seeds for the industry's future.

For example, after disasters like the earthquake in Turkey and the typhoon in Japan, we immediately reached out to local users and communities to provide assistance to the best of our ability. While crypto people come from all over the world, when faced with disasters, we share a common destiny. The more we do, the warmer the community becomes.

There were also industry-wide incidents like Slerf and DEXX. When some projects ran into difficulties, we decided to step in and establish a custodial compensation fund to help affected users and teams overcome their difficulties. While some may view this as meddling, we believe it demonstrates LBank's commitment: exchanges are not merely profit-seeking institutions, but also guardians of the industry ecosystem. We hope the crypto world will develop in a more benign direction, one free from fraud and dishonesty.

For LBank, these measures may increase costs in the short term, but in the long term they strengthen our reputation and user trust. I often say, "A small act of kindness can spread like a shadow." Every small act of kindness we perform takes root in the hearts of users around the world, ultimately converging into LBank's unique warmth. This warmth is both our foundation and our most valuable asset.

Q: Looking ahead at the tenth anniversary, what stage do you think the market is currently in? Some say a new crypto supercycle is brewing. Do you agree? What are your predictions for future industry trends?

Eric He: We can say that the market is currently on the eve of a period of "gathering momentum." Although the short-term signals are still somewhat vague, we see many positive signs.

First, the convergence of traditional finance and crypto finance is becoming increasingly evident. Over the past year, approvals for Bitcoin spot ETFs have accelerated across various countries, large institutions have begun issuing tokenized bonds, and stablecoins have become more widely accepted. These signs indicate that traditional capital is pouring into the market, and the crypto market is poised to enter a period of turbocharged growth. Furthermore, unlike previous bull markets dominated by retail investors, this current surge is driven more by institutional capital. The influx of large amounts of long-term capital will, on the one hand, bring higher liquidity and a more mature market structure, making the market more stable. However, on the other hand, we must also be vigilant against new challenges such as changing regulatory environments and market manipulation.

Secondly, encryption technology will increasingly penetrate the real world. I believe that in the coming years, we will see blockchain play a greater role in productivity, social collaboration, and wealth distribution. Simply put, encryption will no longer be limited to virtual asset transactions; it will become a tool to improve the efficiency of real-world operations. For example, decentralized identity and supply chain finance—concepts that seem cutting-edge today may very well become major trends tomorrow.

In summary, I'm personally very optimistic about the future. If a new supercycle arrives, its scale and impact will be unprecedented. Of course, we will remain vigilant and pay attention to risk management. In short, the opportunities are enormous, but only those who are well prepared and committed to a long-term perspective can truly seize them.

Q: As a veteran in the industry with over a decade of experience, could you please share your investment/trading philosophy? What advice do you have for ordinary investors, especially the younger generation?

Eric He: This is a very meaningful question. I've always felt that crypto investing is ultimately a journey of cultivating mindset and cognition. My personal trading philosophy can be summarized in a few points:

• Don't expect to make all your money in a single cycle. The market goes up and down, and you can't get rich overnight. Instead of envying others who get rich overnight with meme coins, it's better to view investment from a multi-cycle perspective. Take a long-term view, and you'll find that the cycle of bull and bear markets is a normal pattern, and those who persevere will be the big winners.
• Focus on research and learning. In my opinion, investing time in learning is crucial before investing money. The crypto world changes rapidly, with new things appearing every day. You can start by exploring with a small amount of capital, even through simulated trading or copy trading. Once you've truly developed your own methodology, it's not too late to increase your investment. Avoid blindly following the crowd.
• Respect the market and focus on risk management. I always set a stop-loss on every trade and never go all-in. Young investors, in particular, should never borrow money and go all-in, or assume a one-shot bet mentality. While some have made 100 times their money in this market, others have lost everything. Always remember to protect your principal and invest rationally for long-term success.
• Embrace the community and maintain a long-term perspective. One of the great appeals of the crypto industry is its community-driven nature. Explore outstanding communities and DAOs, and participate in diverse project ecosystems. You'll learn a lot and discover opportunities sooner. Personally, I'm bullish on assets like Bitcoin and Ethereum that have clear value propositions and strong communities. I'm a long-term holder and long-term bullish option holder on these high-quality assets.

Finally, I want to say to all young investors: Stay curious and be patient . This industry has only been around for a little over a decade, and everything is still in its early stages. Don't give up after one or two setbacks, and don't be blinded by the illusion of getting rich quick. As long as you are willing to keep learning and grow with the industry, the crypto world will ultimately reward those who truly believe.

Q: Thank you so much for your candid sharing! Finally, could you please share your vision for LBank over the next decade? What kind of presence does LBank hope to achieve in the next decade? What new changes can users expect?

Eric He: Ten years isn't a short time for either an individual or a company. But for a platform with such a grand mission, it's more like a new starting point. Looking ahead to the next decade, we have a key word: "hub."

I've used a metaphor before: LBank aspires to become the "hub port" of the crypto world. Unlike a towering beacon, the hub port's significance lies in connecting all possibilities. Specifically, we will work in several areas:

• Asset Hub: Capture and carry high-potential, high-quality assets, build a solid foundation for this hub port, and ensure users do not miss any voyage opportunities;
• Ecological hub: Inspire innovation through hackathons, developer funding programs, etc., allowing more partners to find collaborative anchors in LBank and jointly build a prosperous ecosystem;
• Value Hub: Most importantly, we should focus on user needs and ensure that every value entering LBank can find a suitable outlet instead of being hoarded by the platform itself.

Following the path of user trust, LBank will launch more accessible, inclusive services, making it easy for new users to get started and enabling experienced users to continue growing across multiple assets. At the same time, we will deepen our presence in local communities through vertical and localized strategies, flexibly adapting to cultural practices and regulatory environments, and developing practical global and regional plans to break down barriers and make crypto opportunities more equitable and more aligned with user needs.

The next decade of cryptocurrencies is foreseeable to be even more turbulent. LBank is ready to weather any storm. Our vision is: no matter how the industry fluctuates, LBank will always be user-centric, finding the optimal balance between inertia and change, and becoming the most resilient "hub port" connecting users, assets, and innovation around the world. We hope that when we look back ten years from now, LBank will have become an indispensable force driving the prosperity of the crypto ecosystem, and every participant will be grateful to have joined us in "walking towards the light."