Original author: Yanz, TechFlow

On August 11, 2025, Safety Shot, Inc. (NASDAQ: SHOT), a beverage company, announced a groundbreaking strategic alliance with BONK’s founding contributors, deeply integrating the company into the BONK ecosystem.

Through a private placement, the Bonk founding team provided $25 million, representing approximately 77 trillion Bonk tokens, while Safety Shot issued $35 million worth of convertible preferred stock (convertible into the company's common stock). This approach is Safety Shot's attempt to transform from a traditional beverage company into one that integrates DeFi (decentralized finance), but it also carries the risk of diluting existing shareholders.

The partnership initially appeared to be just another attempt by a publicly listed company to transform itself into a crypto reserve company, and the market reacted negatively. Safety Shot's stock price plummeted by 55% after the announcement.

But the truth is not simple, Safety Shot and Bonk are playing a very new partnership.

On August 12th, Safety Shot further disclosed that it had acquired a 10% revenue share interest in letsBONK.fun (BonkFun), the core platform of the Bonk ecosystem. It also appointed core founding members of Bonk, including Mitchell Rudy, to its board of directors, representing 50% of the board seats. Rudy will also serve in a strategic capacity to guide the accumulation of $BONK and provide advice on on-chain operations. The company has also reserved the Nasdaq ticker symbol "BNKK" for future strategic adjustments.

It seems that the cooperation between the two companies has surpassed the traditional practice of "free riding" to buy coins to enrich asset allocation.

Safety Shot will receive a 10% share of BONK.fun's revenue and has pledged to use 90% of this proceeds to repurchase BONK tokens and deposit them into the company's treasury. This will create demand for BONK and support its value growth. BONK.fun will also use a portion of its revenue to repurchase and burn BONK tokens on the open market, further reducing supply and increasing its value.

Unlike other announced cryptocurrency reserve strategies, Safety Shot will generate income through participation in letsBONK.fun, rather than simply earning token trading income.

Rudy said: "Staking returns are relatively stable, but limited and always subject to the price of the underlying token. Revenue sharing provides uncapped exponential growth potential that is closely linked to the success of market-leading companies. It is a bet on the growth of the entire industry, not just a bet on a single asset. For Safety Shot investors, this means that the value of the company is tied to real, high-profit cash flow, which is much more powerful and exciting than simply holding tokens and hoping they will rise."

The impact of collaboration on Safety Shot

Source: https://www.stocktitan.net/news/SHOT/safety-shot-acquires-10-revenue-sharing-interest-in-revenue-3 axg 64322 ylq.html

This is considered the first time in Nasdaq’s history that a listed company has “shared revenue with meme coins” in this way , and will also share profits with token holders, as the revenue ultimately flows to the BONK ecosystem to support holders.

"This strategic partnership represents the first step in a broader enterprise transformation for our company," said Jarrett Boon, CEO of Safety Shot. "We are taking a bold first step by partnering with one of the most exciting ecosystems in the digital asset space."

Interestingly, the investment advisor behind this bold collaboration, Dominari Securities, is no unknown entity. Instead, it is a holding company associated with the Trump family. Its parent company, Dominari Holdings, Inc. (NASDAQ: DOMH), is headquartered in Trump Tower.

As early as February 11, 2025, Dominari Holdings announced that the Trump brothers, Donald Trump Jr. and Eric Trump, had joined its advisory board and invested approximately $1 million each in a private placement. FactSet data shows that the Trump sons hold a 6.7% stake in the company, worth more than $6 million each.

The firm has since become the Trump family's go-to advisor for numerous deals, including crypto, data center, and manufacturing projects. Kyle Wool, president of Dominari Holdings, has credited the advisory board, and Eric Trump in particular, for helping one of its subsidiaries secure a bitcoin mining partnership: the one between American Data Centers and Hut 8.

Back to the somewhat crazy and unsafe collaboration between Bonk and Safety Shot, Dominari's connection with the Trump family makes it considered part of Trump's business network. Although the Trump brothers are not directly involved, it still adds some risk factors to this "very new collaboration."

This "Trump halo" has attracted widespread attention to Safety Shot and Bonk, further amplifying their popularity in the crypto and traditional financial markets, but it has also made investors worry about the speculative risks associated with Trump.

As of September 1, SHOT's stock price is not optimistic and still maintains the fatigue after the release of the news. The future direction of the cooperation remains to be seen.