Original | Odaily Planet Daily ( @OdailyChina )
Author: CryptoLeo ( @LeoAndCrypto )
Value investing is nothing, all in big pie will make you live in the palace, the value of this sentence is constantly increasing.
First, El Salvador continued to hoard Bitcoin despite the terms of its loan agreement with the IMF. Then, Strategy, a company owned by Bitcoin die-hard fan Saylor, released Bitcoin Tracker every week to continue to increase its holdings of BTC. In the past year, many non-crypto companies have announced their BTC reserve plans and disclosed their Bitcoin holdings one after another, such as Metaplanet, a Japanese listed company, which transformed from a poorly performing hotel company to implement a Bitcoin strategy, and its market value increased by more than 50 times to US$5 billion. Another example is GameStop, a giant in the traditional game and entertainment software retail industry , which also saw a sharp rise in its stock price after announcing its Bitcoin reserve strategy. Related reading: GameStop, a monster stock, joins the BTC reserve camp. Is Strategy in the gaming field here?
Odaily Planet Daily counts six traditional companies that have recently transformed and implemented Bitcoin reserves.
1. Yuta Logistics Technology Group
Company Profile: Rittal Logistics Technology Group (Nasdaq: RITR) is a Nasdaq-listed company headquartered in Hong Kong. It adopts the Real Estate + Logistics Technology (PLT) model of logistics technology to enable real estate development. Rittal provides asset management services to logistics real estate investors, including funds, family offices, property owners, high net worth individuals, etc.; it also provides professional logistics technology solutions to logistics operators and end users. Rittal Logistics Technology Group launched a real estate investment and asset management plan in 2015 and was listed on Nasdaq in August 2024 (Nasdaq: RITR).
Its businesses include: asset management (investment in apartments and office buildings), architecture and construction, engineering development, design and decoration, professional consulting, logistics technology, and intelligent warehousing as a service (iWaaS).
Bitcoin reserves: Previously on June 6, Yuta Logistics Technology Group announced that it had signed a Bitcoin acquisition agreement with a BTC investor. According to the agreement, Yuta can purchase up to 15,000 Bitcoins from the BTC investor, with a total transaction amount of up to US$1.5 billion. Its official interface shows that Yuta Logistics Technology Group plans to issue a digital token - RBTC, which the company expects to be fully supported by 100% of Bitcoin reserves and 1:1 anchored to Bitcoin. Customers can exchange RBTC in Hong Kong dollars or US dollars, and can pay storage rent, value-added service fees, warehousing as a service (WaaS) and related service fees at a discount in all smart warehouses under Yuta Logistics Technology Group, further promoting the digitalization, intelligence and transparency of warehousing payment processes, and promoting the upgrading of smart logistics.
With the passage of the Stablecoin Bill in Hong Kong, YTO Logistics Technology Group is studying the relevant regulatory details and plans to apply for a Hong Kong stablecoin issuance license after the regulations come into effect (August 1) to launch the stablecoin RHKD. RHKD will be mainly used for payment and settlement in cross-border e-commerce, logistics and supply chain.
Hoarding Coin Declaration: Chen Jianzhong, Chairman and CEO of Yuta Logistics Technology Holdings, said: Using Bitcoin as the pillar of the companys financial strategy will help us lay a solid foundation for the long-term development of the PLT ecosystem, lead the digitalization of logistics, and seize the huge opportunities in the wave of modernization of Asias trillion-dollar supply chain.
Stock price increase: As of the time of writing, the companys stock price is currently at $5.2, up 44.04% this month. Since it announced its $1.5 billion Bitcoin reserve plan, the stock price has not fluctuated much. However, combined with the recent rise in US crypto stocks, it may be worth paying attention to its price increase.
2. Heritage Distilling
Company Profile: Heritage Distilling (Nasdaq: CASK) is one of the more famous independent craft distilleries in the United States. It was founded in 2011 and offers a variety of whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage has been rated as the most awarded craft distillery in North America by the American Distilling Institute for ten consecutive years. In addition, Heritage has won many awards in national and international spirits competitions. (The official website can be paid by Visa and other methods, and cryptocurrency payment channels have not yet been launched)
Heritage Distilling Co. announced its listing on Nasdaq on November 22, 2024, with a public offering of 1,687,500 shares of common stock at a price of US$4.00 per share. The total proceeds before deducting underwriting discounts and issuance expenses were approximately US$6.75 million.
Bitcoin Reserve: Heritage Bitcoin Reserve is planned to be in place for a long time, the timeline is as follows
The Cryptocurrency Committee was established on January 7, 2025;
On January 10, 2025, it was announced that a cryptocurrency reserve policy would be introduced;
On May 15, 2025, the company announced the adoption of a cryptocurrency reserve policy;
On June 3, 2025, the company announced the pre-release of its new Bitcoin Bourbon whiskey.
Specifically, on May 15, 2025, Heritage Distilling announced that its board of directors had approved the final version of its cryptocurrency reserve policy, enabling the company to accept BTC and DOGE as a form of payment for its products and services on its direct-to-consumer e-commerce platform, and allowing the company to acquire and hold cryptocurrencies as strategic assets. The initiative is led by the Boards Technology and Cryptocurrency Committee, which is chaired by Matt Swann (former Amazon Vice President and Payment Business Manager). The Heritage Crypto Committee, led by Swann, will also launch in the future: on-chain loyalty programs, product-bound NFTs, tokenized supply chains, and decentralized consumer engagement tools.
Heritage CEO Justin Stiefel said the company is actively evaluating financing opportunities related to its cryptocurrency reserve policy.
Hodling Declaration: Matt Swann said: A new era of commerce is emerging, and cryptocurrency is leading the way to reduce friction between buyers and sellers of goods and services. For nearly two decades, we have been working on the convergence of technology and currency, and it is exciting to see Heritage bravely seize the opportunity to combine the power of consumers and cryptocurrency.
Justin Stiefel, CEO of Heritage, commented: Heritage is always at the forefront of innovation and we are prepared to accept BTC and DOGE as payment for online e-commerce sales and acquire and hold these cryptocurrencies as assets. As I have noted in the past, unlike traditional investors who purchase cryptocurrencies with cash and are immediately exposed to potential price volatility, as a company that produces goods for sale, the acceptable profit margin between the retail price of our products and the cost of production is expected to offset potential fluctuations in the value of our cryptocurrency holdings, which provides us with considerable financial flexibility.
Stock price increase: Heritages CASK stock has fallen 87% from its IPO price to $0.52. It has not fluctuated much since it announced that it would implement a Bitcoin reserve strategy. Its current total liquid assets are $3,249,767, which does not have much purchasing power. However, Heritage seems to be following the old path of Metaplanet, with a low stock price and seeking financing to buy Bitcoin. Given that it is still in preparation, we can keep expectations for the value of CASK stock.
3. Paris Saint-Germain
Company Profile: Everyone should be familiar with the French Paris Saint-Germain Football Club (PSG), a top team in the French Ligue 1, which won the Champions League final held on the evening of May 31 this year. And just one day before its victory (May 30), PSG announced that it had included Bitcoin in its financial reserves.
But PSG is not strictly a crypto-non-related organization. We are familiar with the fan tokens PSG and CHZ. It has issued NFTs and reached cooperation with Crypto.com, but its Bitcoin reserves are indeed made public for the first time. It is also a change made by the club this year to follow the trend of BTC reserves.
Declaration of hoarding coins: Pär Helgosson, head of Paris Saint-Germain, said: We started purchasing Bitcoin through legal currency reserves last year. About 80% of the clubs 550 million fans worldwide are under the age of 34. We focus on the future and on Bitcoin. We are accelerating the development of Bitcoin entrepreneurs and Bitcoin companies, using more than 500 million fans around the world to help Bitcoin expand the global market.
4. Genius Group
Company Profile: Genius Group (NYSE: GNS) is an education technology company headquartered in Singapore, focusing on providing personalized, innovative AI education solutions. Founded by Roger Hamilton, the company aims to provide a full range of learning experiences from basic education to higher education for groups such as school-age children, college students, adults and entrepreneurs by leveraging digital technology and global resources. It currently has more than 5.7 million students in more than 100 countries and regions.
Bitcoin Reserves: Genius Group announced in November 2024 that it intends to adopt a Bitcoin-first reserve strategy, planning to allocate more than 90% of its reserves to Bitcoin, launch a Web3 education series and enable Bitcoin payments on the Edtech platform.
Genius Groups Bitcoin reserves have been bumpy. In February, it announced that it had increased its holdings of $2 million in Bitcoin, increasing its reserves to a total of 440 Bitcoins. However, due to a US court injunction (prohibiting the use of investor funds to purchase Bitcoin, the injunction was effective from February 14 to May 6), the purchase of Bitcoin was suspended, and during this period Genius Group was forced to sell a large number of Bitcoin reserves. Since then, the company has announced that it has lifted the Bitcoin ban in the US Court of Appeals, reorganized its business and rebuilt its Bitcoin reserves. It has now increased its Bitcoin reserves by 52% to 100 Bitcoins, with a purchase amount of $10.06 million, and each Bitcoin is $100,600.
In addition, Genius Group has also launched THE BITCOIN ACADEMY, which focuses on Learn to Earn, where students can earn GEM by taking courses and redeem rewards.
Hoarding Manifesto: After switching to Bitcoin reserves, Roger Hamilton, CEO of Genius Group, said: Genius Group is currently the only Asian Bitcoin reserve company listed on a major US stock exchange. We have found that international investors are increasingly interested in Bitcoins international exposure, zero capital gains tax, and liquidity in US financial markets. With the launch of our Bitcoin Academy, we are educating businesses, executives, and investors on the benefits of institutional adoption of Bitcoin, and we are pleased to sponsor and participate in the Digital Asset Institutional Summit in Hong Kong and Bitcoin Investor Week in New York as part of our promotion activities.
Stock price increase: Genius Groups stock GNS is currently trading at $0.364. Its imitation of Strategy to build Bitcoin reserves may also be one of the means to recover its market value and stock decline.
5. Luxury watchmaker Top Win
Company Profile: Top Win (Nasdaq: TOPW, later renamed SORA) is a luxury watch company headquartered in Hong Kong, focusing on the trade, distribution and retail of internationally renowned luxury watches. It was founded in 2001. It was successfully listed on Nasdaq on April 2, 2025.
Bitcoin Reserve: Top Win announced its official entry into the encryption field on May 19, 2025, and cooperated with the well-known Web3 fund Sora Ventures to promote an asset reserve strategy centered on Bitcoin.
Sora Ventures is also a well-known investment fund. It has previously focused on DeFi, BTC, NFT and other fields, and has also invested in projects such as Pendle, Tap Protocol and Xverse. After its shift to Bitcoin reserves, its main business has shifted to BTC reserves, expanding the Strategy Bitcoin reserve model in Asia. Previously, Sora Ventures launched a $150 million fund to promote Asian listed companies to adopt Bitcoin reserve strategies. Later, it reached a cooperation with Metaplanet to create the first Asian version of Micro Strategy.
The most recent one is the merger with Top Win, reshaping its corporate brand to AsiaStrategy and listing on the Nasdaq, a classic backdoor listing.
Hoarding Declaration: Jason Fang, founder of Sora Ventures (Co-CEO of AsiaStrategy), said: Bitcoin asset management companies like SORA will play a leading role in driving Bitcoin prices to new highs.
Stock price increase: SORA is currently trading at $7.7, up 55.56% since its listing. It rose a few days after the announcement of the BTC strategy. It is also one of the few stocks that have achieved an increase among the companies that have turned to hoarding coins recently.
6. Davis Commodities, a Singaporean agricultural product trading company
Company Profile: Davis Commodities (Nasdaq: DTCK) is an agricultural product trading company headquartered in Singapore, mainly engaged in the trade of agricultural products such as sugar, rice and oil, and distributes these products to multiple markets including Asia, Africa and the Middle East. The companys official website shows that Davis Commodities total revenue for the year ended December 31, 2024 was US$132.4 million, down 30.6% from US$190.7 million in 2023. The decline was mainly attributed to the slowdown in sales of sugar and rice products in major markets, especially Southeast Asia and Africa.
Bitcoin Reserves: Davis Commodities turned to Bitcoin reserves and RWAs, possibly due to lower year-on-year revenue.
On June 16, it announced a $30 million strategic growth plan, planning to allocate 40% ($12 million) to Bitcoin reserves in phases, with approximately 15% of the funds ($4.5 million) invested in Bitcoin reserves in the first phase. Davis Commodities expects its Bitcoin reserves to generate measurable returns over the next 36 months, depending on market conditions and continued growth in global adoption trends. This allocation of funds is expected to enhance the companys financial resilience, diversify its asset management framework, and strengthen the companys long-term growth potential;
In addition, 50% of the funds (US$15 million) will be invested in leading RWA tokenization projects, focusing on the agricultural commodity sector, unlocking new liquidity channels, simplifying transaction processes and improving agricultural trade efficiency by tokenizing physical assets such as sugar, rice and oil;
The remaining 10% of the funds ($3 million) will be used to build an advanced technology infrastructure, implement strong security measures, and establish strategic partnerships.
Coin hoarding declaration: Davis Commodities CEO said: The $30 million fundraising plan is a key step for Davis Commodities in redefining the global commodity trading landscape. By integrating Bitcoin reserves and RWA tokenization, we not only consolidate our position as a leading agricultural trader, but also seize the broad opportunities at the intersection of traditional commodities and digital assets. This strategy aims to drive sustainable growth, enhance investor returns, and ensure that we always stay at the forefront of global trade innovation.
Stock price increase: DTCK is currently trading at $0.786, up 12.29% in the past 5 days, but it is a serious drop from its listing price.
Conclusion
As Matt Levine, chief financial writer for Bloomberg, stated in the article “The underlying logic behind U.S. listed companies’ frenzy in buying cryptocurrencies ,” the above-mentioned U.S. listed companies (except football clubs) almost all have one common feature: initially, these companies were barely listed on the market, and their stock prices fell sharply after listing; but it has a shell of a U.S. listed company, and basically does not use this shell to do anything.
“This makes it an ideal target company for ‘transformation into a crypto vault.’ As I’ve always said before, the U.S. stock market is willing to pay more than $2 for $1 of crypto assets. Entrepreneurs in the crypto industry have long discovered this phenomenon. If you have a large amount of BTC, ETH, Solana, Dogecoin, or even TRUMP, the best way is to put them into a U.S. listed company and then sell them to investors in the secondary market at a higher price. The current situation is like the crypto industry is constantly fooling the U.S. stock market, and the U.S. stock market is fooled again and again.”
Especially recently, with the listing of Circle, the issuer of USDC stablecoin, its stock price soared from $31 to $151, which once again verified the market potential of blockchain concept stocks. The above companies will definitely not be the last batch of companies to use Bitcoin reserves. In the future, we will see more and more traditional companies taking the express train of encryption to achieve strategic transformation.
