Solana Name Service (SNS), formerly known as Bonfida, has officially begun a new chapter. Through a strategic rebrand, SNS aims to redefine digital identity on the Solana blockchain for the masses. This transformation marks a major change in decentralized identity management and highlights the project’s growing influence in the Web3 space.

Three years ago, a group of visionary developers launched the protocol with funding from the Solana Foundation and gradually evolved it from the past Bonfida to today's SNS. This rebranding reflects SNS's firm mission to enhance the infrastructure required for decentralized domain name services. This decision stems from valuable feedback from .sol domain name holders and the broader Solana community, and also shows that the current market strongly needs a brand that can better represent domain name services and provide different and diverse functions. The SNS team stated: "SNS is highly consistent with our positioning as Solana's blockchain infrastructure and will enhance the visibility of .sol domain names in the entire Web3 ecosystem."

SNS has achieved a number of milestones, highlighting its core position in the Solana ecosystem. The domain name service has established partnerships with more than 115 different protocols and communities, and the number of registered domain names worldwide has exceeded 247,000, which fully demonstrates its wide application and practical value. At the same time, SNS's token $FIDA provides users with domain name registration discounts and serves as funding to help partners expand platform capabilities. Recently, Pyth Network Dao chose SNS to provide community users with 'pyth.sol' subdomain services, which further consolidated its position as Solana's leading domain name provider.

In an open letter to the .sol community, the SNS team outlined their larger vision for the community: “With this rebrand, we reaffirm our commitment to the Solana ecosystem and our commitment to making SNS the infrastructure for on-chain identities for all users. Our goal is to have a .sol domain for every public key, make SNS seamless and easy for every developer, and ultimately establish our leadership in blockchain domain name services. We are redoubling our efforts to always put our community users first.”

The rebrand also includes some exciting new initiatives, such as open sourcing more SNS code to promote greater transparency and community engagement. The SNS team also added: "We are looking forward to the innovative changes that SNS will bring, and can't wait to share these results with community members. This is just the beginning of our journey towards a more collaborative and innovative future."

As SNS continues on this transformative journey, the team remains committed to driving innovation, enhancing collaboration, and putting the needs of the community first. Their ultimate goal is to make SNS the most reliable and user-friendly protocol on the Solana blockchain, empowering users with a powerful Web3 identity. This rebranding not only represents a strategic transformation, but also an important step in the adoption and implementation of Web3 technology, allowing SNS to be at the forefront of the development of blockchain digital identity and lead the industry.