Online gaming platform BC.GAME signs $40 million deal with football club Leicester City to establish strategic partnership
According to Leicester City’s announcement on July 5, online gaming platform BC.GAMEO has signed a landmark $40 million agreement to become the “Official Principal Partner” of English football club Leicester City. The partnership is one of the most important in Leicester City’s history, and BC.GAME’s branding will appear on the front of Leicester City’s men’s first team and adult replica jerseys starting in the 2024/25 season.
In addition, BC.GAME will launch the platform's native token BC, which aims to provide unique value to token holders and platform users through various incentives and practical functions. BC is not only a governance token, but also a practical token for game products on BC.GAME.
Launching BC: Improving the online gaming experience
BC.GAME's BC token is designed to enhance the experience of players on its platform. In response to the community, the BC token is designed to provide users with a more complete and rewarding experience. The token will be the core of the gaming ecosystem and will be used for in-game purchases, access to exclusive features, and more.
The launch of the BC token marks an important step forward in the development of the platform, where cryptocurrency can not only enhance the gaming experience but also strengthen the community stickiness of players.
By integrating the BC token into the platform, BC.GAME allows users to experience seamless transactions and exclusive benefits.
Since 2019, BC.GAME has been a major supporter of the Bitcoin Lightning Network, a manifestation of its commitment to advancing the crypto space. To reflect this support, BC.GAME innovatively changed the "B" in the jersey logo to "₿". According to 1ml.com's ranking, BC.GAME's number of Lightning Network nodes ranks 16th, reflecting its contribution to promoting the development of the Lightning Network.
Token Economics and Growth Strategy
To support the development of the BC token, BC.GAME plans to implement community airdrops, liquidity mining, and a comprehensive marketing strategy. These initiatives, based on sound token economics, are expected to create a vibrant market and bring continuous value to users. Community airdrops will reward early supporters and actively participating users, while liquidity mining will ensure that the BC token remains stable and continues to generate value.
BC.GAME's overall marketing strategy includes collaboration with KOLs, cooperation with other platforms, and targeted advertising. These efforts are designed to increase the visibility and adoption of the BC token and ensure its success in the highly competitive crypto market.
Strategic partnership with Leicester City Football Club
BC.GAME has also entered into a major partnership with Leicester City Football Club, which runs from August 2024 to May 2026. Under this agreement, BC.GAME’s logo will appear on the jerseys of the Leicester City team, increasing the platform’s global visibility.
Leicester City, which won the Premier League in 2016 and the FA Cup in 2021, is a club with a rich history and passionate fan base. This partnership is in line with BC.GAME's strategy to connect with renowned sports entities and leverage the club's international reach. This partnership will not only increase BC.GAME's brand awareness, but will also provide Leicester City fans with the opportunity to interact with the team.
About BC.GAME
BC.GAME is an innovative online entertainment platform. BC.GAME is committed to providing innovative solutions for the industry and creating a safe, fair and professional service environment. BC.GAME also uses blockchain technology to ensure the highest standards of security and fairness for users.
