More and more project parties are beginning to launch point systems to encourage users to actively participate and improve user retention and loyalty. This is also widely regarded as an effective traffic-draining strategy before the airdrop is released. For users, not only can they get potential clear rewards, but they can also get corresponding proportions of incentives based on their contributions.
Of course, attention also needs to be paid to balancing incentives and economic sustainability when designing and implementing a points system. Reasonable points models and strategies are key to ensuring the sustainable development of the points system in the short and medium term.
Foresight News has compiled 20 projects that offer points or rewards for readers to explore.
Blast
Blast is a Layer 2 network launched by Blur founder Pacman in late November and is supported by Paradigm, Standard Crypto and eGirl Capital. The income provided by Blast (initially) comes from Lido and MakerDAO. Lidos income comes from the ETH pledge rate, and MakerDAOs income comes from on-chain US bonds. As of the time of writing, Blast TVL has reached US$1.167 billion, with nearly 90,000 participating users.
Strategy:
- Deposit ETH, USDC, Tether, stETH, WETH, DAI; 
- invite. 
Blur
Blur also launched the third season of airdrops at the same time as Blast was announced. This season’s airdrop event will end in May. 50% of Season 3 rewards will be distributed to BLUR holders (Holder Points); 50% will be distributed to Blur community members (Blur Points).
In the holder points plan, you can earn holder points by depositing BLUR, which can be withdrawn at any time. When Blast governance goes live in May 2024, distribution will be based on users total holder points (holder points x multiplier). Holders can earn 1 point for each BLUR they hold per hour. Additionally, the multiplier starts at 1x and increases by 0.5x every month after the user makes their first deposit.
In the Blur points program, points can be earned through bidding, listing, and lending. Bidding and listing credits apply to all collections and are issued at the same rate. The bid that takes the highest risk gets the vast majority of points. Lending points are only applicable to collections supported by the Blend protocol. Lending points are issued at half the rate of bidding and listing points.
Strategy:
- Deposit BLUR; 
- Bid, list and borrow. 
Manta Network
Manta Network is a modular L2 protocol. In July 2023, its developer p 0x labs completed US$25 million in financing at a valuation of US$500 million, led by Polychain Capital and Qiming Venture Partners. According to the official website, the activity of depositing tokens on Manta Network to earn Manta token rewards will end in January 2024.
Strategy:
- Cross-chain 
- invite 
EigenLayer
EigenLayer is an Ethereum re-pledge protocol. In March 2023, the team behind it, EigenLabs, completed a $50 million Series A round of financing, led by Blockchain Capital, with participation from Coinbase Ventures, Polychain Capital, Hack VC, Electric Capital, IOSG Ventures and others. EigenLayer has launched restaking points to measure user contributions.
Strategy: Re-stake Ethereum’s liquidity staking tokens.
ether.fi
ether.fi is a liquidity staking platform that allows minting eETH to earn ETH staking rewards, ether.fi points, and EigenLayer points. In February 2023, ether.fi completed US$5.3 million in financing, with North Island Ventures, Chapter One and Node Capital co-leading the investment, and BitMex founder Arthur Hayes participating in the investment.
Loyalty points earned by users = staked ETH * 1000 * number of days staked.
Strategy: Stake ETH and mint eETH
friend.tech
The Web3 social platform friend.tech once triggered the SocialFi craze and will release the v2 version in the spring of 2024.
Strategy: Invitation + Interaction
Scallop
Scallop is a lending protocol on Sui. Scallop launched the airdrop points system in early January and has completed the snapshot before January 1, 2024.
The first phase is designed to support early supporters of Scallop, including Zealy participants, the verified Sui Scalloper role on Discord, lenders and borrowers on the Scallop platform, and roles within the specific Scallop program, and any user borrowing more than $100 can After qualifying for air investment, users can earn points based on their activity and participation in Scallop, and can use the first-stage points to generate Mysterious Boxes. Mysterious Boxes are divided into different levels such as Bronze, Silver, Gold, Platinum, Diamond, and Legend. After the tokens are online, the boxes can be opened to receive airdrops. Scallop will soon release information on the second phase of the airdrop.
Grass
Grass is a decentralized incentivized web crawling network. In December 2023, the team behind it, Wynd Network, completed a US$3.5 million seed round of financing, led by Polychain Capital and Tribe Capital, with participating investors including Bitscale, Big Brain, and Advisors Anonymous , Typhon V, Mozaik et al. Wynds total funding brings $4.5 million.
Grass currently has a referral program and points campaign. Grass has said it will reward early adopters, with those points retroactively converted into network ownership at the end of the test.
Strategy:
- Download and use; 
- Recommend (obtain 20% of the recommended user points); 
- When the recommended friend sends invitations to others (10% of the second-level recommended user points will be obtained); 
Rainbow
Rainbow is a Web3 wallet that completed an $18 million Series A round of financing in February 2022, led by Seven Seven Six, a venture capital fund established by Reddit co-founder Alexis Ohanian.
In December 2023, Rainbow will launch the Rainbow Points event, and all Ethereum network users on Rainbow will receive points. In addition, users will receive more points if they switch from MetaMask to Rainbow, and loyal Rainbow users will receive more points. In addition, anyone who has used MetaMasks redemption function in the past year can receive up to 150,000 additional points after importing their MetaMask wallet into Rainbow.
Strategy:
- Import MetaMask wallet into Rainbow; 
- Exchange and cross-chain in Rainbow; 
- invite. 
Magic Eden
Magic Eden is the largest NFT market platform on the Solana network and has a dedicated reward center page.
Strategy:
- Log in every 24 hours to get diamond rewards. 
- Set up a Profile username to get a 50 diamond reward. 
- put on shelves; 
- bid. 
Sleepless AI
Sleepless AI is a Web3+AI companion game platform, with investors including Foresight Ventures, Binance Labs, and Folius Ventures. Sleepless AI is also the 42nd project of Binance Launchpool. Mining of new coins ends at 08:00 on January 4th, and trading will be launched on Binance at 18:00 on January 4th.
Sleepless AI will use 1% of the total token supply as an initial airdrop.
Strategy:
- Daily check-in (may need to bind UID) 
- Vote and participate in the auction (ended) 
Zeta Markets
Zeta Markets is a DeFi derivatives protocol based on Solana. It launched Z-Score in October 2023, allowing users to obtain Z-Score based on trading activities on Zeta. In addition, the 24-hour profit and loss ranking will also determine the reward multiplier. The first season of Z-Score is currently over, and the second season will be announced in the first week of 2024.
marginfi
Marginfi is a lending protocol on the Solana ecosystem. It previously announced the launch of the mrgn points activity in July 2023.
Strategy:
- deposit; 
- loan; loan 
- recommend. 
Tensor
Tensor is an NFT trading platform on the Solana ecosystem. The points activity is currently in its third season. However, in order to prevent abuse and cultivate a healthy market, Tensor hides the points counter in the third season activity.
Strategy:
- put on shelves; 
- recommend. 
mint.fun
mint.fun is an NFT minting aggregator that has ended the !fundrop event in December 2023. It currently allows !fundrop Pass holders to mint !fundrop Finale IDs on Base. The ID attributes are generated based on points, streaks, level achievements, etc.
Philand
Philand is a visual on-chain identity that allows land to be built through on-chain activities. Phi completed a US$2 million seed round of financing in February 2023. Chapter One and Delphi Digital led the investment, and Polygon Ventures participated.
Strategy:
- Claim EXP; 
- land for construction; 
Orbiter Finance
Layer 2 Cross-Rollup Bridge Orbiter Finance introduces O-Points to track user contributions. O-Points are composed of basic points (basic contribution rewards for cross-chain transactions using Orbiter Finance), activity points (task rewards for participating in Orbiter Finance-related activities) and ecosystem points.
Strategy:
- Cross-chain 
- Participate in missions. 
Shell Protocol
Shell Protocol is the DeFi hub on Arbitrum, and the SHELL token generation event (TGE) will launch in 20 days.
Strategy:
- Encapsulating Toucan NFT; 
- Provide liquidity; 
- Wrap Token. 
Reiki
Reiki is an AI native application creation assetization platform powered by the data intelligence network Web3 Go. In July 2023, Web3 Go completed a $4 million seed round of financing. Binance Labs led the investment, with participation from HashKey Capital, NGC Ventures and others.
Strategy:
- Sign in and complete tasks every day to receive gold leaves. 
Dmail
Dmail is a private email system that completed Pre-A round of financing in July 2023. Participating investors include Amino Capital, OIG, Draper Dragon, KuCoin Labs, HG Ventures, Spark Digital Capital, Vespertine Capital, etc.
Strategy:
- Send email, invite, subscribe 
Over Protocol
Over Protocol is a Layer 1 blockchain lightweight node protocol. Its developer Superblock completed a total of US$8 million in funding through two financing transactions in July 2023, SK, Netmarble, DSC, EInvestment, Schmidt, SpringCamp and NaverZ Participate in investment.
Strategy:
- Complete random daily bonus activities after downloading the wallet, or accumulate bonus points through various tasks. 


