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Learn about the new product of the Tessera team in this article: Art NFT aggregation platform Escher

区块律动BlockBeats
特邀专栏作者
2023-03-10 02:46
This article is about 2146 words, reading the full article takes about 4 minutes
What is the new NFT platform Escher? How to solve the pain points in the printmaking market?
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What is the new NFT platform Escher? How to solve the pain points in the printmaking market?

On the morning of March 7, the founder of the Tessera team issued an announcement saying:"Today I am very excited to announce our new platform

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Escher: Marketplace of Selected Prints for Artists and Collectors

Escher, the new NFT platform launched by the Tessera team, is an artist- and user-oriented platform, and all design and technical decisions will always put creators and their collectors first. On Escher, users can not only see all versions of an artist's works at a glance, but also easily buy, sell or discover other collectors' favorite works.

The Escher platform has an open and transparent secondary market. On Escher, anyone can browse or trade works listed on the primary or secondary market. The Escher platform aims to provide collectors with a new and organized visual experience, helping them overcome the difficulties encountered when purchasing, publishing or selling prints. Escher is not only an aggregator and marketplace, but also a curatorial team dedicated to making it easy for collectors to discover and appreciate art across a wide range of styles and subjects, elevating emerging and established artists and providing a stage to showcase their talents and creativity .

Escher will focus on a platform and marketplace aggregator for art version (1-of-X) works. 1-of-X refers to a distribution method of a work of art, limited edition copies authorized by the artist. The artist makes or licenses only a limited number of reproductions, each with a unique number such as 1/10, 2/10, etc. This increases the scarcity and value of the work. The Escher platform focuses on this type of artwork, benefiting both collectors and artists.

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Solve the pain points of the printmaking market

Over the past two years, the Tessera team has been working closely with some of the largest creators and collectors in the world to make collective ownership simple and understandable. Through conversations with the community, they identified many of the challenges of buying, publishing, and selling prints as it differs from 1/1 Art and the PFP project.

At the same time, the biggest pain point in the print market is based on artist discovery, and there is no aggregation platform that allows artists and collectors to easily highlight and sell their NFT editions. When users want to find all the prints of a certain artist, they need to jump on different platforms, which is a tedious and time-consuming process. For example, the best way to explore the @XCOPYART print market is to check out this Dune Analytics dashboard:

Tessera founder Andy believes that artists and collectors need a unique place to display and sell their works. In order to solve this problem, Tessera launched the Escher platform. Design and technical decisions will always respect the principles of artist first and user first, for artists Provide a unique place for exhibitors and collectors to exhibit and sell their works, hoping to solve the challenges facing the printmaking market through their unique designs and lead the next frontier of art-focused products.

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How does Escher work?

Escher is a platform that aggregates releases and their secondary market listings across different contracts, token standards, and platforms, becoming a one-stop shop for all artist releases (premium releases, exclusive releases, etc.).

Discovery: Escher will aggregate the works of artists, regardless of the platform or smart contract in which those works exist, so that the works of artists can be viewed without jumping to the platform. With Escher, collectors can explore an artist's portfolio and make a purchase without having to hop across multiple platforms to view an artist's full-length work.

Artist Showrooms: Escher will also offer artist showrooms, which will be customizable dedicated spaces. Escher will host a showroom for more than 25 artists, including XCOPY, Cath Simard, Grant Riven Yun, Jack Butcher, Grant Riven Yun, Sarah Zucker and Alpha Centauri Kid.

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Team & Financing

Escher's founding team comes from the NFT platform Tessera, which was formerly known as the NFT fragmentation protocol Fractional. Tessera has completed a US$7.9 million seed round of financing led by Paradigm in 2021; completed a US$20 million Series A financing in 2022, led by Paradigm, with investments from Uniswap Labs Ventures, Focus Labs, eGirl Capital, Yunt Capital, etc. People followed suit.

In December 2022, the Tessera team announced three new Tessera products, including: tessera.co, Tessera Marketplace, and Tessera Protocol. At the same time, Tessera found that in the past there was no unified platform that allows artists and collectors to easily highlight and sell their NFT works, and Escher aims to fill this gap. So less than three months later, Tessera announced the Escher platform, continuing its commitment to collective ownership.

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Escher Exclusive

To commemorate the release of Escher, Tessera made a free mint NFT of The Escher Edition series. The NFT of this series ended at 11:59 p.m. EST on March 8th, and the total number of mint reached 144,000.

According to the official statement, Escher will be officially launched on March 30, combining aggregators, markets and curatorial teams to provide artists with a new, highly organized viewing experience to showcase their works and facilitate collectors to browse and discover Art. In addition, Escher Exclusives will also launch "Season 0" on March 30, which consists of the most popular artists in the NFT community and carefully curated limited edition collections. Collectors offer a unique opportunity.

In the next few weeks, Escher will gradually release new information and progress. Escher hopes that while aggregating different contracts, token standards, platforms and secondary markets, he can also become a leader in the field of encrypted art when the open version of mint is hot. Mainstay.

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