What attracts the most attention in the NFT market today is the blind box airdrop launched by the Blur platform. In the future, how much airdrop tokens can be won depends on luck, and whether the European emperor or the non-chief depends on opening the box.

This morning, Blur, an NFT trading platform led by Paradigm, announced its official launch. Similar to the customer acquisition methods adopted by Looksrare and X2Y2 before, Blur also aimed at the previous experienced NFT trading users, announcing that users who have had NFT transaction records on trading platforms such as Opensea in the past 6 months can get token airdrops ( Airdrop link:https://blur.io/airdrop）。

The difference is that Blur’s airdrop is in the form of a blind box (called Care Package). After receiving the blind box, users must list an NFT on the platform within 14 days to open the box; there are three levels of blind boxes: rare (Uncommon), rare (Rare), and legendary (Legendary), different levels can receive different $BLUR tokens, but the relationship between the rarity and the number of tokens has not yet been announced.

The number of blind boxes that users can receive depends on the transaction volume in the past six months. Some OG users posted on Twitter that they have obtained more than 500 blind boxes in total for several accounts.

However, the most expected thing about the blind box game is the luck of "opening the box". According to the statistics of 2786 samples from Twitter users, the probability of opening a rare (Uncommon), rare (Rare), and legendary (Legendary) is about 85.3% %, 12.8%, 1.9%.

image description

(screenshot of user blind box)

Compared with the token airdrops that have become more and more popular on several platforms before, Blur's low-probability blind box lottery has indeed sparked heated discussions in the community. It is this uncertain Schrödinger feeling that attracts people and stimulates players' curiosity. At the same time, it also makes players feel satisfied after opening the box, actively share, and spontaneously promote Blur on social platforms.

In addition, according to the announcement on the official website, Blur will conduct a second round of airdrops in November. Users must place orders or trade on the platform, and the amount of the second round of airdrops will be much larger than the first round of airdrops.

In order to prevent players from swiping orders, Blur did not give a specific calculation formula, but gave basic tips for maximizing airdrops:

• The more pending orders, the more you earn;

• List blue chip NFTs;

• List more active favorites;

• Using the platform list tool, you can place orders according to the reserve price and feature reserve price;

• Don’t try to game the system, don’t re-list NFTs at unrealistic prices, sybil attacks, or list dead collections) — the platform will conduct extensive analysis to weed out traders with unnatural listing activities;

• Don't forget that you can also list on other marketplaces through Blur - you have nothing to lose and you get a lot of care packages with Blur!

• It is best to perform at least 3 floor sweeps on Blur before the second round.

Of course, in order to obtain higher-level airdrops, you need to increase your "loyalty" on the Blur platform, which is mainly related to the number and price of NFTs listed by users on Blur and compared with other markets. Simply put, the more NFTs you place an order on Blur, the lower the price and the higher the score.

It should be noted that the first round and the second round of blind boxes need to wait until January next year to officially exchange tokens.

Finally, a brief introduction to the Blur NFT platform.

The official definition of itself is "a combination of a real-time NFT market and an aggregator", which simply means benchmarking against GEM. Support NFT batch transactions, support zero royalty fees, and free transaction fees for a limited time (opensea charges 2.5% transaction fees).

In March of this year, Blur announced that it had received more than $14 million in financing. Investors include Paradigm, Keyboard Monkey, LedgerStatus, 0xMaki, Santiago Santos, Zeneca, Deeze and other institutional and angel investors. In May, Blur officially launched a beta version. According to Blur's official data, in the past few months, the platform's aggregator transaction volume ranks second in the market, second only to GEM, and the transaction matching speed is 10 times that of other platforms.

In terms of user experience, Blur's UI design style is quite different from other platforms. It adopts a more cypherpunk-style pixel laser style, which is really not used to it at first, and the function display is also quite different from GEM. . However, some users reported that after trying the trading experience, it is really smooth, less stuck, and faster.

Blur's airdrop strategy has attracted a wave of attention, and Odaily will continue to pay attention to whether it can break through the siege in the fiercely competitive market and acquire and accumulate real users.