Original Author: Tang Yuan
Original Author: Tang Yuan
On August 16, the 2022 World Cup (The FIFA World Cup) officially entered the 100-day countdown, and football-related encryption sectors became active, especially NFT.
The native Token CHZ of Chiliz, a sports fan economic service platform covering fans, has increased by 42% in the past 7 days, and by 95% in the past 30 days. Analysts believe that the approach of the World Cup has promoted the rise of CHZ.
In addition to CHZ, the market performance of NFT related to football is more prominent. The data statistics website Cryptoslam shows that in the past 30 days, the NFT star cards in the football card game Sorare ranked second with sales of 37.03 million US dollars, second only to BAYC (boring ape) with 47.8 million US dollars, and the sales of Sorare NFT within 30 days The number of buyers reached 39,000, and the number of transactions was 400,000.
The outside world predicts that the promotion of sports events to the encrypted economy will be concentrated in this year's World Cup, and NFT has become a track that has attracted special attention, because the cases of its combination with sports are becoming more and more abundant.
On August 1, the "2022-2032 Sports NFT Market" analysis and forecast report released by the Canadian market research company Market Decipher showed that in 2021, the market size of sports memorabilia will reach 26 billion US dollars, and by 2032, the market size will grow to 2272. One hundred million U.S. dollars. Among them, the market share of NFT sports digital collectibles has the greatest growth potential in the future. At present, NFT sports products are estimated to be worth 1.4 billion U.S. dollars, and it is expected to reach 92 billion U.S. dollars by 2032, with nearly 65 times the room for growth.
As early as March this year, the "2022 Technology, Media and Telecommunications Industry Forecast" report released by Deloitte, one of the world's four major management consulting firms, showed that sports memorabilia has entered a new era of NFT digital, and sports-related NFT transactions will be in the Over $2 billion in 2022. By the end of 2022, more than 4-5 million sports fans will buy or obtain sports NFT collectibles, "NFT can add value to ticketing and physical collectibles in the sports industry."
At present, there are three main forms of the combination of NFT and sports, namely digital collectible cards, games and fan economic tokens.
Digital collection cards—make star shapes, jerseys or event tickets into NFTs for fans to collect and trade.
Games - Users can obtain encrypted assets or NFT rewards by purchasing NFT and participating in competitions.
Fan tokens - for fans to participate in related event management or transactions.
So, on the eve of the World Cup, what is the operation of those representative products of "Sports + NFT"? Which points of the sports industry do they hit respectively? This issue of Web3 honeycomb will sort out one by one.
Football chain game Sorare uses NFT to link real matches
The blockchain football game Sorare has recently jumped to the top project rankings in the NFT field.
Sorare is built on the StarkEx network of Ethereum Layer 2. The game focuses on football and baseball. It mainly uses NFT player cards of real clubs or teams as products for users to purchase, and then create their own clubs. Users use "Club Manager As a "person", operate the player's NFT card and participate in the competition set by the platform. The winner will be rewarded with an NFT card or ETH.
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Sorare's star archetypes are mainly from football and baseball
Compared with NFT card items with a single collection attribute, Sorare's games are more playable.
As a blockchain game platform, due to the wide range of user groups involved in sports, how to make fans without blockchain knowledge understand blockchain games and NFT is especially important for the platform.
Sorare lowers the barrier to entry for user participation in two ways. First of all, in terms of user experience, Sorare chooses the method of "gradually transitioning from Web2 to Web3" in the entry operation. First, there is a Web2-style registration method-a mailbox and a set of passwords can create a game account, and then let the user choose whether to Bind an encrypted wallet; in addition, the game has a free mode, and does not allow users to buy NFTs from the beginning——When a novice enters the game, Sorare will directly present a certain number of ordinary star cards to the player, and the number of ordinary-level star cards is unlimited. No collection value. Players can use these free star cards to create their own clubs and get familiar with the gameplay by completing tasks.
It can be seen that Sorare pre-empts the game process without first involving blockchain knowledge and on-chain operations. Only when players want to get NFT or cryptocurrency rewards will they gradually understand the use of encrypted wallets, the purchase of NFT on the chain and Transfer, use of encrypted assets, etc. NFT rewards are potential incentives for ordinary card users to enter the chain game world.
The overall structure and gameplay of the Sorare game are similar to "FIFA Football Game". Players collect player cards, build their own team lineup, participate in competitions, and participate in rankings. The difference is that Sorare is not a complete virtual game, the game will be linked to real game data - the performance data (such as goals, assists) of the players on the real court on the cards that make up the team will be converted into the game Points, the player's goal is to form a team to participate in the game by configuring players to win each other in the game with weekly points. This requires the card holder to pay attention to the real game of the players, so that the Sorare game reflects the strategy.
The star cards in the Sorare game are divided into four levels according to their scarcity: "Limited", "Rare", "Super Rare", and "Unique". The higher the rarity, the fewer the number of cards and the higher the price of the cards. Some races in the game can only be played with high rarity cards.
The number of participating cards is at least 5, that is, players can use 5 NFT star cards to form an exclusive football team to participate in the competition. performance in the game. This requires players to constantly refresh the card combat power based on the actual combat performance of the players on the card in real games, formulate game strategies based on the record, and reasonably allocate players to participate.
This design not only connects NFT to real sports events, but also creates a liquid market for NFT cards in Sorare. The value of star cards will fluctuate with demand and the real performance of players.
Sorare's rules require a large number of player cards. For this reason, it obtains the right to make NFT star cards for players in an authorized mode. At present, the platform has obtained more than 250 authorized players from international football clubs, including Juventus, AC Milan, Real Madrid and other world-renowned clubs. In May of this year, it began to cut into the baseball market, and cooperated with the Major League Baseball MLB to launch an NFT card game based on baseball players, similar to its football game. Cutting into the baseball track allowed Sorare to expand its user market.
Star card NBA Top Shot brings NFT collection frenzy pictures
Judging from the establishment time, the Sorare game is earlier than NBA TopShot, another star card NFT project. It was first created in 2018 and launched in December of that year. The NBA TopShot was founded in July 2019, and it will not be available for public sale until August 2020. But before NBA TopShot started, Sorare games were not well known.
The NBA TopShot star collection card has always been considered one of the important products that really promote the application of NFT in the sports industry. Before it, there was no popular NFT representative product on the sports track. NBA TopShot has auctioned sky-high price player cards for many times after its launch, and successfully got out of the circle, which has also attracted the attention of the sports industry to the NFT market.
NBA TopShot is a sports NFT collection game on the Flow chain. It casts star cards into NFTs, allowing users to draw and collect cards on the chain. The project was developed by Dapper Labs, the team behind the NFT pioneering project CryptoKitties, and won the official NBA IP authorization, becoming the first officially authorized sports IP digital product on the chain.
According to the NFT market data platform Cryptoslam, since the launch of NBA Top Shot, the transaction volume has reached 1 billion US dollars, the number of people with cards has reached 690,000, and the number of transactions has been 21.43 million, ranking first in the entire NFT digital product sales market. ten.
NBA Top Shot made the iconic action scenes of some famous Odaily players into NFT, such as lore shots, dunks and milestone moments. Among them, the NFT card recording LeBron James' pitch once sold for a high price of 208,000 US dollars.
Unlike traditional printed star cards, NBA Top Shot is issued on the blockchain, information is recorded on the chain, and each star card is an NFT asset. Each NFT star card is unique, and the holder has absolute control over it. This allows the star card screen to avoid the problems of tampering and piracy, and of course, it will not cause fading, oxidation and damage over time.
In terms of rarity, NBA Top Shot star cards are divided into four levels: Common, Fandom, Rare and Legendary, and their prices are also based on the rarity of the star and pitching action recorded on the card and number to decide. Generally speaking, the higher the popularity of the star, the higher the card price; the rarer the number, or the card that is widely regarded as a classic scoring moment in the game, the higher the price.
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NBA TopShot Rarity
NBA TopShot officially stated that NFT star cards not only have collection value, but also get the right to participate in VIP activities and the opportunity to meet the stars. It is reported that game functions will be developed in the future to give it more playability. For example, players can create an NFT-style team based on their collection of star cards to participate in online games.
However, after entering 2022, the transaction volume of NBA Top Shot has entered a state of downward spiral. Many users have complained that the NFT issued by NBA Top Shot only has collectible attributes and has no playability. There was no movement for a long time.
Chiliz uses Token to reshape fan economy
Sorare and NBA TopShot use NFT to connect users, stars and games, forming a new business closed loop between users, platforms and sports. There are two main categories of buyers of these NFTs: fans or investors. Investors often earn the price difference of NFT fluctuations by buying low and selling high. They may not focus on sports NFTs for a long time, but want to use NFT links to the long-term economic relationship with sports. In fact, it depends on the more direct interest of sports fans. groups, because they are the long-term, loyal paying users.
Sports and fans have the foundation of the fan economy. From the souvenirs such as star cards and jerseys derived from ball sports clubs, it can be seen that they are also using the influence of stars on fans to operate business models based on the fan effect. Although this kind of fan economic model is mostly seen in traditional stars and celebrities, it mostly takes the form of fans buying singer albums, concert tickets, buying celebrity-endorsed products, and ranking for stars.
So, can this fan economic operation mode form a new type of connection between celebrities and fans with the help of blockchain technology? Chiliz, who focuses on fan economy, has been exploring this new way for many years.
Chiliz originally focused on providing blockchain-related underlying infrastructure for sports and entertainment, hoping to use blockchain technology to form a new economic relationship between fans and entertainment. Its earliest product is the fan platform Socios.com, which can provide a complete set of fan economic solutions for sports or e-sports organizations, and its operation is very mature.
In March of this year, Chiliz officially announced the launch of the Chiliz Chain 2.0 (CC2 for short) test network, creating a blockchain network specifically for the sports and entertainment industries. The CC2 network will support sports and entertainment brands to create NFTs, issue fan tokens, build DeFi products and P2E games, and build Web3 products and services.
According to the official introduction, the CC2 network is compatible with the Ethereum virtual machine EVM, developers can quickly interact with smart contracts, and the Gas fee on the chain is about 200 times cheaper than Ethereum. It should be noted that CC2 is still in the testnet stage, and the specific launch time of the mainnet has not been announced.
Chiliz's most well-known product is the fan platform Socios.com, which provides a customized fan token issuance mechanism - FTO (Fan Token Offering), which helps teams or organizations issue fan tokens, provides a dedicated trading venue and a fan operation platform, For fan token holders to participate in and make decisions about team affairs.
Fans can use Chiliz’s native token CHZ to purchase fan tokens on Socios.com. Holders of each fan token can participate in the voting activities of the corresponding teams to decide some affairs of the team, such as the amount of club rewards at the VIP level , the words on the armbands worn by the stars when they played the game, the team's celebration songs, the holder also has the opportunity to meet the stars, or be given game tickets, etc.
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