Chelsea Club and Major League Baseball have entered the game one after another, and the adoption of Crypto in the sports industry continues
Despite the ups and downs of the crypto market, the sports industry has spared no effort in crypto adoption.
Over the past week, sports giants like Chelsea FC and Major League Baseball have struck new deals in the crypto space.
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How the Washington Nationals responded to the Terra incident
In February 2022, Terra Luna signed its first sports sponsorship deal with MLB's Washington Nationals.
As Terra Luna has undergone drastic changes overnight from a project with tens of billions of TVL and Anchor Protocol deposits, it is undoubtedly not a good thing for the Washington Nationals.
So what does this mean for the trade with the Washington Nationals? For now, the Terra Club area and back of the stadium sponsorship logos remain, however the deal is likely to be coming to an end soon.
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Chelsea and Atletico Madrid agree new deal with WhaleFin
Chelsea have agreed a new £20m annual shirt sponsorship deal with digital investment platform WhaleFin.
At the same time, Atletico Madrid also signed a five-year contract with WhaleFin starting next year, worth 40 million US dollars per year.
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Major League Baseball's partnership with Sorare
We've seen some interesting NFT integrations across the four major US sports leagues, but so far, there's been little fantasy sports.
Perhaps on the verge of that change, Major League Baseball has teamed up with NFT platform Sorare to create an NFT-based fantasy sports game.
MLB has been making continuous attempts in the NFT field, and previously cooperated with Topps and Candy Digital to issue related NFTs.
The full details and scope of MLB's new game, which is expected to arrive as early as this summer, has yet to be announced.
Tony Clark, executive director of the Major League Baseball Players Association, said, "Sorare has built a new baseball gaming experience that will inspire fans to collect player NFTs, form teams, and compete with baseball fans around the world."
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Paige Bueckers participates in testing INS NFT
Meta’s subsidiary Instagram announced last week that it would begin testing NFTs, starting with a select group of creators and influencers.
Only 16 people actually took the test, one of whom was NCAA women's basketball star Paige Bueckers.
Bueckers will be able to use the first version of the NFT feature on the platform, allowing users to share NFTs on IG via "AR stickers."
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Dwayne Wade and Budweiser Launch NFT Collection
The NBA Finals are just around the corner, with former NBA legend Dwayne Wade's former team, the Miami Heat, hosting the Eastern Conference Finals this week.
For Wade, a brand new arena is coming. Currently, Wade has cooperated with Budweiser to launch a new "Budweiser Zero" NFT series.
Later this month, "Budverse Legends: Dwyane Wade x Budweiser Zero Edition" will launch on Budweiser's dedicated webpage.
The original text comes from bitcoinist, compiled and organized by Blockchain Knight, the English copyright belongs to the original author, please contact the editor for Chinese reprint.
The original text comes from bitcoinist, compiled and organized by Blockchain Knight, the English copyright belongs to the original author, please contact the editor for Chinese reprint.
