Comprehensive understanding of Binance Launchpad's latest project STEPN

According to the official announcement, Binance is about to launch the 28th project STEPN (GMT) and open a BNB special session. This sale will be based on the investment model. Binance will determine the user's available investment amount based on the user's average daily BNB holdings on the 7th. BNB position snapshot cycle: from 08:00 on March 2 to 08:00 on March 9 (Eastern Eighth District time). For details, please refer to the official website of Binance.

It is reported that STEPN is a Solana-based Move-To-Earn NFT mobile game, which can be downloaded from the Apple iOS store. STEPN announced in January that it completed a $5 million seed round of financing led by Sequoia Capital and Folius Ventures, Solana Capital, Alameda Research, 6th Man Ventures, DeFi Alliance, M13, Corner Ventures, Sfermion, Zee Prime Capital, Lemniscap, Spark Digital Capita Wait to vote.

If you are preparing to participate in this Launchpad (non-mainland Chinese users) or don’t know about STEPN yet, this article summarizes the previously released STEPN-related boutique articles to help readers understand STEPN in depth.

Understand the "move and earn" M2E game STEPN on the Solana chain in one article

Delivering food for extra income in a Web3 world? Participate in Move to Earn with STEPN

The above two articles are the introduction of STEPN, which expounds STEPN's vision concept, participation gameplay, value model, and token economy.

“STEPN is a Move to Earn NFT game on mobile devices, players need to wear “NFT sneakers” to walk, jog or run outdoors to earn rewards. It combines blockchain games with real-life mobile devices, aiming to push millions of people towards a healthier and low-carbon lifestyle, and bring them into the world of Web 3 and contribute to carbon neutrality. Make a positive contribution. "

"The most interesting thing about STEPN is that they built a "dual token system". To explain, they have two tokens, one is the in-game token GST, and the other is the governance token GMT."

STEPN: How we built the world's first M2E NFT game in six months

Written by the STEPN team, this article elaborates on its product architecture, development process, challenges and methods to overcome them.

"As early as early August 2021, STEPN had this idea. Although it was not the first project to propose the concept of M2E, STEPN was the fastest project to "realize" this idea (completed in only 120 days) product delivery, and the product has been online for two months). Since November 3, 2021, our M2E NFT game has been running on the Beta test network, and more than 1,000 players from 43 countries have been invited to participate. It also achieved a weekly player retention rate of more than 70%.”

"Data shows that there are more than 400 million running app users worldwide, and more than 1 billion people use walking, jogging or fast running as a form of exercise, so there is a huge market potential, and the new crown epidemic has also made more and more people realize The importance of physical and mental health. In 2021, the online fitness industry will achieve an annual growth rate of 33%, and if it can expand in this field, it means that M2E games can drive millions of people into the Web 3 market.”

Looking back on the development history of Louis Vuitton, how do we understand the future of STEPN?

This article is written by an investor of Fire Phoenix Capital, and interprets the future development of STEPN. In addition to the development path of Internet products for sports, health and social networking, it can also be explored from the perspective of brands.

“The gameplay of STEPN’s social game, on the one hand, comes from the game mechanism design, including internal economics, gradual mechanism and reproduction mechanism. On the other hand, compared with ordinary chain game scenarios, STEPN’s NFT has stronger realistic scenarios. It has a high capacity for C-end logic. Reviewing the development history of Louis Vuitton may be helpful for understanding the future of STEPN.”

"Whether STEPN can continue to conquer the city or not needs to be observed in a longer dimension. It depends on its brand and community style of play, whether it can make the project a unique supply; it also depends on whether the scenes it puts can spread. , advanced to a recognized new way of exercise, thus deriving a new brand identity: Crypto OG running does not use Keep, nor Joy Running, but uses STEPN.”