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GameFi has entered a cooling-off period, what is the next theme?
HashKey Hub
特邀专栏作者
2022-02-08 12:00
This article is about 9685 words, reading the full article takes about 14 minutes
What directions should the layout of the next stage of the GameFi track focus on?

Summary:

secondary titleAfter nearly half a year of vigorous development, the GameFi track began to enter a cooling-off period after December last year. The market has been adjusted and some low-quality speculative games have been eliminated. Leading projects such as Axie are also facing a slowdown in user growth. With the current situation of declining player revenue, the entire track is also looking for new narrative and growth points. First of all, we always believe that the GameFi track is an important way to attract players from outside the circle to enter the crypto field. The game is also the initial foothold of the metaverse. In addition, even in the bear market, there will still be players who want to entertain, entertain, and make money. The track is promising in the long term, and we believe that the layout of the next stage should focus on the following four directions:

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one. market Overview

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GameFi NFT asset trading volume

Source: The Block

Source: The Block

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1.2 Multiple ecology fully blossomed

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In addition, there will also be a phenomenon that a single GameFi project drives the development of the entire public chain ecosystem. Taking Hive and WAX as examples, the card game Sppnterlands promotes the development of the entire Hive. The number of active users of Sppnterlands is always in the top five of the Dapp list , accounting for more than 90% of the total usage of the Hive network. WAX also relies on Alien Worlds to promote the entire game ecosystem, and Alien Worlds accounts for half of the activity of the WAX ​​network. The largest contribution to Harmony's GameFi transaction volume comes from DeFi Kingdoms, with a transaction volume of 1.76 billion U.S. dollars within 30 days, making Harmony the public chain with the largest GameFi Dapp transaction volume. The development of the entire public chain ecology driven by a single game proves that the GameFi P2E track is continuing to grow, and its influence cannot be underestimated.

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Source: Dapp Radar, organized by Hashkey Capital

The development and progress made by the GameFi track in 2021 has attracted the attention of many venture capital investors. In 2020, the investment in chain games will be about 88.8 million US dollars, and in 2021 the total investment will reach 4 billion US dollars, an increase of about 43 times. As of now, the total investment in chain games is about 5.4 billion, of which traditional investment (VC) accounts for 85%, and blockchain investment accounts for 15%. The following table shows the chain game financing events sorted by investment amount:

Data Sources:blockchaingamer.bizData Sources:

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Data source: crunchbase, organized by Hashkey Capital

two. layout direction

Through the analysis of the current market, we believe that the following four aspects are the layout directions that GameFi needs to focus on in the future:

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We believe that the GameFi track is one of the most effective means to attract non-currency users into the crypto field. The development of GameFi cannot be completely dependent on crypto native players. It is crucial to attract traditional game players to join. High-quality chain games with stronger gameplay and playability will become the main direction of the GameFi track in the future. The nansen GameFi report also pointed out that chain games need to develop towards the next generation of high-quality games after play-to-earn. However, for investors, although the quality of the 3A large-scale chain games that require a large amount of capital to be produced after several years is guaranteed, and the chances of running away or not delivering are not high, they still have certain risks, because the trend and changes of the GameFi industry The speed is very fast, and the economic mechanism and gameplay design can change a lot in a few months.

Source: Nansen

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2.1.1 Thetan Arena
Source: Nansen

  • We believe that the following three chain games have strong gameplay:

  • Thetan Arena is a MOBA game called "League of Legends on the Chain" by many players. It was developed by Wolffun, a well-known traditional game manufacturer in Vietnam. Wolffun was established in 2014 and has created popular games such as Heroes Strike. Thetan Arena is like an on-chain version of Heroes Strike, the game has the following modes:

  • Battle Royale (Single/Double): Be the surviving person in the group of twelve players, all players have the same task, which is to attack the supply box and destroy other enemies

  • Tower defense: 4v4 team, destroying the opponent's tower is considered a victory

Deathmatch: 4v4 team, players need to eliminate as many others as possible

Superstar: 4v4 team, players need to accumulate points to win

There are two kinds of tokens in the game, one is the governance token THG, and the other is the in-game token THC. THG can be used to buy busy blind boxes and upgrade heroes. Users can earn through PVE, PVP battles, and tournaments; THC can be earned by completing Quests and rank boosts are earned.

2.1.2 Sidus Heroes
This game has the following advantages: 1. Diversified gameplay and strong playability, similar to League of Legends and Wilderness Brawl, players can enjoy fun while playing and earning money; 2. It can be operated on mobile devices and supports users Play the game on PC, Android, and IOS; 3. The game time is short, and the game time is about 3-5 minutes. Players can use the fragmented time to play the game; 4. It can be played for free, and users can earn money without investing money. You can experience the game and get rewards; 5. The team has a rich background in traditional game development and has developed several high-quality games; 6. There are many heavyweight partners and investors such as Animoca Brands, Mask, etc.; 7. The popularity is relatively high High: Existing players have exceeded 18 million, the number of Twitter fans is close to 360,000, and the number of Discord community members is 320,000.

However, there will be lag during the actual operation of the game, and there are many restrictions on withdrawals. Both THC and THG tokens require players to create an account for at least 12 days, and they can be claimed once every 48 hours, and a handling fee will be charged when collecting , there are minimum and maximum withdrawal limits, the limit is related to the reputation of the account, and the reputation is related to battles, rankings, purchases in the mall, etc., so this game is more suitable for players who want to play games rather than gold players.

The highlights of the game include: 1. Well-made, high-definition picture, delicate picture quality, strong artistry of avatar; 2. Rich game content, complete and detailed story line; 3. The roadmap is compact in duration, and the plan is relatively long-term In detail, Demo is provided, and the few 3A games on the market only provide a small number of pictures and promotional videos. This is the only game where you can experience the gameplay; 4. The team tokens are locked for up to four years, and the team invests 5. Active social media: Twitter fans have reached more than 330,000, and Discord members have around 210,000.

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Source: SidusHeroes Demo

2.1.3 Illuvium

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The story background of Illuvium is that a spaceship finds a mysterious Odaily in space. After sending a distress signal, the spaceship crashes unexpectedly. People try to explore this Odaily and conquer the illuvials on Odaily. People can capture illuvials and bring them into their camp to capture the beasts. A crystal ball is needed, and players need to mine resources on Odaily to synthesize a crystal ball. The game also has pvp and pve modes. The rarity of illuvials is different. There are five attributes of water, fire, earth, nature, and air. The occupations are also different. Players need to use their own strategies to adjust the positions of the beasts, which is somewhat similar to the thinking of chess and card games. But the battle scenes are also very well-made, and more powerful beasts can be cast by fusing different beasts. According to the official disclosure, there are still some undeveloped plots in the game, which may be used for the development of other games in the future, or may be provided to players to create games independently, thus forming a rich game ecology. Illuvium expects to be tested in Q1 this year. At present, only the pledge of the token ILV and the sale of NFT are open. The mythical beasts, weapons, armors, skins, etc. are all NFTs in the game. The game also adopts a dual currency mechanism, ILV is used for governance, and sILV is an in-game asset.

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Source: illuvium promotional video

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2.2.1 Gala Games

2.2 "Chain Game Steam"

The track mechanism and gameplay design of chain games change rapidly. A single game and a single economic system may cause slow user growth, lack of innovation in gameplay and mechanisms, or decline in revenue, resulting in user loss. On the contrary, we should pay more attention to the "Steam" in the chain game field, that is, the game ecology composed of multiple chain games. Compared with a single game, the multi-game ecology will bring more narratives (such as Metaverse), and the token economy can also It is applied in multiple games to form a cycle, and each game has stronger interoperability. At present, projects worthy of attention in the multi-game ecosystem include Gala and Mobox.

2.2.2 Mobox
Gala Games is both a game developer and a game aggregation platform. In addition to developing games by itself, the nodes will also vote for other manufacturers to develop, attracting other game studios to integrate. Gala Games' NFT prop assets and Gala tokens are all based on Ethereum, and the internal transactions of the game rely on its own network maintenance. This approach not only ensures the security of assets, but also maintains the smoothness of the game. There are more than 26,000 Gala nodes in the ecology. The founder nodes are sold to the public. The current price is close to 300,000 GALA. The GALA rewards obtained by the nodes are based on the following three consensus mechanisms: Proof of Stake (verification of network transactions), Proof of Stake of Work (provide computing power for the network), Proof of Storage (provide storage support for the ecology). Generally speaking, the equipment requirements of the node are not high, and it can run for six hours a day, but the payback period of the node is longer, and the reward of the node will be halved every year. Nodes also need to perform governance responsibilities, and can vote for online games and the use of funds.

At present, there are 8 games in the ecology. At present, only the farm management game Town Star and the multiplayer online economy (MOBA) game Spider Tank have been launched. The rest of the games have only opened the sale of props. GALA tokens can be used to purchase all the ecology in the GALA built-in mall The props of the game, the current sales situation of the props in the ecology before they go online is also relatively good. Now Town Star has also changed from only providing qualifying rewards to introducing P2E, that is, completing daily tasks can get the token TOWN. The two games launched by Gala have received a lot of response. The future development of the ecology mainly depends on the quality of the next game. High-quality games will attract more users, and the increase in the number of users will bring more high-quality games. Settling in, and then forming a positive cycle of growing ecology. However, as far as the relationship between games in the ecology is concerned, there is a lack of connection between each game. Both the narrative and the economic system are independent of each other. The token GALA is only used as a transaction medium and does not introduce DeFi gameplay. In the future, we will be more Looking forward to the diverse interactions of games within the GALA ecosystem.

  • Mobox is a comprehensive platform that combines DeFi, NFT, and GameFi. The main goal of the project is to create a GameFi platform that players can easily play and earn while being friendly to developers. In November 2021, Binance Labs made a strategic investment in MOBOX and jointly established the game fund MetaFund.

  • There are currently four ways to make money on Mobox:

  • Liquidity mining: Players can participate in liquidity mining by staking MBOX-BNB as LP. The current platform APY is around 100%. The advanced gameplay is that if you obtain veMBOX by freezing MBOX, you can accelerate the income of staking LP. Freezing does not mean Staking, freezing cannot get additional staking benefits

  • MOMO NFT mining: The income of NFT mining depends on the computing power of MOMO NFT. If you form a group of MOMO teams, you will get a bonus of 300 computing power. MOMO with a team can not only participate in the mining of MOMO NFT, but also Can participate in P2E games and earn income
    Play to Earn: There are currently three P2E games on the MBOX platform - Gold Coin Master, Block War and ChainZ Arena. You can get MBOX rewards by playing qualifying matches in the games, or renting MOMO to participate in the games. Block War has also obtained cooperation with YGG. The short-term goal of the project party is to attract more high-quality games to the platform and become a leading game distribution platform.

game block wars

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It is worth mentioning that the token MBOX has a repurchase and destruction mechanism. 80% of the profits of the platform will automatically enter the repurchase pool. When the price of MBOX is lower than the average price within 72 hours, the smart contract will automatically purchase it from the secondary market. And destroyed, this mechanism will also play a certain role in stabilizing the currency price of tokens.

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2.3 Goldsmithing Guild

2.3.1 Avocado Guild
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Avocado Guild Investors and Supporters

source:avocadodao.io

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2.3.2 Achip & Achair Guild(AAG)
source:

  • P2E Platform

Avocado players and guilds get 50% of the commission, which is different from 37% and 46% of guilds such as YGG. Players get relatively little revenue, but AG can still attract 10,000 scholars to join the guild. The main advantage of AG It is its excellent operation. AG players are not only machines for gold mining, but also turn gold mining into jobs. AG pays more attention to the education of community members, including blockchain, DeFi and other knowledge, forming a mutually beneficial qualification. Education, wealth and gold. Avocado Guild will also organize offline activities and publish guild publications. Guild resources have also been used in some public welfare activities, making community members have a stronger sense of belonging and stickiness. In turn, the contribution to the community will be more, ensuring the DAO. Steady income, thus forming a virtuous circle. The more positive the organizational image of the AG, the more likely it is to recruit trustworthy players instead of stealing guild accounts by not following the guild guidelines.
The vision of AAG is that it is not a competitive relationship with other guilds, but a cooperative relationship. The P2E Platform is an interactive environment that combines players, investors, and guilds. Specifically including the game library in cooperation with AGG, the AAG program

  • AAG P2E platform

The market place built by myself, this market place will also integrate other markets such as Opensea. At the same time, the Dashboard of the game will also be integrated, such as overall income statistics, participation time statistics, etc. In addition, it will also include guild management tools including scholarship payment, performance monitoring and guidance tools, in-game Axie automated breeding tools, etc.

  • P2E Guild
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  • Learn to Earn
    Source: aag.ventures

  • Foundation
    The AAG Goldsmithing Association has already had 1,500 Scholars playing Axie to make money within seven weeks, and currently has more than 2,000 Scholars in seven countries and regions, mainly distributed in the Philippines, Indonesia, Brazil, India, Colombia, Nigeria and Argentina. countries. AAG and players are divided into six or four, and players can get most of the income.

AAG Founsation is a non-profit self-sufficient foundation for the advancement of philanthropic programs.

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2.4 Auxiliary tools

2.4.1 Game Maker (The Sandbox)

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Game Maker is the game development program that comes with The Sandbox. It is a UGC game creation tool for users. Players can create games without programming knowledge, and use existing elements to place them on the LAND plot or directly in the The Sandbox is built on the template that comes with it. Game Maker is very friendly to independent and small team development. Game Maker provides a large number of high-quality elements and assets for players to build. Players do not need to spend too much time creating assets and can only focus on game development.

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Source: Game Maker (The Sandbox)

2.4.2 Gametaverse
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Source: Game Maker (The Sandbox)

  • Gametaverse is a Dashboard specially developed for GameFi. Most of the data about GameFi on the market now comes from the Game section of Dapp data websites, such as Dapp Radar, nonfungbile.com, etc. There is a lack of data statistics and analysis websites focusing on the GameFi track. We believe that with the continuous development and growth of the GameFi track, GameFi needs to have its own one-stop portal. Gametaverse’s investors include Animoca Brands, Dragonfly Capital, YGG, YGG SEA, etc. The investor lineup is relatively strong. In addition, the project’s advisors include the well-known KOL Mr. Block and YGG SEA’s Co-Founder Brian.

  • Features of the Gametaverse platform include:

  • GameFi token ranking: Token ranking can be sorted by growth rate, number of active users, trading volume and market cap;

  • upcoming events: including projects IDO, Airdrop, AMA, etc.;

  • Project Report, Blog: Connect with Medium

Axie Infinity Revenue Calculations

source:gametaverse.io

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GameFi
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