With the success of ConstitutionDAO and Free Ross DAO, more DAOs with a specific goal as the consensus cohesion point began to appear.

On December 26th, a project called "BlockbusterDAO" quietly spread in the circle (mainly on Twitter). The vision of the project is to revive the once brilliant but now achieved The end of the film and television giant "Blockbuster" (Blockbuster). Just one day after its birth, this project, which temporarily only has a Twitter account and a Discord community, has attracted the attention of hundreds of people, and after the ConstitutionDAO official tweet retweeted and expressed support, the number has increased rapidly. , the number of Twitter followers of BlockbusterDAO has risen to 3467 people.

In the 1980s when audiovisual channels were limited, Blockbuster was once a giant company that dominated the video rental market in the United States. At its peak, it had more than 60,000 employees and 9,000 stores. However, with the growth of television channels and the rise of Internet streaming services, Blockbuster failed to keep up with the changing needs of the market, eventually losing out to Netflix, and as of today, only one remains in Bend, Oregon. The store is "surviving" by faith.

What BlockbusterDAO wants to do is to raise funds to acquire the Blockbuster brand based on the form of DAO and jointly decide the future operation of the brand, making it a decentralized film studio and streaming media platform in line with the development of the new era.

When talking about the feasibility of the plan, BlockbusterDAO said that although the Blockbuster brand is on the verge of death, some market research results show that most users will think of or mention the brand when talking about video-related topics, and it is still It can arouse the resonance of many people; in addition, as time goes by, the user's sentiment index for Blockbuster has also risen from -20 (bad review) to 14 (nostalgia). In a word, the brand still has certain value.

In terms of funding, BlockbusterDAO plans to issue a series of NFTs at a price of 0.13 ETH, with a final financing target of at least $5 million.The reason for setting this target amount is that the Blockbuster brand is currently owned by Dish Network, the second largest satellite TV operator in the United States. The acquisition of the brand requires at least 1.8 million US dollars (current quotations from other agencies), and the remaining funds will be used for Marketing, platform operation and maintenance, and intellectual property application.

From the perspective of platform operation planning, BlockbusterDAO will first try to buy the copyright of some film and television content, and make profits by showing or renting to other video platforms; after that, BlockbusterDAO will build its own streaming media platform and issue content that can be used for content subscription. ERC20 tokens that can be freely circulated; then, BlockbusterDAO will try to invest in original content; in the further future, BlockbusterDAO will explore the realization of a sustainable creator economic model, and get involved in other fields such as games.

Regarding how to evaluate the performance of the DAO, BlockbusterDAO gave three concrete criteria: "When our original blockbuster wins an Oscar or a Golden Globe; when our annual revenue is $1 billion; when our TVL leads all DAOs... "

In general, BlockbusterDAO intends to use the organizational structure of Web3.0 to reshape the brand image of traditional commercial companies. This is the first time in the history of the industry, so it still has a certain symbolic significance.

Having said that, unlike ConstitutionDAO and other DAOs that target auctions or other matters, the vision of "rebranding" is too large and too abstract, and the overall difficulty is not on one dimension. Although the concept of DAO is novel enough, it is not mature enough. Objectively speaking, the possibility of BlockbusterDAO's success is quite slim in the face of opponents such as Netflix.

Taking a step back, at the moment when various DAOs are emerging in batches, behind the so-called "liberalism" there are a lot of speculative forces hidden, and fundraising may even be just a cover for fraud. From the perspective of BlockbusterDAO, what are the benefits of purchasing NFT with 0.13 ETH? How should the various development plans be implemented? How will future projects be cleared if they fail? None of these detailed questions have been answered.