Produced | Odaily (ID: o-daily)

Produced | Odaily (ID: o-daily)

Editor's note: The original story comes from an anonymous contributor, the author is Tuo Rou, edited and published by Odaily with authorization.

As of this writing, Nut is no longer an insider. We don't know how succulents and nuts met, maybe they didn't know each other. People in the MLM circle are extremely cautious about their real identities, and they all use code names to match each other. Some operate the same plate, but they have never met each other. For the specific operation path of the pyramid scheme, you can refer to Odaily's previous article "The story that blockchain and pyramid schemes have to tell".

Now that the Plustoken crash has involved a wide range, people once again feel the horror of the pyramid scheme and the capital market. With this article, we hope to let readers see the real corner of MLM. MLM may be very close to everyone, and you need to stay awake at all times; the only 4% chance of making money in the article is a warning to you, don't take chances.

The following does not represent the position of Odaily, nor does it constitute investment advice. Readers, please pay attention to risks.

A few days after the collapse of the "ten billion currency circle fund" Plustoken, I saw nuts in a Starbucks in Beijing.

His real identity information is kept absolutely confidential to me. The only fact I know is: Nut was once one of the traders of a pyramid scheme in the currency circle. According to Internet terms, he is a city promotion manager of a plate.

A year ago, the currency circle industry was in turmoil, and the MLM market put on the coat of "blockchain" and swaggered through the market. The arrival of the bear market seems to have squeezed out most of the bubbles, but with the recent collapse of many famous MLM projects such as Polka Dot Wallet, Tron Super Community, plustoken, BitConnect, etc., the MLM market in the currency circle has once again been pushed to In front of the spotlight. The rich and dreamy leeks have set up rights protection groups one after another, and people outside the circle have witnessed a lot of shameless farce through different rights protection stories, and also watched the mixed flavors of the cut leeks. Desperate pain.

There are very few stories about the people behind the plate. Nuts gave me another perspective: As an MLM trader, what are the unspoken rules in the industry? And how to harvest leeks? During the chat, I repeatedly felt both absurd and realistic. They are more sober than leeks and have a deeper understanding of human nature, but they cannot escape human nature.

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"Very few people can make money"

Doing this is pure mistake.

I just speculated on coins, and I used to do serious business, and I also despise the MLM circle.

But I like to make friends, and I know a lot of people in the currency circle. Very high-end market "leaders", in the MLM industry, the upline is called "leader", and the downline is called "family" or "customer". High-end market "leaders" are generally people who have participated in various MLM projects before, and their subordinates have some leeks waiting to be fed.

How did you get tricked in? He told me like this: "Now the stock market is so good, you have so many resources in your hands, and there are so many fools in the currency circle, isn't it as easy for you to make money as it is to pick up money? Now it is different from the original, not so Dozens of times more ICOs have been invested for you, and futures that are not so easy to do have been made for you. Think about it, what do you do to make money so easily outside of this circle?"

To be honest, money doesn’t brainwash me much, the main thing is to help my friends.

But there are also people who are very brainwashed by money. Some time ago, I went to a city to develop a market. There was a man, 27 years old, who held fantasies every day, did not contact the outside world, knew nothing about social news, and seemed to be a primitive man who lived ten years ago. He thinks about getting offline every day. After pulling relatives and friends, he will cheat those little sisters on various social platforms in the name of looking for a girlfriend. It's a fool, there are really little sisters here.

What happened to his project? 30,000 membership fee to buy an account, and get as many people as you want, and you will get 3 million. You see, pay the money first, pull the head, and get the money. This is the pyramid scheme. He still refused to admit it, thinking that he was doing something big. I am very straightforward. If you exceed three levels, it is called MLM, and only one level is called promotion. He still doesn't believe it. We don't think MLM is a noun, but a verb, which probably means communication.

For us, to be a MLM project in the currency circle, the so-called background of the founders is all generated by AI. We use fake ID cards, fake names and fake phone numbers for promotion, all of which are bought online.

In fact, there is a "stupid consensus in the financial industry" in the fund market: Excluding the factor of the boss of the project party running away with money, no matter what type of project can be maintained, the time is about 3, 6, and 9 (months). This cycle is like K The line pressure level is the same as the support level. At every critical time point, if the new funds cannot break through the pressure level, then the person facing this project will basically die. It’s pretty good to be able to do it for 6 months or 9 months. I’ve seen many projects fail within a month or two, and I’ve even heard of projects that collapsed within 3 days.

At the time of the crash, either run away, or subsidize some money to the big investors to control costs, and the retail investors will fend for themselves.

We're small and low-key, and you know it's not a good thing to be too big. But there are hundreds of millions of working capital, and the amount of money injected is over 100 million. I roughly calculated that 20% of the people participating in the project will be able to recover their capital, and 20% of the 20% will be able to make money.

Our project endorsement is not particularly strong, and we don’t want to be too high-profile, so we choose to start from the second and third tier cities and take the route of encircling the cities from the countryside. Generally, if the project is really popular, the project party is very active and dares to come out to the platform, like Plustoken, it can completely penetrate from the first-tier cities. You can see that there is a very popular exchange recently. In fact, many MLM coins, if everyone knows that the project has endorsement, even if there is no model, they dare to stud immediately.

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“The owner of Plustoken is an absolute genius”

It is actually very difficult to make a plate, and it is even more difficult to make a successful plate. I think it is even more difficult than the token model of the currency circle.

Tokens in the currency circle are nothing more than the total amount, unlocking cycle, repurchase and destruction, but the plate must maintain a stable liquidity, and the speed of money in and out is fatal if it is too fast or too slow. The IQ of the designer determines whether a model can go long-term, and there is no problem, allowing everyone to continue playing.

Of course, the coil mode can also be copied. But like the currency circle, if a hot spot has been hyped for a long time, it will be meaningless. If you look at the history of MLM, the things that are popular every time are different, including mutual aid, social e-commerce, sunline, double-track, and triple-track. Mutual aid was very popular for a while, but they all closed down one after another, which will lead to people not wanting to play this kind of project in the next period of time, just like the recent wallet project: Plus collapsed, Polkadot collapsed, then start a wallet type at this time There must be no one playing with you in the project.

The reason why I say that the design rules of these projects are more complicated than the currency circle is because I want to ensure that it is difficult for people involved to get out.

What is the psychology of the people who participate in the plate first? Certainly not with the idea of ​​returning their capital, they are greedy and want to earn other people's money. If you want to make money, you have to pull people to earn commissions. Because after depositing, you can only get a part of the "static income", which is interest and minimum income. If you want to get more "dynamic income", you need to promote the offline pull. But when your downline is also constantly promoting downlines, if you want to get money from your downlines, you need to upgrade to a higher level than your downlines.

What are the benefits of upgrading? You can eat the income of the next level of downline, which means that your income has increased in disguise. You can’t do it if you don’t upgrade, and if you don’t upgrade, you can’t get back the cost if you don’t upgrade, so you are forced to upgrade, and the market is getting bigger and bigger. Or there is another kind, which requires each line of your network to reach the required deposit amount, so that you can upgrade, so it is required not only that you can do the market yourself, but also ask you to help your downline to do the market .

Therefore, many players who play to the back are riding a tiger, and if they want to gain more, they have to pay more.

For example, the small and medium-sized customers who have just come in can actually make money very quickly. For example, if you come in for 100 dollars, you may get back more than 10 dollars a week. But when you promote more people, the promotion fee will be more, but you will have to increase more and more, and the speed of making money from its static income will be slow. In fact, we prefer this kind of people who have a lot of money and a slow speed of making money. Even if you develop offline, you cannot develop infinitely.

There is another kind of people who are relatively rich and don’t want to be in the market. They can make their own offline, which can also maximize their benefits, but the capital threshold may be 1 million.

In short, this thing is very fair. If you want to make money, you must invest: whether you are rich or popular, it is not the "millions a month, do not work hard" that everyone spreads every day. Small cost If you don't talk about it, you can't leverage big profits, and you have to use your brain in any industry. Basically, the first batch of people who enter can make money. Of course, this is not absolute. If they are not the first batch to come in, they will also have the opportunity to make money. Plustoken has been in business for a year, and those who come in in the middle will also make money, but the risk is greater a little.

And then we can't let people in without restrictions and without a plan. Because it is always a game where the person behind fills the hole of the person in front. If it is said that 10,000 people came in from the first month, and then 2,000 people came in the next week, the project was full of enthusiasm in the early stage and the stamina was insufficient in the later stage, and the project collapsed immediately.

But this is also the difficulty of doing projects. The first batch will make money, but you can't put too many quotas in at one time, but the "leaders" all hope that the first batch will come in, so it is difficult to weigh. So if a project can be made bigger, I think the boss of this project is definitely a genius. The boss of Plus is definitely a genius, involving economics, psychology, and human behavior.

In addition, I think that if the plate is issued with coins and listed on the exchange, the collapse will be delayed. For the MLM market in the currency circle, listing on the exchange can digest the bubble, how do you understand it?

Before being listed on the exchange, every day and every week, money must be transferred outside. The money is US dollars, BTC, and USDT, and the people below are also getting real money.

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"The most important thing in MLM is pretense"

There are many guises in pyramid schemes.

For example, there was a particularly awesome project before--Sanxinhui. You hear the name as a charity, almost every city in the country has its offline, the amount of funds is very large, the boss is also very rich, and the brainwashing technology is top-notch, just like the "come on, come on, come on" you see on TV. Some time ago, I made a physical currency, and everyone took their bank cards to the pos machine to queue up to buy coins. When the founder was arrested, the members below were like the people in "I'm Not the God of Medicine", don't arrest him, he is a good person.

Some time ago I went to City B, and the project I was working on there was called 1040 Sunshine Project. In fact, it was originally in Guangxi, and now I come to City B. Yes, this thing was cracked down by the country last year, and there are still people working on this project. They still use the banner of Western Development to attract people to investigate, and then let you pay a fee to enter the pit.

City B is indeed a western city. I thought it would be dilapidated, but the buildings are quite new, just like Hong Kong, very tall and very fashionable, but there are no people, just like a ghost town. The people who came to inspect it saw that it was the development of the western region, and the construction here is so awesome, so pay the money. The MLM people also said it was mysterious, hey, we are not allowed to post in Moments.

Moreover, they are organized and disciplined, and there are not many communities in total. Each community has their tutors and lecturers, and they have four classes a day. There are two classes in the morning and two in the afternoon, and each class has a tutor, which means that there are four tutors a day, and there are 7 days in total, which means that there are at least 60 tutors for them. Although I think mentors are also hooked, there is no way to force myself to become a mentor and brainwash you in turn.

On the first day and the second day, he is more polite to you. On the third day and the fourth day, he will start to test whether you will pay or not. Generally, those who take the bait are not very high in IQ, and they are not young. They are in their 30s and 40s, and they pay the money right away when they leave their hometown. Moreover, the lectures are one-on-one. Can play psychology.

It's impossible for me to hand in, hand in the fart, hand in, it's a bit difficult to wash me.

I mainly promote in City C, which is a pyramid selling den, and 60% of the office buildings in a street are for pyramid selling. The decoration of the MLM office is much more luxurious than this kind of ordinary office. Everyone lectures there, chats and drinks tea. On the one hand, they have money. What watch you bring and what car you drive are enough to affect how many customers you can develop today.

Whenever I go on a business trip, I take my Rolex with me. Rolex is fake, bought for 2000 yuan. You target different groups of people, and your way of acting is different. High-end people can wear a watch, they understand what it is, and low-end people, you can wear a Patek Philippe, they don’t understand.

MLM nest is like a club, all kinds of MLM are done. Let’s discuss some projects in there and analyze them. If we can get everyone to do it together, we will hold a meeting once in a while and bring all these customers over to drink tea, chat with you while drinking tea, and talk to you about the project. Get you done, and I might take you to eat, drink, whore and gamble.

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"Leaders" have to be fed

At the end of the project, you still need to be a network, no matter what mode or packaging you are.

For example, when I go to a city, I have to have someone I know first, otherwise the place will not stand firm. As long as you have a firm foothold in this place, you can get introduced by him or even the clients, friends, and friends of friends below him. He went to talk about how the project works, the future planning of the project, and so on. If you are interested, just play, if you are not interested, come to him the next day. It's not easy, but I will never give up the opportunity to meet a new customer. If I can develop it, I will develop it. It doesn't matter if I can't. We were strangers last time, but this time we are acquaintances.

I can't speak to those "leaders" like I give lectures to retail investors. Who are retail investors? Generally, they are people at the bottom of society, people who have overdrawn their credit cards, black households, and those who do nothing every day and are lazy. But the "leaders" in the market are all old fried dough sticks, the kind of people who are particularly oily and slippery. You can't treat them as idiots, but they are also mortals, and they don't think they have too much money. If you can convince him that you can make money safely, and there is a way out, then it's ok. Chatting with them is more like going to Tai Chi, you push me and you push you back and forth for 200 rounds, but when you talk to retail investors, it’s a Wing Chun punch that kills you, there is no need to waste too much on retail investors time. If you knock it down with one punch, it will fall down. If you can't knock it down, I will replace it with another one.

Those "leaders" are not necessarily the users who invest the most money, but some of these people even earn more than the project party. Why are these people getting fat? Because this kind of person is the father, and they are also potential customers for future projects. And why can these people become "leaders"? That is, they have certain organizational and leadership skills. If you don’t feed them enough, they will lead the subordinates to make troubles together, and problems will easily arise. If you say feed him well, he may even help you to get back to normal.

My clients were brainwashed by me at first, but later they brainwashed themselves without me. I said before that every project will have some economic laws, such as 369, so once they have invested money in, they will also help you to make this project as long as possible. On the one hand, they can earn more money, on the other hand On the one hand, it will be easier for them to push the next project, because everyone is a community of interests.

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"Before I couldn't choose, now I want to be a good person"

Now there are many MLM refugees, because MLM was very popular in the past few years, and many people participated wildly. Now because of policy reasons and many people in the past have been harvested, they have no money in their hands. Doing MLM now is actually Much harder than earlier years.

But this kind of thing will not die in another 200 or 500 years. As long as there are people and money, there will be greed and desire. Customers are the most important thing in this industry, and everything else is nonsense. You can't do without clients if you have eloquence, you can only be a lecturer, that is, a brainwasher who specializes in class, and you can only cheer on the stage.

Why do you say that contemporary young people want to go into business? Industrial prosperity. If the whole of China were filled with people like us, the country's economy would definitely regress.

I definitely don't take MLM as my goal. This thing is too risky, I dare not spend the money I earn, you know? I am afraid that one day I will appease them and lose money to them. If you keep procrastinating, one day you will annoy him, get angry, and he will really sue you and find a way to mess with you, and even touch your "family", then the matter will become serious, and the mess will be cut quickly.

postscript:

postscript:

During the conversation, he was very cautious and never told me his real name. The MLM was replaced by CX, and the city was identified by A, B, and C.

At the end, when we came out of Starbucks, we happened to meet Qubu's push, a grizzled old man in a yellow vest, handing out leaflets on the street. I took a few more glances, and the old man noticed it and pulled me to introduce more. He waved his hand when he saw me, and said behind his back unwillingly: "You can make money by walking."

Nut told me that Qubu Zao media had exposed it, but only those below are still pulling people. "Many MLM projects are like this. The top may have collapsed, and the downlines either don't know it, or they know that they don't want to be the last straw, and they are still continuing."