Kalshi and Polymarket have averaged over 270,000 new users per month in the past two years; the latter boasts a single-month retention rate exceeding 50%

Odaily News According to a post on X by prediction market data platform Parity, from May 2024 to the present, the two major prediction markets, Kalshi and Polymarket, have averaged over 273,908 new users per month. Furthermore, Polymarket's retention rate is remarkable: its monthly retention rate is 50.2%, and its 3-month retention rate is 30%.

Note: Kalshi's new user data is based on users with publicly available data; retention rate data is calculated solely based on Polymarket data.