Steak'n Shake Purchases $10 Million in Bitcoin, Advancing Corporate BTC Treasury Strategy

Odaily News The American fast-food chain Steak 'n Shake announced this week that it has allocated $10 million to Bitcoin, officially adding BTC to its corporate balance sheet. This move continues its crypto strategy of accepting Bitcoin payments at all its U.S. stores over the past eight months.

The company stated that this decision is part of what it calls a "self-reinforcing cycle": consumer Bitcoin payments drive sales growth, and the related revenue is continuously invested into the company's Bitcoin Reserve (SBR). This funds operational investments such as ingredient upgrades and store renovations without raising menu prices.

Steak'n Shake has been accepting Bitcoin payments via the Lightning Network at all its U.S. stores since May 2025, aiming to reduce credit card fees and attract younger crypto users. The company disclosed that same-store sales in Q2 2025 increased by over 10% year-over-year, and payment processing fees can be reduced by approximately 50% when customers choose to pay with Bitcoin.

This purchase, equivalent to approximately 105 BTC (at current prices), represents Steak'n Shake's most direct Bitcoin treasury allocation to date. Although the scale is far smaller than that of large public companies like Strategy, this case demonstrates that corporate-level Bitcoin accumulation continues to expand.