WLFI BD Director: USD1 points are similar to traditional loyalty programs, not common DeFi points

Odaily Planet Daily reported that this afternoon, during a dialogue session at the WebX 2025 conference held in Tokyo, Japan, Justin Kugel, BD head of World Liberty Financial (WLFI), introduced that World Liberty Financial is supported by a group of TradFi and DeFi professionals and aims to bring the global economy onto the chain.

A few months ago, WLFI announced its USD 1 points program. No stablecoin issuer had ever launched a points program before, nor had any points program been run simultaneously on multiple centralized exchanges. Users can think of this points program as a loyalty program, rather than the more familiar DeFi points—similar to using a credit card to buy a plane ticket and accumulate airline miles and credit card points.

Furthermore, WLFI does not have any long-term revenue-sharing agreements with any exchanges, enabling the project to promote stablecoins in an unbiased manner. According to Kugel, WLFI's stablecoin, USD 1, is the fastest-growing stablecoin in the world, reaching a market capitalization of over $2.5 billion within 100 days and boasting a daily trading volume approaching $500 million. USD 1 is currently listed on 10 major exchanges, and Coinbase will also support various spot trading pairs for USD 1. On-chain, USD 1 has been deployed on BNB Chain, Ethereum, and Tron, with Solana to follow soon.