Bitget and SWEAT reached a strategic cooperation to jointly promote the new paradigm of Web3 sports economy

Odaily News Bitget and SWEAT have reached a strategic partnership, aiming to jointly lower the threshold for Web2 users to enter Web3 and open up the connection path between virtual and reality. This cooperation was officially unveiled at the Dubai Esports Festival (DEF) in 2025. The event site demonstrated the innovative model of "earning crypto rewards while exercising" through fun interactive experiences. From Dubai Airport to Sheikh Zayed Road, the city landmark advertisement conveyed the vision of cooperation with the slogan "Walk into Crypto—Step. Sweat. Score."
Oleg Fomenko, co-founder and CEO of SWEAT, said: "We are transforming everyday exercise into a new path of financial empowerment. This is not only a digital incentive for basic life behaviors, but also a profound reshaping of the way digital assets are owned."