Odaily News Former BAYC creative director Jeff Nicholas will join Meta's Reality Labs as executive producer of mixed reality entertainment experiences and will officially start work in September. The main responsibilities of this position are "serving as a key creative executive for the team, responsible for leading complex development projects" and "providing guidance for Meta's entire social and interactive music, comedy, sports and film/TV related content." Nicholas also added that he will specialize in virtual reality products. (Cointelegraph)