Rachel Conlan, Vice President of Global Marketing at Binance, will serve as Chief Marketing Officer

Odaily News Binance issued a document announcing that Rachel Conlan, its vice president of global marketing, will be appointed chief marketing officer. Binance said Rachel Conlan will continue to oversee and manage Binance’s global and regional teams. Over the next few months, she will launch a series of new global events and increase partnerships with KOLs to attract new people into the space and find innovative ways for users to interact with Web3 and cryptocurrencies. Rachel Conlan is responsible for Binance’s innovation activities, leveraging her previous experience in senior leadership roles at Havas and CAA to explore other brand initiatives.