连续5日收入超越Pump.fun，NOXA背后「獨狼」開發者逆襲

Original | Odaily Planet Daily（@OdailyChina）

Author｜Golem（@web 3_golem）

How to make tens of millions of dollars in a week? Robinhood Chain Meme launch platform NOXA provides the answer.

According to Dune data, NOXA has surpassed Pump.fun for 5 consecutive days, with total protocol fees exceeding $13.44 million. Even more astonishingly, behind NOXA is just a single developer: Amun Phantom (X: @AmunPhantom), directly outshining the legendary tale of Pump.fun's "hundred-person team generating over $500 million in profit." If all NOXA protocol fees belonged solely to Amun Phantom, then he might be the first person to reach A9 (nine-figure net worth) on Robinhood Chain.

Outside observers attribute NOXA's explosive popularity to "luck": coinciding perfectly with the launch of Robinhood Chain, the CASHCAT token launched on it was hyped up by Robinhood's CEO, reaching a market cap of $230 million in just 3 days. Robinhood Chain needed Meme coins to generate buzz for its cold start, and NOXA was simply the lucky one chosen.

But looking into Amun Phantom's past, his success is far from accidental; it reads more like a meticulously planned "Degen" underdog revenge story. In October 2025, he wrote his own motto: The reason you can't become a successful crypto developer is that you haven't gotten deep into the trenches. At that moment, the gears of fate may have already silently interlocked.

Degen Developer and His DegenFi

Although players generally view NOXA as a Meme launch platform similar to Pump.fun, Amun Phantom himself never sees it that way. He considers NOXA the first and currently only DegenFi protocol in the market.

The Degen spirit is often seen as a positive term in crypto contexts. If a crypto player calls themselves a Degen, it means they are sharper, more adventurous, open to new things, and not stubbornly attached to old ideas. The description on NOXA's official X account directly showcases its self-positioning: "Always the first to support the newest blockchains, even before they officially launch."

Building a protocol with the Degen spirit, Amun Phantom's NOXA has been "killing it" on Robinhood Chain.

NOXA began promoting Meme coins launched from its platform before Robinhood Chain's official launch on July 1st, but it didn't have much effect. It wasn't until July 8th, when Robinhood's CEO posted on X saying, "While we aim to build Robinhood Chain into the best payment chain for RWA, it's also suitable for Memes," that the market cap of CASHCAT, a Meme coin launched from NOXA, surged, marking a turning point for the platform.

According to Dune data, starting July 8th, the daily number of new Meme coins on Robinhood Chain exploded, averaging over 15,000 new Meme coins per day. As the earliest Meme launch platform supporting Robinhood Chain and the launchpad for the leading Meme coin CASHCAT, NOXA firmly held its top spot despite competition from over 10 other Meme launch platforms. Over 80% of Meme coins on Robinhood Chain are launched from the NOXA platform. (Odaily Note: On July 12th, the NOXA website experienced downtime due to Cloudflare issues, preventing token creation.)

Daily new Meme coin count on Robinhood Chain

Meanwhile, NOXA's total active wallets have exceeded 270,000. Although its daily active wallets and daily token creations are lower than Pump.fun's, since July 8th, NOXA's protocol fees have surpassed Pump.fun for 5 consecutive days. Total protocol fees have exceeded $13.44 million, with fees between July 8th and July 12th contributing over $11.6 million in revenue. If all protocol revenue goes solely to Amun Phantom, it means Amun Phantom earned tens of millions of dollars in just 5 days.

NOXA protocol fees

Rome wasn't built in a day. In its early days, NOXA was just a DEX, providing swap services for new chains. In September 2025, NOXA announced on X its plan to launch a token issuance platform following the Pump.fun model. The launchpad officially debuted in October, first supporting the Monad blockchain, directly replicating Pump.fun's internal/external pool and bonding curve mechanism.

The initial results weren't great, but Amun Phantom didn't get discouraged. NOXA subsequently supported other new chains like Plasma and MegaETH. Amun Phantom strictly adhered to the Degen spirit: if one shot didn't fire, he'd move to another spot, never second-guessing himself. It wasn't until Robinhood Chain arrived that Lady Fortune finally smiled upon him.

Now, NOXA's token issuance mechanism is quite different from Pump.fun. Amun Phantom abolished the bonding curve; every token on NOXA goes directly into a Uniswap v3 pool, working similarly to clanker. He also removed the swap function from the platform, making it a pure token issuance platform.

Cycle Builder or Degen Developer?

Perhaps after reading Amun Phantom's story, many developers will feel a mix of emotions.

On one hand, Amun Phantom is undoubtedly a skilled developer. He's not just focused on backend development but stays on the front line to understand the latest market trends and demands. He is a developer, a product manager, and a Degen player. His success is 90% hard work and persistence plus 10% luck. No one knows which new chain will explode, so Amun Phantom simply doesn't choose; instead, he develops Meme infrastructure for every new chain as soon as possible.

Such rapid responsiveness isn't surprising for big Web3 companies like OKX or Binance, which have resources and team collaboration. But for a small team, or even an individual like Amun Phantom, to persist with the Degen spirit from 2025 and eventually succeed on Robinhood Chain, this execution and belief are commendable.

But on the other hand, Amun Phantom might not be a crypto builder and entrepreneur worthy of user trust.

Developers "copying" existing applications and adapting them to new blockchains is a well-known path to profit for crypto programmers. Being the first project can dominate an emerging market and yield substantial returns (Related reading: 10 Ways for Ordinary Programmers to Make Money in the Crypto Industry). Amun Phantom is one of them, albeit sharper and more hardworking.

True cycle-defying builders and entrepreneurs often look down on, or even despise, such developers because they enjoy early market dividends without giving back, moving on quickly instead. More importantly, they disrupt the market's entrepreneurial environment and exacerbate users' and investors' collective distrust of project teams.

This model also determines that Amun Phantom won't spend too much time "building" on a single public chain ecosystem or polishing a product. Once the hype around Robinhood Chain fades, Amun Phantom might pivot to another new chain and start new projects (Odaily Note: He has promoted many Meme coins on his personal X account).

Therefore, comparing NOXA and Pump.fun at this stage is essentially meaningless. The real test of whether a project and its founder are reliable lies in their choices after achieving peak popularity.

But perhaps Amun Phantom currently has no time to ponder these strategic-level issues, as the NOXA website has been down for over 20 hours. At this critical juncture, every second of downtime means a larger share of the market being eaten by competitors. Let alone beating Pump.fun, simply maintaining the top position as the launch platform on Robinhood Chain has become questionable.

Whether he will continue his Degen developer underdog story or be a flash in the pan, time is running out for Amun Phantom to deliver his answer.