PwC Intensifies Its Foray into the Crypto Sector, Shifting Regulatory Landscape Emerges as Key Driving Factor

Odaily News According to reports, against the backdrop of a noticeable shift in the U.S. government's stance towards digital assets, PwC, one of the Big Four accounting firms, is ramping up its investments in cryptocurrencies and related businesses. Paul Griggs, the U.S. head of PwC, stated that this strategic adjustment began last year, primarily benefiting from the appointment of pro-crypto regulatory officials and the advancement of multiple digital asset-related legislative processes in the U.S. Congress. Griggs pointed out that the regulatory framework surrounding stablecoins and the "Genius Act" will help boost market confidence in such assets, while asset tokenization will continue to develop. PwC needs to deeply engage in this emerging ecosystem. The report suggests that these statements reflect how changes in the policy environment are prompting traditional blue-chip institutions to reassess and gradually enter the digital asset market, which they had long approached with caution. (Financial Times)