现实版“黑镜”Pumpfun Go：40元舔厕所，1.4万美元脑门纹logo
Original by Odaily Planet Daily (@OdailyChina)
Author: Golem (@web3_golem)
Would you lick a toilet floor for 4000 RMB?
At first glance, most people would feel offended, as if their dignity were being trampled. But upon second thought, they can't help but waver — "Just this once. Selling a little bit of my pride seems worth it."
This is not a plot from a psychological experiment movie, nor is it a fictional moral dilemma. It is a real bounty posted on the task platform Pumpfun Go. If you genuinely struggled with the idea of 3000 RMB, I must tell you: someone else got down on the floor faster than you did, and the real reward was not 4000 RMB, but roughly 40 RMB ($5.63).
A video submitted by a black man showing him licking the floor of a gas station bathroom
Licking a toilet is just one ordinary bounty on Pumpfun Go. There are even more extreme ones: eating live insects, quitting in front of your boss, forehead tattoos… and the ultimate task: suicide (1000 SOL, worth approximately $700,000).
(Suicide Bounty)
Here, the rich use money to buy novelty and humiliation, the poor trade their bodies and dignity for survival, and onlookers consume it all with relish from behind their screens. When "we need money" becomes the most powerful currency, how much lower can the bottom line of human morality go?
Pumpfun Go: Pay Anyone to Do Anything
Pumpfun Go is a new product launched by the overseas Meme coin launchpad Pump.fun in early June. Its slogan is brutally simple: Pay anyone to do anything.
On Pumpfun Go, anyone can create a bounty anonymously, and anyone can complete the task and submit evidence (usually a video) to compete for the reward, which is paid in cryptocurrency. To prevent issuers from backing out, the platform requires the full reward to be escrowed in a third-party account when the task is created. Finally, the official team reviews all submitted evidence based on the criteria preset by the issuer and decides who gets the bounty.
According to official data, in less than a month since launch, 238 bounty tasks have been posted on Pumpfun Go. Bounties totaling $605,000 have been claimed by task completers, with pending bounties worth $225,000, averaging $3,487 per task.
The highest currently available bounty (approximately $56,000) is posted by an online gambling platform, requiring challengers to reach the summit of Mount Everest and place bets on the platform. The second highest (approximately $28,000) is from a Meme project, asking a challenger to run a full marathon in a "memecoin" mascot costume and break the world record for a mascot running a marathon (3 minutes 14.46 seconds). The third highest (approximately $26,000) requires a challenger to personally attend matches of every team in the World Cup, film a video shouting "$WORLDCUP2026 COIN TO THE MOON".
The highest bounty tasks on Pumpfun
In fact, most of the bounty tasks posted on Pumpfun Go are related to promoting Meme coins. The original purpose of Pump.fun launching this product was to incentivize players to build communities around Meme coins and unlock more use cases.
For example, the NEET community, themed around "decadent culture," posted a $14,000 bounty for someone to organize a NEET parade in New York, and a $3000 bounty for quitting in front of their boss. The FITNESS community offered $150 for doing 100 push-ups in 60 seconds. The CHANCE community, focused on charity, offered $1500 for organizing a trash cleanup activity.
Five challengers shared the $1500 bounty posted by the CHANCE community
But these may be the only "humane" aspects of Pumpfun Go. The majority of other tasks are filled with humiliation, bad taste, and harm.
Therefore, upon its launch, many saw Pumpfun Go as a real-life version of the first episode of *Black Mirror* Season 7, *Common People*. However, another movie released ten years earlier, *Nerve*, had already predicted the inevitable traffic traps, online violence, and collective frenzy of anonymous groups that would accompany Pumpfun Go's popularity.
In the movie, the protagonist Vee is an introverted high school student. By chance, she downloads a popular live-streaming game called Nerve, where viewers can pay to design challenges for players. Initially, the challenges are harmless, like kissing a stranger or going out in a ridiculous costume. But as the viewership explodes, the rewards get higher, and the challenges become more dangerous and bizarre, such as stripping or blindfolded motorcycle racing.
The main characters are asked to undress in an elevator in the movie
The core of Meme coin hype is capturing attention. From a human nature perspective, bizarre, humiliating, exaggerated, and shocking content always grabs eyeballs more easily than heartwarming, positive content. To generate buzz for their Meme coins, players are destined to post controversial bounty tasks, pushing Pumpfun Go down a path of absurdity and chaos.
Heading Towards Absurdity and Chaos: Earning $14,000 for a Forehead Tattoo
Pumpfun Go's platform rules explicitly prohibit bounties involving violence, defamation, threats, discrimination, and pornography. Content with substantial harm is easy to identify, but bizarre and humiliating bounties can't be banned. There is no universal baseline for human tolerance of morality and dignity. The relationship between these task publishers and challengers is simply "one is willing to give, the other is willing to take," because the price is just too high.
Currently, the highest earner on Pumpfun Go is a user named "riri_z1," who earned approximately $14,000 (about 95,000 RMB) from a single task — tattooing "bounty.fun" on his forehead.
The task publisher required participants to tattoo "bounty.fun" on their foreheads because he had launched a Meme coin with the same name, hoping to generate massive attention in a short time. The person who completed it was an elderly Filipino man. He simply said "we need money" in his submission.
But how did a man in his sixties find this obscure bounty platform? The likeliest story is that a challenger who saw the task wanted the reward but didn't want to tattoo their own forehead, so they found a local elderly person to do it. As for how much of the reward the old man actually received, nobody cares.
"riri_z1" wasn't the first person to complete a forehead tattoo task on Pumpfun Go. That honor belongs to challenger "arivu," and his story is even more dramatic. On June 6, he tattooed the Meme coin "$boutywork" on his forehead for a bounty of about $3000. However, the task creator, ayushquant, misspelled "$bountywork" as "$boutywork" when posting. He then re-posted a corrected forehead tattoo task and refused to recognize "arivu's" tattoo.
arivu tattooed "$boutywork"
Six days later, "arivu" completed the new task, tattooing the letter "n" slightly above and between the "u" and "t". Apparently moved by "arivu's" sincerity, the admins eventually ruled that he should receive the bounties for both forehead tattoo tasks, totaling about $6000 (approximately 40,000 RMB).
When submitting the task, arivu showed no resentment towards the publisher ayushquant for the misspelling. Instead, his note was full of gratitude: "Thanks to @ayushquant for this opportunity again, and thanks to pump.fun for creating opportunities that can truly change people's lives."
The high-paying bounties completed on Pumpfun Go are all similar in nature to the forehead tattoos, full of bizarre, absurd, and prank-like elements. ayushquant is the publisher who has paid out the most in bounties on Pumpfun Go, totaling about $10,000. His tasks included drinking a bottle of hot sauce, eating three live worms on camera, and doing a backflip off a roof into a pool. He had previously posted some charity tasks, like helping the homeless, but these didn't attract nearly as much attention as the "heavy stuff."
A black man eats three live worms on camera for a bounty, earning $174 (about 1200 RMB)
What Exactly Are We Mourning?
Although all challenges are completed voluntarily by participants, and they even thank the publishers after receiving payment, society at large has condemned Pumpfun Go for essentially inducing marginalized people to perform humiliating, dignity-diminishing acts in public, amplifying the darker side of human nature.
Under a post on X discussing arivu's forehead tattoo, a product manager at X commented: "It's sad. When all the rich people left crypto, the entire industry is now just American teenagers forcing poor people to do embarrassing things."
New York Governor Kathy Hochul directly quoted the Pump.fun tweet announcing Pumpfun Go, stating, "The first thing to do is post a bounty for a bill to ban this dystopian nightmare." (Odaily note: Pump.fun's parent company, Baton Corporation, is based in New York.)
New York Governor criticizes Pumpfun Go
But Kathy Hochul's remarks were quickly met with backlash from Pump.fun supporters. A Chill House meme coin account sarcastically fired back: "Hello Governor! This new product (Pumpfun Go) is just as serious as the worsening homelessness problem in New York since the pandemic. How do you plan to solve the housing construction shortage so people don't have to live on the streets?"
Supporters argue that Pumpfun Go doesn't amplify the wealth gap or inequality. Instead, it offers those struggling financially a chance to improve their lives, even creating a new "method of wealth distribution." One challenger, named xavz, who earned $3000 for quitting his job in front of a mirror, gave a personal testimony.
In his submission, xavz wrote: "I did it because the opportunity from neetcoin (the task publisher) was much better than my company's. I can earn $3000 in one day doing this, whereas I only earned $200 a month at my company. Plus, I can work from home and spend time with my family."
xavz quits his job to earn a $3000 bounty
Meanwhile, Pump.fun itself has not responded to the overwhelming criticism on social media. Its only action was announcing on June 25 that it was hiring a Chief Legal Officer (CLO) with an annual salary of $1 million to $5 million.
This debate over the bottom line of morality and dignity will likely never be resolved. Within the entire mechanism of Pumpfun Go, the wealthy get amusement, the poor get money. It seems like a perfectly fair "win-win" where everyone gets what they need. But why, as we watch it all unfold, can't we suppress a feeling of deep, bottomless sorrow and lament?
Pumpfun Go actually reflects the power structure of our society. The rich person's greatest asset isn't money; it's the poor person. When someone is desperate enough for money, dignity, body, and reputation become commoditized. How much are people willing to give up for the sake of "we need money"? Exploiting economic inequality to compel impoverished or desperate people to perform permanent or high-risk acts for a bounty is a guilt Pumpfun can never wash away.
We are not lamenting for those who are poor, because we know that if we were in their shoes, we might not make a different choice. What truly saddens us is that in an era that boasts of technological leaps and civilizational progress, society still operates this way. It still converts the pain, embarrassment, and loss of dignity of the weak into content for spectators to casually consume and like.
If you gaze into the abyss of history, you'll find that perhaps nothing fundamental has changed in thousands of years. From the slaves in Ancient Rome's Colosseum in the 3rd century BC bleeding for the entertainment of the aristocracy, to the freak shows in circuses, to the bizarre live-streaming challenges of today—the medium changes, but the morbid curiosity of watching others in danger, pain, and embarrassment has never disappeared.
Amidst this endless melancholy, perhaps our only faint hope lies in the future.
AI is enhancing the productivity of the entire society at an unprecedented pace. When AI truly replaces humanity's heavy survival-based labor, if one day the wealth generated by technology is enough to cover the basic needs of every ordinary person, so that no one has to lick a toilet floor for a few dozen dollars, no one has to tattoo letters on their forehead for a few thousand dollars, and no one has to endure any humiliating or degrading challenge just to survive—if everyone can live with dignity—then perhaps humanity will have truly emerged from this millennia-long barbarism.
