Trading Entry Point Moves Forward, Kraken Joins X's Cashtag Program

Odaily News: Kraken joined X's U.S. Cashtag partner program on September 16. After users click on ticker tags like BTC on X, in addition to viewing related posts and price charts, they can also jump to the Kraken App or website via a trading link, where they can log in or register to complete a purchase, with the transaction still conducted on Kraken's end. A 2024 experiment by the UK Financial Conduct Authority involving over 9,000 consumers showed that push notifications increased trading volume by 11%, while points and sweepstakes increased trading volume by 12%.