OpenSea CMO: Next NFT craze may be driven by Pokémon cards, Rolex watches, and ticketing

Odaily Planet Daily News OpenSea Chief Marketing Officer Adam Hollander stated that the next NFT cycle may be vastly different from the speculative frenzy in 2022 that exceeded $1.6 billion. In an interview with The Block at Consensus Miami, Hollander noted that tokenizing and trading assets such as collectible cards, luxury watches, and digital tickets on-chain is "entirely reasonable," and these could become the core drivers of a new wave of NFTs.

Adam Hollander emphasized that although avatar NFTs like Bored Apes and CryptoPunks have experienced a value collapse, NFT technology can still be used to prove ownership of both digital and physical assets. He believes the previous NFT craze relied excessively on speculation, with buyers treating NFTs more like a digital casino rather than focusing on their technology and real-world value. Future NFT applications will be driven by actual demand from collectibles, in-game items, AI tools, and more. The development of artificial intelligence will also lower the barrier to creating digital art, animations, and games, accelerating NFT adoption.

In terms of platform development, OpenSea is working to build an ecosystem that manages all crypto assets and NFTs across wallets and chains, while optimizing the user experience. This includes simplifying the onboarding process, supporting fiat payments similar to Apple Pay, and displaying NFT prices in US dollars. Regarding the delayed launch of the highly anticipated SEA token, Hollander stated that the decision rests with the OpenSea Foundation, and he has no further information on the timeline. He emphasized that if the token is merely an "airdrop meme coin," it would not be able to create value for users. (The Block)