Odaily News Web3 game development company Mythical Games CEO John Linden said that since the start of the NFL season, the number of users, revenue and retention rate of its blockchain game NFL Rivals have increased, with registered users approaching 3 million. Linden said that both Apple and Google have approved early versions of the NFL Rivals in-game market, where players can trade NFTs like official player cards. This means that the two technology giants are looking to improve players gaming experience, which is of great significance. Weve seen an almost 50% increase in transaction volume, he added. Additionally, NFL Rivals has generated millions of dollars in revenue since its full launch in August, just in time for the start of football season. Linden said Apple and Google will allow Mythical Games to launch an in-game NFT market in three phases because both parties want to protect users. The first phase will allow players to purchase assets from other players through a recommendation engine. Now Mythical Games is working on the second phase, which when completed will allow players to sell in-game assets through a credit system. Linden added that the third phase will involve bringing the entire market online. It is reported that the company’s current goal is to raise another US$38 million. (The Block) According to previous news in June, Web3 game development company Mythical Games completed a $37 million C1 round of financing, led by Scytale Digital, with new investors ARK Invest, Animoca Brands, PROOF, Stanford Athletics, MoonPay and existing investors a16z, WestCap, Gaingels, Signum Growth and Struck Capital participated in the investment.