Odaily News - French clothing brand Lacoste will open a virtual store in the summer. The virtual store is created by retail tech developer Emperia.

Users holding Lacoste loyalty program NFT UNDW3 will have access to the VIP area of the virtual store and unlock exclusive levels of a treasure hunt game. (Decrypt)

According to previous reports, in June of this year, French fashion brand Lacoste announced its Web3 initiative UNDW3, introducing a gamified token-gated ecosystem to incentivize user participation in activities and community events by providing NFT-related benefits.

People holding UNDW3 tokens can enjoy privileges like limited edition merchandise and on-site community events, and the latest announcement clearly expands the scope of the program. UNDW3 NFT holders will connect their encrypted wallets to the newly launched UNDW3 portal website, where they can participate in creative competitions and conferences organized by Lacoste, complete video game tasks, and engage in interactive conversations. The better the users perform in these activities, the more points they accumulate from their bound UNDW3 Cards in their wallets and related Discord accounts. The more points users accumulate, the rarer their NFT becomes, increasing the value of the asset.