从ANSEM到CZ，Solana和BSC的「名人币」接力赛

The past week might have been the most eventful one on-chain. And it all started with $ANSEM, which surged to a market cap of $100 million in 24 hours, achieving a staggering 600x increase within a single day.

Ansem's Return: The Catalyst for the On-Chain Rally

On June 9th, crypto KOL Ansem claimed he was returning to buy Solana meme coins for the first time in over a year. Recently, he has repeatedly mentioned the pump.fun airdrop, interacting frequently with pump.fun tweets, suggesting they distribute the airdrop now. He also publicly mentioned this on the Market Bubble podcast:

If you were running pump.fun today, what's the first thing you'd do? Ansem: Airdrop

Since June 21st, he has been consistently mentioning the concept of "RTM (Return to Meme)."

However, at that time, no one anticipated the start of this market rally, let alone that it would be ignited by a 'celebrity coin' like $ANSEM. Initially, Ansem's popularity surged mainly because he played the role of a 'meme justice warrior,' leading the charge to suggest airdrops to pump.fun during a prolonged slump in meme coin activity, arguing it would revitalize market liquidity.

The sentiment finally ignited when Ansem posted on X, stating he would randomly select lucky winners weekly, airdropping his creator revenue to those who retweeted his post, followed him on pump.fun, and left their pump.fun profile links in the comments. This 'soft endorsement' sparked the enthusiasm of on-chain players.

At the time, many on-chain players felt a sense of deja vu, reminiscent of when OpenSea delayed its token launch, only for OpenDAO ($SOS) to emerge and airdrop tokens to NFT users. In both cases, a KOL led the charge, capitalizing on the long-standing frustrations of the community.

However, our assessment was, "It's hard to say if Ansem genuinely returned to the trenches as a pure meme hero. Ansem is no longer just a legendary meme coin trader or a crypto KOL. Among his current identities, he is the co-founder of the trading terminal Bullpen."

This assessment proved correct, especially after Ansem set up a $ANSEM airdrop claim page on Bullpen. When he stepped forward to claim the coin, he likely already had a plan to make it the best advertisement for his trading platform.

Rapid Narrative Shifts Within a Week

After $ANSEM surpassed a $100 million market cap, the narrative quickly shifted from "fighting pump.fun and distributing airdrops" to "celebrity coins."

This 'celebrity coin' concept involves sending a token, tickered after a crypto KOL, often allocating 60% or more of the supply to the celebrity's public address, awaiting their tweet to claim it. Shortly after $ANSEM's market cap broke $100 million, $TJR emerged, briefly approaching a $30 million market cap and was widely considered the second-place contender.

However, during a livestream that very night, TJR effectively ended any possibility of $TJR's continued rise. He stated that the split in attention was detrimental, calling on everyone to refocus on $ANSEM and push its market cap towards $1 billion.

This led to $TJR's subsequent decline, but it also prevented further fragmentation, channeling attention and capital back to $ANSEM.

Following this event, the initial fervor around 'celebrity coins' cooled temporarily. Attention shifted towards specific projects that Ansem favored. Projects like the US stock stablecoin project Nest and the Solana blockchain game Kintara saw gains during this period.

Next, the community turned its focus to Ansem's public wallet address. $manlet appeared in a tweet where Ansem showcased his portfolio. Following that tweet, it rapidly surged from a $3 million market cap to over $13 million, even momentarily breaking past $25 million later that night.

Overall, after the $TJR incident, the trajectory on Solana lacked a clear narrative focus. $ANSEM's performance didn't generate significant liquidity spillover into other themes. In theory, a 'copy-trade' strategy like simply mirroring Ansem's holdings with $manlet should have been quickly captured by the market, but Ansem's earlier tweets on the matter didn't trigger a speculative frenzy:

Given the poor follow-through on new projects within the Solana ecosystem, it was time for BSC to pick up the baton.

Market Action Shifts to BSC

At 5 AM yesterday, an old tweet from CZ, originally posted in 2021, was unearthed. This tweet parallels the 'big black bull' image associated with $ANSEM. Five years ago, CZ stated, "Everyone knows I am a bull, but you haven't seen my final form."

Consequently, $CZ was suddenly and heavily speculated upon, experiencing nearly a 200x increase within an hour. Despite the general consensus that CZ would not personally engage like Ansem by tweeting and distributing airdrops daily, the coin's price still skyrocketed. Furthermore, the coin managed to withstand token name splitting and a rapid downward correction following the surge (crashing from a market cap of ~$40 million to below $6 million, also within an hour), eventually recovering to approach a $90 million market cap.

A closer parallel to $ANSEM on BSC is $TCC, as tokens were sent to @TCryptochicks, who has been actively promoting the coin on X. It garnered significant attention due to CZ's multiple interactions with him on X, creating a perception that 'This is the BSC Ansem endorsed by CZ':

The phenomenon of 'ambushing celebrities' is also playing out on BSC. This morning, $dingaling, despite not being formally claimed, saw its market cap FOMO up to $5 million. It then experienced a rapid decline and now holds a market cap of less than $300,000.

Currently, the sentiment on BSC appears more favorable than on Solana. For token launch participants, BSC offers a faster pace and seems to present more opportunities than Solana at this moment. It remains difficult to predict how the markets on these two chains will evolve, and we hope to see the emergence of new narratives capable of carrying forward the momentum from the 'celebrity coin' trend.