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Amazon adjusts AI strategy, will gradually sunset most of its flagship models

2026-07-28 09:19

Odaily Planet Daily News Sources revealed that Amazon (AMZN.O) is comprehensively adjusting its artificial intelligence strategy, phasing out many internal models, restructuring teams, and concentrating engineers on a new strategy to compete in the frontier field. This restructuring indicates that Amazon is refocusing its AI strategy. Instead of diversifying its investments across multiple text, image, and video models, the company is consolidating engineering talent and limited computing resources to focus on its highest-priority projects.

According to sources familiar with the matter, Amazon is gradually sunsetting most of its flagship models, including the high-end Premier and Omni models, the Reel video generation model, and the Canvas image generation model. Some Amazon employees have described these models as being in a "KTLO (Keep The Lights On)" state. According to sources, resources are gradually shifting from the existing Nova models to a new frontier model project led by researcher Peter Abel. Internally known as "Frontier Model Research" (FMR), this project has become the company's top priority this year. Under this initiative, Amazon is developing a brand new flagship foundation model, expected to be unveiled at the annual re:Invent conference this fall. (Business Insider)