Revenue surpassing Pump.fun for 5 consecutive days, NOXA's "Lone Wolf" developer rises from obscurity

Original by Odaily Planet Daily (@OdailyChina)

Author: Golem (@web3_golem)

How to make tens of millions of dollars in a week? NOXA, the Meme launchpad on Robinhood Chain, has the answer.

According to Dune data, NOXA has surpassed Pump.fun for five consecutive days, with total protocol fees exceeding $13.44 million. Even more astonishingly, NOXA has only one developer behind it: Amun Phantom (X: @AmunPhantom), directly overshadowing Pump.fun's legendary story of a "team of 100 generating over $500 million in profit." If all NOXA's protocol fees went directly to Amun Phantom, he might be the first person to reach A9 (tens of millions of USD) on Robinhood Chain.

The outside world attributes NOXA's explosive success to "luck": catching the launch of Robinhood Chain, and having its launched token CASHCAT promoted by Robinhood's CEO, which led to its market cap hitting $230 million in three days. Robinhood Chain needed Meme coins for a cold start, and NOXA was merely the lucky one chosen.

But looking into Amun Phantom's past, it's clear his success is no accident. It feels more like a long-planned "Degen" underdog story. In October 2025, he wrote his motto: The reason you can't be a successful crypto developer is that you haven't dug deep enough into the trenches. At that moment, the gears of fate may have already quietly meshed.

The Degen Developer and His DegenFi

While players generally view NOXA as a Meme launchpad similar to Pump.fun, Amun Phantom never sees it that way. He considers NOXA the first and currently only DegenFi protocol on the market.

In the crypto context, the Degen spirit is usually seen as a positive trait. If a crypto player calls themselves a Degen, it means they are sharper, more adventurous, open to new things, and don't stubbornly cling to old ideas. The description on NOXA's official X account also directly showcases its self-positioning: "Always the first to support the latest blockchains, even before they officially launch."

With the Degen spirit driving the protocol, Amun Phantom's NOXA has been unstoppable on Robinhood Chain.

NOXA had already been promoting Meme coins launched from its platform before Robinhood Chain officially went live on July 1st, but with little effect. It wasn't until July 8th, when Robinhood's CEO posted on X saying, "While I want to build Robinhood Chain into the best payment chain for RWA, it also works great for Memes," that the market cap of CASHCAT, a Meme coin launched from NOXA, skyrocketed. This became the turning point for the NOXA platform.

According to Dune data, starting July 8th, the daily number of new Meme coins on Robinhood Chain saw explosive growth, averaging over 15,000 new coins per day. Since NOXA is the earliest Meme launchpad to support Robinhood Chain and the launchpad for the leading Meme coin CASHCAT, it has firmly held its top position amidst competition from over 10 Meme launchpads. Over 80% of Meme coins on Robinhood Chain are launched from the NOXA platform. (Odaily Note: On July 12th, the NOXA website experienced downtime due to a Cloudflare issue, preventing token creation.)

Daily New Meme Tokens on Robinhood Chain

Meanwhile, NOXA's total active wallets have exceeded 270,000. Although its daily active wallets and daily new tokens trail Pump.fun, NOXA's protocol fees have surpassed Pump.fun for five consecutive days starting July 8th, totaling over $13.44 million. From July 8th to July 12th, it contributed over $11.6 million in revenue. If all protocol revenue goes solely to Amun Phantom, it means he made tens of millions of dollars in just five days.

NOXA Protocol Fees

Rome wasn't built in a day. In its early days, NOXA was just a DEX, offering users Swap services on new chains. In September 2025, NOXA announced on X its plan to launch a token issuance platform following the Pump.fun model. The Launchpad was officially launched in October, with Monad as its first supported public chain, directly replicating Pump.fun's internal/external markets and bonding curve mechanism.

The initial results were not good, but Amun Phantom wasn't discouraged. Subsequently, NOXA added support for other new public chains like Plasma and MegaETH. Amun Phantom strictly adhered to the Degen spirit: if one shot missed, he'd simply move to another spot, never wasting time on internal conflict. It wasn't until Robinhood Chain arrived that Lady Fortune finally smiled upon him.

Now, NOXA's token issuance mechanism is vastly different from Pump.fun. Amun Phantom eliminated the bonding curve. Every token on NOXA now goes directly into a Uniswap v3 pool, operating similarly to Clanker. He also removed the Swap function from the platform, making it a pure token issuance platform.

Cycle Builder or Degen Developer?

Perhaps after reading Amun Phantom's story, many developers will feel a mix of emotions.

On one hand, Amun Phantom is undoubtedly a talented developer. He doesn't just focus on backend development but stays on the front line, understanding the latest market trends and demands. He is a developer, a product manager, and a Degen player. His success is 90% hard work and persistence plus 10% luck. No one knows which new chain will explode, so Amun Phantom simply stopped choosing, opting to develop Meme infrastructure for every new chain as soon as possible.

This quick reaction is not unusual for well-resourced, team-oriented web3 giants like OKX or Binance. But for a small team, or even an individual like Amun Phantom, to persist with the Degen spirit from 2025 until now, ultimately achieving success on Robinhood Chain, this level of execution and conviction is commendable.

But on the other hand, Amun Phantom may not be a crypto builder or entrepreneur worthy of user trust.

Developers "copying" existing applications and adapting them to new blockchains is a well-known path to profit for crypto programmers. Being the first mover is enough to dominate an emerging market and reap substantial rewards (Related reading: 10 Ways Ordinary Programmers Make Money in the Crypto Industry). Amun Phantom is one of them, just sharper and more diligent.

True cycle-crossing builders and entrepreneurs often look down upon or even despise this type of developer. They enjoy the early market rewards without giving back, simply moving on to the next thing. More importantly, they disrupt the startup environment and exacerbate the collective distrust users and investors have towards project teams.

This model also dictates that Amun Phantom won't spend much time "building" on a single public chain ecosystem or polishing his product. Once the hype around Robinhood Chain fades, Amun Phantom might pivot to another new chain and start a new game (Odaily Note: He has shilled many Meme coins on his personal X account).

Therefore, comparing NOXA and Pump.fun at this stage is pointless. Testing whether a project and its founder are truly reliable always depends on their choices when they are at the peak of popularity.

But perhaps Amun Phantom currently has no time to ponder these strategic questions. The NOXA website has been down for over 20 hours. At this critical juncture, every second of downtime allows competitors to eat away at NOXA's market share. Setting aside surpassing Pump.fun, merely maintaining its top position as a launchpad on Robinhood Chain has become a challenge.

Whether he will complete the Degen developer's ultimate comeback or just be a flash in the pan, time is running out for Amun Phantom to deliver his answer.