PLVR Receives Official Feature from Coinbase System Update: Live Entertainment Accelerates its Move Towards On-Chain Infrastructure

PLVR , a data and financial infrastructure platform for the live entertainment industry, announced today that it was officially showcased at the Coinbase System Update event, an official product and strategy launch event hosted by Coinbase.

At the System Update event, Sid Coelho Prabhu, Head of Coinbase Business, presented PLVR as a representative application case of real-world live entertainment. The demonstration highlighted how PLVR integrates with Coinbase Business and Payment Links to simultaneously support both traditional and crypto payment channels, enabling instant global payments with no chargeback risk, no settlement delays, and offering advantages in fee structure compared to traditional credit card-based payment systems.

PLVR is a data and financial infrastructure platform built for the live entertainment industry. The first application built on PLVR is PLVR Ticketing. PLVR Ticketing aims to simplify the ticketing experience for audiences while driving the next billion users into the on-chain world. Through a checkout process that requires no registration and involves four steps to complete payment, users can purchase tickets without creating an account. Each ticket is minted on EVM blockchains such as Base and BNB Chain and delivered directly to a pre-generated Coinbase Wallet, thus achieving verifiable on-chain ownership and helping to reduce the fraud risks common in traditional ticketing systems.

PLVR has been validated in large-scale scenarios, serving numerous leading music festivals across Asia, including NEON Countdown, Thailand's 808 Festival, Indonesia's DWP, and Singapore's Charlotte de Witte 2025. Since its official launch in April 2025, PLVR has supported over 200 live events and completed on-chain onboarding for over 100,000 users. Through a unified payment layer, PLVR enables organizers to accept both crypto and traditional payment methods simultaneously in the same process. Beyond payments and ticketing, PLVR also assists organizers in bringing more stages of the live entertainment lifecycle onto the blockchain.

PLVR has integrated x402 to support the agency payment process, enabling more autonomous payment interactions while maintaining a simple and familiar overall user experience.

PLVR Chief Technology Officer (CTO) Qi Wu stated, "Live entertainment brings together culture, audiences, and commerce in real-time scenarios. PLVR's goal is to build the data and financial infrastructure that can support these scenarios at scale globally, while maintaining a simple and familiar user experience for audiences and organizers. This official showcase by Coinbase is strong validation of this direction."

PLVR's inclusion in Coinbase System Update reflects the industry's overall shift towards on-chain infrastructure that supports real-world business scenarios.

About PLVR

PLVR is a data and financial infrastructure platform for the live entertainment industry, natively built on the Coinbase and Base ecosystem. By combining blockchain and AI technologies, PLVR brings greater transparency to the ticketing process and creates new ways to connect audiences with events and artists.