Breaking down brokerage boundaries: How Ju.com is using blockchain to reshape the global financial order.

On the evening of November 16, 2025, Ju.com hosted a major Twitter Space event themed "Breaking Brokerage Boundaries: JU's Breakthrough in Stock-Currency Integration." This was an in-depth discussion about the future direction of global financial infrastructure. The core leadership team of the JU ecosystem, including CEO Sammi, JuChain CEO Kiri, JuPay CEO Jerry, as well as veteran investor Sky and Web3 OG Crypto's Nan Ge, jointly outlined a grand blueprint for digital finance.

In this nearly one-hour dialogue, the guests systematically explained how Ju.com, through technological innovation, product portfolio, and strategic planning, attempts to solve fundamental problems in the traditional financial system and provide the possibility of leapfrog development for countries lacking financial infrastructure.

Globalization Journey: From Brand Renewal to National-Level Cooperation

Ju.com CEO Sammi opened by revealing a dazzling global itinerary over the past two months. Following their brand upgrade, the Ju.com team has been traveling the world almost weekly. In the Maldives, they gathered with global KOLs to discuss the brand's philosophy; at the TOKEN 2049 Summit in Singapore, Ju.com showcased its ambitions to the international market; and in Hong Kong, the xBrokers launch event officially announced Ju.com's determination to enter the stock trading field.

"We're basically flying every week, and we're also expanding our presence in Europe, participating in a lot of Web3 events," Sammi said. "We hope to continuously globalize Ju.com's presence, allowing more users around the world to become familiar with our brand, values, and philosophy." This intensive globalization effort has laid the foundation for subsequent country-level collaborations.

The fundamental dilemma of the traditional stock market: Why must it be on the blockchain?

JuChain CEO Kiri's presentation was arguably the most technically insightful part of the Space event. He stated bluntly that tokenized stocks are not a technical issue, but rather a matter of value and institutional stability. "If value isn't established and the system doesn't provide a foundation, even the best technology is just a concept," Kiri said.

In Kiri's view, the traditional stock market suffers from structural problems that are difficult to fix. Liquidity has long been monopolized by high-frequency market makers and large institutional investors, leaving ordinary users unable to provide genuine market depth or enjoy the profits from market makers. Worse still, once these institutions withdraw, market liquidity will collapse instantly, showing absolutely no resilience.

The lack of transparency in the price formation mechanism is equally perplexing. Users can only see the final transaction price, but not where the liquidity comes from, how orders are prioritized, or how the matching logic works. The entire market is like a black box, completely unverifiable for most participants.

The layers of intermediaries involved in market access pose a significant obstacle. Investors must navigate through brokerages, clearing houses, and custodians to participate in trading; any problem at any stage can lock users into the system. Cross-market, cross-regional, and cross-currency clearing and settlement typically requires T+1 or even T+2 to complete. This is not due to technical limitations, but rather an inevitable result of friction between different systems.

Kiri summarized, "What these problems have in common is that they are all architectural problems. Within the old financial system, we simply cannot fundamentally fix them." It is based on this understanding that JuChain proposed a complete solution for on-chain stocks.

JuChain's three-tier solution: from value to authenticity to liquidity

The on-chain world offers a new solution to these chronic problems. JuChain's solution consists of three interconnected layers.

The first layer is value reconstruction. On-chain markets can provide a more transparent price mechanism than traditional markets, enabling real-time settlement without T+1 or T+2 delays, and offering open access without layers of intermediaries. Liquidity is no longer monopolized by an oligopoly, but is contributed by protocols, institutions, and users. The incentive structure can achieve automated allocation, eliminating the space for opaque operations. "On-chain stocks are not just adding another shell to stocks, but providing a real, higher-dimensional market structure," Kiri explained.

The second layer is the guarantee of authenticity. This is the part of tokenized stocks that is most easily questioned. Kiri proposed a simple yet powerful criterion: Is it approved by regulators? Where is it held in custody? Can it be settled? Is it a security in the legal sense? If these four questions cannot be answered, no matter how much it looks like a stock, it is not a stock in essence.

JuChain's approach is to make authenticity verifiable at an institutional level. The underlying real-world shares are held in custody by licensed institutions, with a one-to-one correspondence between on-chain shares and the number held in custody, allowing for verification and auditing at any time. The entire structure is incorporated into securities regulations and investment protection systems, ensuring that users hold real, deliverable rights on the chain, which can be exchanged for real shares within compliance regulations. "Only when we break down the barrier between stock tokens and stock exchange can we truly say it's tokenized stock, and not just a token," Kiri emphasized.

The third layer involves building a user and liquidity network. JuChain prioritizes the front-end experience, enabling users to calculate the efficiency and opportunity cost of on-chain transactions within compliance frameworks, rather than relying on educating users. Simultaneously, it restructures liquidity through on-chain architecture, allowing professional market makers, compliant users, institutions, and even the protocol layer to contribute depth. Incentives and risks are enshrined in mechanisms, eliminating opaque operations and transforming the market from one supported by a few institutions into a truly network-based liquidity system.

Kiri summarized JuChain's path in one sentence: "First, create value on the chain that surpasses traditional methods; then, confirm the authenticity of on-chain stocks; and finally, allow the market and users to migrate naturally. Tokens are not the starting point; they are merely an expression. What truly determines the long-term viability of tokenized stocks is the long-term sustainability of intrinsic value, authenticity, and liquidity."

JuPay: The final piece of the puzzle for on-chain payments

If JuChain solved the problem of asset on-chaining, then JuPay aims to solve the problem of value circulation. JuPay CEO Jerry outlined an ambitious vision in his presentation: to build an integrated Web3 payment infrastructure encompassing fiat currency deposits, transfers, offline QR code payments, JuCard, and even payment gateways and cash registers.

Jerry first discussed the fiat currency deposit system. There are many third-party cryptocurrency buying institutions on the market, but most only support international payment methods such as Visa, Mastercard, Apple Pay, and Google Pay. JuPay aims to be more user-friendly, integrating local payment methods from various regions, allowing users to purchase USDT with global fiat currencies such as USD, EUR, and GBP with a single click, completing the entire process within one minute.

Withdrawals are equally important. JuPay's global Payout system supports all regions worldwide and can also achieve minute-level deposits. Even more exciting is the off-chain QR code payment function, which is currently being piloted in several countries and regions globally. Users can complete offline QR code payments through the Ju.com APP or JuPay, using the funds directly for daily consumption without needing to convert their cryptocurrency into cash.

JuCard is another important product, already launched and having accumulated a considerable user base. It supports both physical and virtual cards, and can be used for payments at offline POS terminals worldwide, online merchant payments, and even ATM withdrawals. In the future, JuPay will also launch more new transaction features such as instant spot trading and red packet transfers.

For B2B clients, JuPay has launched the Payment Gateway payment gateway and POS system, specifically designed to serve online merchants, e-commerce platforms, and wallets. Merchants can connect with the API with a single click and immediately gain global payment collection capabilities. All connected merchants will be showcased in JuPay's Discover section, where users can access application services for all aspects of daily life.

Jerry summarized the three core values JuPay brings to users: exchange users can complete offline payments without global cashing, deposits and withdrawals are extremely convenient, and all daily life functions can be completed within one app. "What we want to do is a one-stop payment system, similar to a global Alipay," Jerry said.

Digital financial sovereignty: not deregulation, but making regulation visible.

When asked how to help developing countries establish digital financial sovereignty, Sammi's answer revealed the most disruptive part of Ju.com's strategy.

"Digital financial sovereignty isn't about deregulation, but about giving regulators tangible, visible tools," Sammi stated bluntly. This view challenges many people's preconceived notions about blockchain. In Sammi's view, Ju.com is doing something very pragmatic: making the flow of funds transparent and auditable. A country that can't even see the scale of its own cross-border flows and clearing cannot possibly possess true sovereignty. On-chain ledgers give regulators real-time oversight capabilities for the first time.

Secondly, Ju.com provides infrastructure rather than control. Local clearing and fiat currency channels can be handled by local institutions, allowing countries to utilize advanced technology without being held hostage by external giants. This approach is drastically different from the expansion models of traditional technology companies.

The third key point is linking people and business activities through token incentives. Sammi believes that for a country to develop, even the smallest contributors must receive economic rewards. Whether it's trading, consumption, or community participation, the significance of tokens is not speculation, but rather on-chain marking and incentives for contributors' actions.

Sammi made it clear that Ju.com's goal is not to replace traditional finance, but to help countries without the necessary infrastructure skip the traditional financial stage and directly enter the next generation of systems. "Because we see that their attempts to take the traditional financial step are no longer feasible, and they've been stuck there, so we hope to provide this kind of upgrade."

When asked about the minimum viable version at the national level, Sammi provided a specific answer: payments, deposits, and clearing. Once these three elements are connected and operational, the nation will have its own digital financial backbone. Even more surprising is the speed of implementation; Sammi stated that it could be achieved in as little as two months. The user experience will be as simple as Alipay, allowing merchants to seamlessly settle accounts and participate in incentive mechanisms, gradually forming a closed loop among users, merchants, and liquidity providers.

Ju Wallet: NetEase Yanxuan in the Web3 World

Crypto Nan is a veteran who entered the crypto world in 2013, having mined Bitcoin, Ethereum, and Filecoin. With his dual identity as a traditional stock market investor and a long-time cryptocurrency user, he has a unique perspective on the Ju.com ecosystem.

Nan first discussed the appeal of xBrokers' business. As a stock investor who frequently opens accounts with traditional brokerages, he knows how cumbersome it is to buy Hong Kong and US stocks. However, on Ju.com, he discovered that he could directly convert USDT into fiat currencies in various regions to purchase stocks. Even more attractive is that staking stocks earns an equivalent amount of $X computing power, perfectly combining traditional stock investment with crypto incentive mechanisms. "This is one of the most appealing aspects of the entire crypto space for me," Nan said.

But Nan Ge's main focus was on Ju Wallet. He used a particularly vivid analogy: today's wallets are more like Taobao, offering everything, making it difficult to distinguish between genuine and fake. Users are surrounded daily by all sorts of worthless coins, Ponzi schemes, dark pools, and contracts. Ju Wallet aims to be the NetEase Yanxuan of Web3—cleaner, safer, and more reliable.

"Ju Wallet's positioning is very clear: it's not about letting users buy more, but about letting them buy more safely and with more understanding," Nan said. Ju Wallet aims to filter out 90% of what's unsuitable for users, showing them only truly investable assets.

Nan Ge specifically emphasized the issue of mnemonic phrases. "The biggest hurdle in Web3 isn't the blockchain, the cryptocurrency, or the learning curve; the real biggest fear is the mnemonic phrase." Many users are afraid of losing it, afraid of clicking the wrong button, afraid of losing their assets. This is especially true for novice users transitioning from Web2; it's the biggest psychological barrier.

Ju Wallet solves this problem through MPC technology. There are no mnemonic phrases, no exposed private keys, and you won't lose your assets even if you lose your phone. It's as simple to use as Alipay and as user-friendly as TikTok. Nan Ge believes this is the true entry credential for ordinary Web3 users.

A unified asset dashboard is another important feature. Many people's first experience with blockchain is buying coins but not being able to find them in their wallets, or not knowing why the price isn't displayed. Ju Wallet automatically discovers all of a user's on-chain assets, identifies MEME and new coins in real time, automatically calculates profit and loss PNL, and provides a single-dollar asset overview. "It shows users not just a bunch of addresses, but what they really care about: whether I've made a profit or a loss, and how much money I have left."

Filtering junk assets is Ju Wallet's core differentiator. Many wallets have functionality but lack vitality; users need activities, rewards, and value accumulation. Ju Wallet offers three core functions: a task system that allows users to participate in airdrops with one click, automatically record costs, and redeem rewards with points; a community forum that provides trading signals, opinions, and strategy sharing, with PNL certification ensuring genuine and referable social value; and a trading and rebate system that aggregates Swap liquidity and establishes a copy trading rebate system, ensuring clear value returns for every user action.

Nan concluded by summarizing Ju Wallet's vision: "To enable everyone to participate safely in global finance, to empower users to enter the market boldly, to ensure users understand what they are doing, to empower users to control their assets, and to make on-chain finance the infrastructure for everyone." He emphasized that Ju Wallet doesn't aspire to be the largest Web3 wallet, but rather the most trusted one. "Because trust is the scarcest, most important, and most valued foundation in all financial systems."

Reshaping the global financial order: Ju.com's ultimate vision

In his closing remarks, seasoned investor Sky elaborated on Ju.com's globalization strategy and long-term vision from a macro-strategic perspective. His speech brought the entire Space event to a climax.

"Ju.com isn't just making a single product; it's building a whole suite of technological infrastructure that's reshaping global finance," Sky stated bluntly. Whether it's JuChain enabling real-time asset settlement on-chain, JuPay breaking down global payment barriers, or the public blockchain matrix facilitating successful national-level clearing on-chain, all these initiatives point to the same thing: the next generation of financial landscape will no longer be determined by a few centralized powers, but rather jointly built by users, developers, and nations.

Sky points out that he has observed a profound change over the past year: more and more countries are looking to build their own financial systems and develop in the field of digital finance, rather than continuing to rely on the dollar system. This is precisely where Ju.com's opportunity lies.

Over the next few years, Ju.com's goals are very clear. First, to establish a closed loop encompassing trading, payments, clearing, and incentives, thereby achieving compliance and stability on the public blockchain. On JuChain, stock, bond, and cryptocurrency-backed securities will be integrated with user identity compliance products, creating a complete closed loop for trading, settlement, incentives, and consumption, allowing users to generate value flow within the ecosystem. Sky emphasized that Ju.com has always championed "value returning to the user," and will realize this philosophy through its stock, bond, and cryptocurrency-backed securities business system.

Secondly, Ju.com aims to become the infrastructure for the global RWA Web3 blockchain. Sky stated that the path is clear: to bring stocks, bonds, real estate, commodities, and futures all onto the blockchain, without restricting anyone or any country. Global users can participate in global markets through Ju.com's transparent infrastructure, and all users can trade on the blockchain and achieve interoperability with traditional finance.

The third goal is the most ambitious: to become a provider of national-level digital financial infrastructure. Sky said that Ju.com is not just a crypto exchange, nor is it just a payment platform; it is involved in the issuance and clearing of sovereign stablecoins, the tokenization of national-level RWA, regional blockchain clearing systems, digital regulatory and inclusive financial frameworks, and on-chain integration of the real economy and capital markets.

"When a country is willing to entrust us with the digitization of its fundamental economic assets, such as gold, natural gas, and cotton, it's not just a business opportunity; it's the starting point for reshaping the international financial order," Sky said. He revealed that Ju.com has already completed numerous matrix and infrastructure projects with several third-world countries and some less developed nations. In the next round, we will see infrastructure collaborations based on national strategies.

Sky summarized Ju.com's core mission with three "breakthroughs": breaking down liquidity barriers to make stocks more liquid; breaking down payment boundaries to make payments truly global and without any borders; and breaking down the barriers between traditional finance and crypto finance to allow the two to completely merge. The ultimate goal is to enable global users to focus on a single platform, completing all transactions, clearing, and payments in one stop, allowing countries without financial infrastructure to participate in the next round of global economic growth.

"To put it simply, what is Ju.com doing? Ju.com is building the underlying links that are reshaping the global financial order, and Ju.com will definitely accomplish this historical mission," Sky summarized. "We are not trying to replace anyone in this industry, but rather to open a new gateway. The future financial order will certainly be redefined, and our role is to be one of the earliest and most steadfast builders in this transformation."

From Product to Ecosystem: A Quiet Revolution

This 52-minute Space showcased much more than just a company product launch. From JuChain's on-chain stock authenticity guarantee to JuPay's global payment network, from JuWallet's barrier-free user experience to national-level digital financial infrastructure, Ju.com is building a complete, multi-layered digital financial ecosystem.

More importantly, Ju.com's strategy goes beyond serving crypto-native users. When Sammi talks about helping a country build a digital financial backbone in just two months, and when Sky talks about infrastructure collaborations with multiple countries, we see a completely new approach to "infrastructure going global": not exporting control, but exporting capabilities; not replacing traditional finance, but providing leapfrog development possibilities for regions lacking infrastructure.

This approach challenges many people's preconceived notions about blockchain. Digital financial sovereignty is not about deregulation, but about making regulation visible; tokens are not tools for speculation, but incentive mechanisms; on-chain stocks are not just concepts, but real, tangible rights. From technological innovation to business models, from user experience to national-level cooperation, Ju.com is transforming "crypto-equity integration" from a concept into a tangible, implementable, and world-changing reality.

As Sky stated, the future financial order will inevitably be redefined, and Ju.com aims to be one of the earliest and most steadfast builders in this transformation. Judging from the information revealed in this Space event, this revolution may have already quietly begun.