When the fulcrum becomes a lever, football can leverage more than just the crypto world.

On September 26, 2025, LBank officially announced its appointment as a regional sponsor of the Argentine national team, a partnership spanning the 2026 FIFA World Cup. This partnership not only marks LBank as the first crypto exchange to appear on the jerseys of a top national team, but also marks another key step forward in the platform's global brand strategy. As an infrastructure builder for the Web 3 world, LBank understands that connecting with users shouldn't be limited to asset matching and product iteration; it should also focus on resonating with users through language and scenarios.

To celebrate this historic partnership, LBank is launching an enhanced bonus promotion, titled " $100M Bonus Pro ." Open to all users, this promotion offers a total prize pool of $100 million. Participating users can receive a $100 enhanced bonus, or transfer funds to their futures account to receive a 100% bonus, with no upper limit on individual recipients. The enhanced bonus can be used directly for futures trading, helping users explore a wider range of product lines with lower trial-and-error costs.

This campaign not only extends the platform's sponsorship of the Argentine national team but also demonstrates a highly effective strategy for stimulating new user growth and improving existing user retention through tangible value creation. During a period of rising sentiment and market cycles, the "$100M Bonus Pro" bridges the gap between LBank's narrative and product logic, solidifying the platform's strategic execution of "daring to innovate and delivering."

Use the points mechanism to build a closed transaction loop

To better capture growth momentum and build a more engaging user base, LBank's newly launched "Points Incentive System" incorporates a two-tiered rewards design: base points and limited-time bonuses. Points are accumulated based on four core actions: depositing and maintaining a balance, trading spot, margin, or futures, completing KYC for the first time, and inviting friends. The system calculates asset balance and trading volume based on daily snapshots, assigning points in five progressively increasing tiers. This is then doubled over a 90-day, three-stage process, breaking the earnings cycle into a closed loop of asset accumulation, accelerated trading, and amplified. Compared to the previous "one-time investment wins" incentive model, the new mechanism emphasizes broad participation and consistent contributions: small users simply hold positions to earn points daily, while large users can linearly amplify their points based on trading volume and invitation coefficients. The introduction of the points system has not only increased the platform's daily active users (DAU) but also laid the foundation for the underlying "Proof of Contribution" logic for the upcoming community governance plan.

While continuously optimizing its asset diversity and trading mechanisms, LBank is also exploring deeper integration with traditional finance on a product level. The platform officially announced a strategic partnership with xStocks, launching the "XSTOCKS Zone," supporting 24/7 trading of tokenized US stocks. This marks a key step for LBank in the RWA market. The first assets listed include MicroStrategy ( $MSTRX ) and Circle ( $CRCLX ). This design allows retail users to trade anytime without waiting, while also addressing issues such as minimum investment thresholds and long settlement cycles. LBank, through its matching engine and liquidity router, provides near-zero-slippage market depth for these assets, significantly lowering the barrier to entry for US stock investment. This "crypto skin, financial backbone" structure not only enriches users' portfolio investment strategies but also signals the evolution of crypto trading platforms from asset matching venues to a new type of capital market infrastructure.

New social ties connect the "inside and outside" worlds

At the same time, LBank is continuously expanding its brand reach through lightweight content initiatives, further exploring the boundaries of community culture. The "Labubu EyesOnMe" campaign, launched in mid-July, is a prime example. Combining elements of art, secondary creation, and community engagement, this campaign invites users worldwide to create creative collages using Labubu "eye stickers"—whether they're putting eyes on refrigerators, dogs, or coffee cups. By uploading their creative creations to social media and using specific hashtags, users stand a chance to win a limited-edition physical Labubu figurine, available only at LBank.

During the campaign, LBank continued to ignite the community with a series of creative activities this summer, from the Labubu wallpaper challenge to a 1,000-piece limited-edition figurine airdrop mini-game to an exclusive Ethereum 10th Anniversary trading giveaway. Participation continued to soar, with a large number of users spontaneously generating content and disseminating it across various platforms, ultimately creating a widespread and emotionally charged brand diffusion platform. To date, this campaign has garnered over 100M impressions. Compared to traditional airdrops or social tasks, this visually appealing and minimally invasive community activity better aligns with the current trend of "light expression, strong reach" in content dissemination, further demonstrating LBank's flexibility and creativity in community operations. Importantly, this light innovation in the experience layer remains within the context of Web 3. Instead, through low-cost trial and error, it continues to enrich the platform's cultural assets.

Coin listing strategy drives liquidity flywheel

According to LBank's official Q2 report, LBank's average daily spot trading volume reached $4.98 billion, a 24.5% month-over-month increase. On August 4th, with a 24-hour trading volume of $5.2 billion and open interest of $20.2 billion, LBank ranked among the top 4 globally. This achievement is driven by the platform's steady progress in its "supply-first" strategy. While most exchanges tightened their asset listing schedules due to market volatility, LBank launched nearly one-third of its assets globally for the first time in the same quarter. This greater asset diversity empowers the platform to capture and rotate hot topics, driving simultaneous increases in liquidity, buzz, and user activity. For retail investors, this combination of "asset depth + liquidity depth" means they can complete the entire process from early investment to profit realization on a single platform, avoiding the slippage, fees, and operational risks associated with arbitrage trading across multiple platforms.

What truly amplifies the platform's differentiated advantages is the "attention economy flywheel" centered around 100x coins. LBank, with its high-frequency coin listing strategy and innovative compensation mechanism, established itself early on in the community as the "home of 100x coins." High-quality assets have performed as follows: LAUNCHCOIN 151x, RFC 108x, DUPE 134x, USELESS 75x, SHELL 69x, and others. LBank continuously explores high-potential assets to generate initial traffic, leverages deep liquidity to foster price elasticity, and ultimately, the excess returns of top assets feed back into the platform's reputation and user engagement, forming a closed growth loop.

In this highly volatile environment, risk management mechanisms are crucial. The LBANK EDGE zone, launched in June 2024, serves as a customized "risk buffer" for early-stage assets. This zone integrates on-chain behavioral data and AI-powered signal screening to conduct a multi-dimensional assessment of listed projects. It then matches them with institutional-level market making depth to ensure that initial trading avoids price gaps. Furthermore, to protect user rights, the LBANK EDGE zone incorporates a "100% trading compensation" mechanism, offering users a subsidy of up to 100 USDT for losses incurred during the initial launch period. Furthermore, LBank has established a $5 million ecosystem fund to support the development of high-quality early-stage projects. As of September 2025, the average return of the first batch of projects in the LBANK EDGE zone reached 1,618%, with the highest recorded return reaching 20,676%, becoming a classic example of "small investment for big gains" within the community. On the one hand, such mechanisms help platforms increase the attractiveness of their assets. On the other hand, they also provide retail investors with an additional layer of underlying protection when participating in early-stage assets, making the "hundred-fold expectation" no longer just a desperate gamble, but a rational choice with controllable risks.

"Dual certification" of reputation and credibility

LBank's brand reputation is also reflected in the continued recognition of third-party industry players. Since June 2025, LBank has received exposure and recognition from major platforms including Coingecko, CoinGape, and Bitcoin.com. CoinGecko data shows that LBank consistently leads in the proportion of 100x-bagger assets, market share, and growth rate, earning the titles of "Globally First in 100x Coin Percentage," "Globally First in New Asset Growth," and "First in CEX Market Share for Meme Assets," respectively. CoinGape ranked LBank in the top three of its "Top 11 Low-Fee Exchanges 2025," citing its 0.10% Maker/Taker fee rate in a high-volume trading environment as one of the most budget-friendly platforms for budget-conscious users. Bitcoin.com also ranked LBank in the top three of its "Best Bitcoin Exchanges of 2025" list, citing its unique balance of zero security incidents and a rich asset offering. At a time when the market is oversupplied with choices and user awareness is extremely diluted, this type of verifiable, citation-able, and evaluable external evaluation has become an important basis for institutional funds to judge the quality of a platform.

LBank's brand building extends beyond online data and chart rankings. In 2025, LBank organized numerous offline industry events in Dubai, Hong Kong, Singapore, Tokyo, and other locations, including the Code Meets Law legal compliance roundtable, the 1001 Crypto Nights entertainment crossover carnival, and the AI & Web 3 Innovation Forum. Through multi-scenario interactions, LBank transformed the technological value of blockchain into a tangible user experience. From token issuance to legal dialogues, from meme culture to capital forums, LBank consistently leverages a dual-pronged "content + events" strategy to cultivate a more inclusive and open Web 3 brand image. This collaboration with the Argentine national team also unfolds within this strategic context. Throughout the World Cup cycle, LBank plans to gradually launch related merchandise, fan engagement activities, guessing games, and public welfare initiatives, further connecting sports and crypto users.

Looking forward to LBank’s 10th anniversary

Over the past year, LBank has accelerated its efforts in asset launches, product innovation, community development, and brand building. From pioneering tokenized US stock trading and launching a sustainable points system, to establishing a Web 3 culture model through the Labubu campaign, to continuously receiving multiple authoritative endorsements and becoming a top-5 global spot exchange, the platform has demonstrated strong strategic execution and growth momentum. However, for LBank, these achievements are not the endgame; rather, they represent a journey to transcend the traditional exchange framework and reshape its role in Web 3.

Unlike the industry's homogenous competition, LBank is exploring a broader value proposition beyond the exchange space through intensive cultural penetration, cross-sport partnerships, and a strengthening of its "100x asset narrative." As its tenth anniversary approaches, the platform will further focus on core issues such as on-chain governance, user ownership structure, and ecosystem openness, driving its transformation from a "trading platform" to a "core node in crypto infrastructure."

LBank is foreseeably building a more structural, long-term narrative: connecting the on-chain and real-world, integrating highly volatile assets with robust mechanisms, and inspiring community creation and user co-construction. At a critical juncture when the industry is undergoing differentiation and restructuring, LBank offers a compelling path forward.

From incubating assets with 100-fold potential, spearheading the implementation of RWA scenarios, to becoming a regional sponsor of the Argentinian national team, LBank is leveraging its tenth anniversary to complete its transformation from a global trading platform to the core of a diversified Web 3 ecosystem. Having weathered cyclical fluctuations and industry reshuffles, this platform, founded in 2015, has not only maintained its "zero security incident" risk management bottom line but has also carved a crucial niche in the Web 3 narrative through its continuously evolving product system, brand strategy, and community energy.

The tenth anniversary is not just a stage-by-stage celebration, but also the starting point for a systematic restart.