On July 21, 2025, digital asset trading platform BitMart announced the official launch of its new Chinese brand name 币市 and released a new brand mascot. This milestone upgrade demonstrates BitMarts long-term commitment to the Chinese market and its determination to deepen localized services and promote the healthy development of the industry.
Since its establishment in 2017, BitMart has served more than 10 million users in nearly 200 countries and regions around the world. The platform has launched more than 1,700 spot trading pairs and more than 400 perpetual contracts. With its efficient technical architecture, strict risk control system and continuous innovation, it has won the trust of global users and the industry.
In the face of the booming digital economy, BitMart has always adhered to the concept of user first and continuously optimized its products and services. This brand upgrade and the use of the Chinese name BiShi is not only a key step in BitMarts globalization strategy, but also carries the core mission of making digital asset transactions simpler and more reliable. In the future, BiShi will provide Chinese users with diversified asset transactions, financial services, ecological benefits and growth empowerment experiences with a new image, and is committed to becoming the preferred platform for digital asset transactions.
BitMart Global CEO Nenter said: The launch of the Chinese brand BiShi is an important step for us to listen to Chinese users and deepen local services. We look forward to accompanying our users into the new era of digital assets with a clearer, easier to understand and more friendly brand image, and continue to empower the industry development with professionalism and innovation.
To support the brand upgrade, BitMart will launch a series of exclusive activities and services for Chinese users in the near future, continue to increase investment in the Asia-Pacific region, provide a better localized experience, and convey the new concept of BitMart, the first stop for digital asset trading to the majority of users.
Looking to the future, BitMart will continue to expand the boundaries of cooperation and work with global partners to jointly promote the healthy prosperity and innovative progress of the digital asset industry.