On May 20, 2025, Binance, the worlds leading blockchain ecosystem and cryptocurrency trading platform , announced that its one-stop Web3 wallet, Binance Wallet, had a daily transaction volume of over US$5 billion, accounting for 95.3% of the market share among the 12 mainstream wallets tracked by Dune Analytics, setting a new milestone.
Data source: Dune Analytics (data provided by lz_web3 )
Growth driver: Early access provided by Binance Alpha
The key driver of this surge in trading volume comes from Binance Alpha, an early-stage project discovery platform integrated into the Binance Wallet and Binance exchange. Through the Alpha platform, users can get in touch with potential Web3 projects before the projects are widely launched, and participate in exclusive TGE and airdrop activities to enjoy significant profit potential.
Pre-launch project discovery and token acquisition: Although there is no guarantee that a project will eventually be launched, since its launch in December 2024, Binance Alpha has recommended 18 tokens that were subsequently listed on the Binance spot trading platform, accounting for 43% of the total number of newly listed tokens in the same period, gradually demonstrating its value as a project discovery platform.
Binance Wallet Exclusive TGE: Many projects choose to hold TGE exclusively on Binance Alpha because of the strong liquidity and user participation provided by the platform. Since 2025, the Alpha platform has launched 15 TGEs, and participating users purchased tokens at a discount far below the market price, with an average purchase price of only 1/8 of the closing price on the first day of listing.
Alpha platform airdrop rewards: Binance Alpha also incentivizes active users through continuous airdrops. Since May 2025, Alpha has distributed 8 rounds of token airdrops to users. Based on the closing price on the first day of listing, each person received a reward worth approximately US$1,076.
Focus on innovation in user experience: Winson Liu, global head of Binance Wallet, said: “The rise of Binance Wallet not only represents the growth of transaction volume, but also reflects the change in the way users interact in the Web3 era. With Binance Alpha now available on Binance Wallet and Exchange, we are redefining how users can discover early projects and earn real rewards, setting a new standard for user engagement in Web3.”
Alpha Points Mechanism: Promoting Fair Access and Incentives
As the demand for Alpha platform TGE continues to grow, Binance has introduced a new points mechanism - Binance Alpha Points, to ensure a fairer participation and reward real user participation. The system calculates points in Binance wallets and trading platforms based on users Alpha token purchase records, trading volume, and asset holdings.
Alpha points are calculated on a rolling basis every 15 days and serve as the qualification threshold for participating in TGE and airdrop activities. Starting from May 2025, Binance upgraded the mechanism and introduced a points consumption mechanism. When users confirm their participation in TGE, Alpha points will be consumed, turning them from passive scores into active credentials.
“As demand for early access, exclusive TGEs, and airdrops continues to grow, Alpha Points ensures fair and transparent participation,” said Winson Liu. “We reward real participants and provide them with a fairer path to high-demand projects while helping the Alpha platform expand and attract more high-quality Web3 projects.”
Once the Alpha points mechanism was launched, it produced significant results. On April 25, 2025, the day of its launch, the number of active trading users on Binance Wallet jumped from 44,967 to 71,228, an increase of more than 58%. According to Dune data, this is the highest among all mainstream cryptocurrency wallets; the trading volume on the same day also jumped from US$48.46 million to US$118 million, an increase of more than two times, fully demonstrating the strong enthusiasm of users to participate and laying a solid foundation for the subsequent expansion of the Alpha ecosystem.
Binance will continue to expand the Alpha ecosystem, work with top Web3 projects, optimize incentive mechanisms, increase user participation and increase participant rewards. In the future, Binance Alpha activities, Binance feature upgrades and community-driven programs will continue to provide users with richer access rights, more generous rewards and more practical functions.
*As of now, about 10% of the projects recommended by the Alpha platform have been listed on the Binance exchange.
For complete rules, please visit the Binance Alpha Points FAQ .
