DoubleUp is a blockchain-based on-chain interactive entertainment platform deployed on the Sui network, aiming to integrate on-chain interactive experience with decentralized finance (DeFi) elements. The platform combines real-time gameplay mechanisms with on-chain transparency, and is committed to establishing a new digital entertainment model in the Web3 field. DoubleUp proposed the concept of the GambleFi model, positioning itself at the intersection of games and decentralized finance, and expanding the boundaries of user experience by creating an economic system that can be actively participated in or passively benefited.
DoubleUp was founded by HealthyDegen, a former Mysten Labs developer and senior Web3 builder. The platforms mission is clear: to bring the excitement and fun of real entertainment scenes to the on-chain space, and to provide users with rewards that are not limited to participating in interactions, but also include participating in the construction of the platform ecosystem. From day one, DoubleUp has taken community co-building, creative gameplay, and crypto asset practicality as its core development direction.
DoubleUp is a decentralized on-chain entertainment platform that covers a variety of gameplay, from classic coin tossing, digital turntable, combination lottery to high-reward lottery pools and million-level reward plans, covering different user preferences. What really makes DoubleUp different is that it deeply integrates the entertainment mechanism with the platform incentive system, and gamifies the entire user participation path through the on-chain mechanism.
As a community-driven platform, DoubleUp has designed a variety of incentive mechanisms to encourage users to participate extensively in on-chain activities, including lucky draw challenges, referral programs, leaderboard rewards, etc., to enhance user interaction stickiness. The platform has specially launched DoubleUp Citizen NFT, and holders can enjoy exclusive rights. On May 10, 2025, the platform issued more than $100,000 worth of free interactive props to Citizen NFT holders as community feedback. At the same time, with the release of $UP tokens, the platform launched a monthly $100,000 challenge plan to encourage users to hold coins, participate, and pledge.
The platforms DeFi component Unihouse introduces an innovative mechanism that links on-chain participation with earnings. Unlike traditional staking protocols, Unihouse supports users to deposit designated tokens and obtain corresponding earnings based on the platforms overall interactive activity and parameter performance. This model establishes a virtuous cycle between active users and earnings participants, while giving new value-added capabilities to assets that originally did not have native staking functions.
What really attracted attention to DoubleUp was the “unwarned launch” of its $UP token.
On May 11, 2025, DoubleUp officially launched $UP tokens without any pre-publicity, with an initial full circulation valuation of $40 million. No announcements, no pre-sales, only real participation and community support. Within the first day of the launch, $UPs market attention and trading volume increased rapidly. As of now, the token valuation has risen to $53 million. Early supporters have received considerable returns, and the platform has entered a new stage of development.
$UP tokens play multiple roles in the platform ecosystem, including exchanging interactive items, issuing rewards, and improving the efficiency of revenue distribution in Unihouse. Holding $UP can unlock the core functions of the platform and participation qualifications.
DoubleUp has completed a $4 million seed round of financing, with a valuation of $40 million. This round of financing was led by Karatage, and investors include Mysten Labs, Selini Capital, EBlock Capital, Comma 3 Ventures, Alpha DAO and Auros. These institutions have rich experience in blockchain and venture capital. The funds raised will be used for infrastructure construction, game product expansion and global development layout.
In the future, DoubleUp will launch more on-chain interactive content, including sports betting games, strategic challenge activities and limited-time prize pool mechanisms, to cover a wider user group, including active participants, strategy enthusiasts and long-term coin holders.
The platform currently does not have a mandatory real-name authentication (KYC) process, and users can freely enter the platform to participate in interactions and enjoy the reward mechanism. With continuous product expansion and ecological construction, DoubleUp is committed to becoming a benchmark in the GambleFi track and promoting the deep integration of decentralized finance and on-chain interactive entertainment.
About DoubleUp
DoubleUp is a future-oriented on-chain interactive entertainment platform that redefines the way users interact with crypto assets. The platform was created by an experienced technical team and always adheres to one belief: the crypto experience should be exciting, rewarding, and driven by community co-construction.
