Disclaimer: The contents of this report reflect the opinions of the respective authors and are for informational purposes only and do not constitute a recommendation to buy or sell tokens or use the protocol. Nothing in this report constitutes investment advice and should not be construed as such.

Key Takeaways

• After the cryptocurrency market heated up in 2024, new investors entering the Korean cryptocurrency market accounted for about 33%. Among them, investors who invested for less than half a year were mainly affected by the news of Trump's election, while investors who invested for half a year to a year were mainly attracted by the approval of the Bitcoin spot ETF.

• The market is full of expectations that the US government may list Bitcoin as a strategic asset and that the Trump administration may introduce crypto-friendly policies. In 2025, Bitcoin is seen as the most anticipated crypto asset.

• Although Korean investors are not familiar with decentralized exchanges, the proportion of meme coins invested has exceeded half. This is largely due to the active listing of such coins by centralized exchanges. As of February 2025, Bithumb has listed 16 meme coins, including $DOGE, $TRUMP, $PENGU, etc., which is more active than Upbit's 6.

• About 75% of crypto asset investors in South Korea are optimistic about the price of Bitcoin in 2025, and generally expect it to exceed 150 million won (about 102,000 US dollars).