Can T2T2, a new project on the SocialFi track, take over from Friend.tech and lead the new wave?

Original author: Martin Talk

The emergence of Friend.tech has set off a new wave of craze in the SocialFi field.With Key-based equity, the social fission mechanism of the bonding curve and the FOMO effect,Friend.tech has attracted a lot of attention in a short period of time, with the protocol generating more than 130,000 transactions on the day it went live.After Friend.tech achieved outstanding results, SocialFi applications such as Words.art, Stars Arena, Post.tech, etc. have emerged one after another, including the upcomingNew projects launched in the new issue of Bitget LaunchPadT2T2 。

T2T2 is significantly different from the SocialFi apps mentioned above and shows strong growth potential. Today, we’re going to dive into this project.

1. Functional level

Like Friend.tech, T2T2 uses a bonding curve model. This is the key to Friend.tech attracting users on a large scale. However, its functional focus is relatively single, and there is not much design to further establish new extended scenarios. This also allows attention to be transformed into only a small range. There are certain bottlenecks in terms of value and upper limit of development.

And T2T2 is based on Friend.tech’s trading Keys mode.The newly introduced chat room provides users with richer online social opportunities.By connecting to Twitter,Users can obtain information on the New Posts list in real time, further enhancing the social experience.

Secondly, T2T2 is building aA fan economic system with universal participation,It encourages users to treat Key as a new social relationship asset by trading Keys in friends’ rooms, create new social relationships, and achieve a close combination of social relationships and economic value. The Learn to Earn gameplay launched by T2T2 allows users to learn specific knowledge and obtain $T-Point points; and the Task to Earn gameplay enables T2T2 to have the application prospects of the Web3 task platform. After the Web3 project team releases a specific task, users who complete the task can receive a variety of rewards including $T-Point points, tokens, NFT, TAT, and whitelist privileges.

2. Social attributes

In-depth research will reveal that the key factors in achieving user retention for SocialFi products such as Friend.tech are the revenue expectations brought by the bonding curve and the influence of KOLs themselves. However, when the value of the Key in the room continues to rise, the cost for new users to enter the room will become extremely high, and early users are more inclined to cash out and leave. In the long run, this model is prone to falling into a death spiral. Therefore, this simple bond is difficult for the application to establish a long-term sticky relationship with the user.

In contrast, T2T2 is positioned more towards socialization, that is, it becomes a tool for establishing social connections with friends, family, relatives and other groups.Users can use the Web2 social graph to create small-scale rooms linked by family, hobbies, etc. for specific range of social communication.(Similar to the chat group on WeChat). In the future, a large number of scattered small-scale rooms may emerge in T2T2. The cost for other users to join them is relatively low, and holders are more inclined to hold Keys for a long time due to more concrete social relationships. This allows users to return to the fun of socializing, and speculation will no longer be the main purpose of users joining the room.

3. Fission effect

Another unique feature of T2T2 is that it not only takes into account the SocialFi fission effect based on the bonding curve, but also introduces new gameplay such as Task to Earn and Learn to Earn to make itEcology is more diverse.This makes it possible to combine Web3 marketing with the new SocialFi model and promote the conversion of private domain traffic into public domain traffic. This can not only improve user stickiness and retention rate, but as a new marketing tool for Web3 projects, T2T2 can not only help Web3 projects further bind with users, but also capture users of Web3 projects through long-term cooperation with Web3 projects.

Conclusion

SocialFi has always been considered one of the popular directions in the encryption industry and is also regarded as an important driving force in starting the next round of bull market.

With the SocialFi boom triggered by Friend.tech, more and more projects are emerging to bring users richer features and a smoother social experience. Among these projects,T2T2 stands out because it integrates multiple fields and tracks to build an ecosystem with stronger social attributes.Because of this, Bitget chose T2T2 as theNew issue of LaunchPad.

As the call for a bull market becomes stronger and stronger, SocialFi will undoubtedly become one of the hottest trends. We are also looking forward to the next development and performance of T2T2.