Cristiano Ronaldo, Messi, Ligue 1 enter Web3, is the World Cup expected to sweep away the haze of encryption?
For all investors and practitioners in the encryption market, 2022 will be recorded in history. In this year, we have witnessed history several times, and a large number of investors have become victims of the ruthless wheel of history. .
In the first half of 2022, the algorithmic stablecoin giant Luna suffered a thunderstorm. Not only did Luna's market value of 100 billion yuan disappear overnight, but it also triggered a series of subsequent chain reactions in the market.
Subsequently, 3AC, Luna’s investor, went bankrupt-Voyager, which lent money to 3AC, declared bankruptcy-Alameda, which acquired Voyager, fell into a liquidity crisis-FTX, which lent money to Alameda, fell into a liquidity crisis......
When the first domino fell, even FTX, the world's second largest cryptocurrency exchange, was unable to recover, and could only end up in bankruptcy and reorganization in the end.
The worst thing is that the FTX thunderstorm not only accelerated the arrival of the encryption winter, but also caused a large number of investors in the circle to go bankrupt. The market value of the encryption market also shrank severely, and the outflow of funds was obvious.
However, after the shadow of the bear market brought by FTX has gradually dissipated, will the crypto market start to show signs of recovery due to the recent World Cup heat?
Recently, top football star Cristiano Ronaldo (C Ronaldo) publicly announced his intention to enter the NFT market through his personal Twitter account, and left a message saying: "My relationship with fans is very important to me. Through NFT This unprecedented experience will increase our connection, because I know fans will love these NFT collectibles as much as I do."
Immediately after the news was released, it aroused the attention of the encryption market, and also revived the NFT market that had been silent for a long time. At the same time, according to US CNBC reports, another football superstar, Lionel Messi, will also join the French NFT trading card game Sorare as an investor and brand ambassador.
Since then, the two active football superstars have joined the Web3 track through different forms.
But the matter is far from over here. It is reported that Ligue 1, one of the five major international football leagues, has also recently joined the Web3 track.
The news was soon confirmed. On November 16, Toulouse Club, a well-known Ligue 1 team, issued a statement through its official Twitter: It has reached a strategic cooperation with FFC, the Web3 football metaverse ecological project, and will cooperate with FFC jointly builds the Web3 Football Metaverse world.
first level title
The huge value of alliance fans Token
I believe everyone can find that as the start of the World Cup is approaching, related topics are becoming more and more popular around the world, and fan tokens are becoming the mainstream way to monetize the fan economy.
The emergence of Fan Token has built a bridge between the football industry and the encrypted market. It not only allows more football fans to join the encrypted world, but also makes the connection between clubs and fans closer.
But we have to admit that from a long-term perspective, most of the existing fan tokens do not have long-term value, and they are far from realizing the true power of the combination of football + cryptocurrency.
Because most of the existing fan tokens on the market are initiated in the name of a single club, the scope of radiation is limited to the fans of the club, and it is impossible to completely bring the trend of football culture into the Web3 world.
At present, the mainstream football concept fan tokens on the market mainly include: CHZ, BFT (Brazilian national team token), ARG (Argentine national team token), FFC (Ligue 1 token), etc. Each currency has its advantages.
Among them, the CHZ platform is mainly engaged in the ecology of fan tokens, while the Brazilian national team and the Argentine national team have strong fan groups. There are already many analyzes of these fan tokens on the Internet, so this article will not go into details.
In this article, the author will focus on FFC.
The full name of FFC is League of France Football Club. It is jointly issued by several top football clubs under the Ligue 1. It is also an ecological alliance-type Web3 football project.
Friends who are familiar with football may know that Ligue 1, La Liga, Serie A, Premier League, and Bundesliga are known as the five major football leagues in the football world. It is one of the top professional football leagues except the World Cup. At present, there are 20 teams under Ligue 1, with fans all over the world, and a total fan base of over ten million. In other words, FFC will have this huge natural traffic pool.
At present, the Toulouse Club, a well-known team under Ligue 1, has publicly announced that the team has reached an in-depth strategic cooperation with the FFC ecology, and will jointly build the Web3 football metaverse ecology with FFC. At the same time, FFC has signed four ecological promotion ambassadors in the Toulouse club, and these four players will participate in this year's World Cup in Qatar. For FFC, this will be a good advertising effect.
At present, among all the teams under the Ligue 1, except for Paris, the rest of the clubs have not issued fan tokens, so FFC has great hopes to reach strategic cooperation with more clubs under the Ligue 1 and attract more fans. Clubs and stars enter.
To sum up, the author believes that FFC has the potential to become a dark horse in this year's World Cup-related projects.
first level title
Follow-up planning of FFC
In fact, top sports stars have always had very strong personal commercial value, and the stars themselves and related economic companies are also very good at utilizing this value.
In 1880, the American tobacco manufacturer first launched the star card, which was only attached to the cigarette box as a gift for customers to buy cigarettes. Due to the good response, candy and toy manufacturers also followed suit, and gradually formed a unique collection. category.
Today, star cards have become a very popular peripheral product for sports stars. Several production companies such as PANINI, Topps, UpperDeck, FLEER, and Skybox have produced related products, but PANINI has the highest market value. As of November 6, on a second-hand collection card trading platform, the top five PANINI star card product single auction prices were 1.429 million US dollars, 15,000 US dollars and 14,000 US dollars respectively.
It is worth mentioning that the current market value of Ronaldo's PANINI star card is as high as 500,000 US dollars, which proves Ronaldo's personal commercial value and the huge potential of the fan economy, so this time Ronaldo's entry into the NFT track should be Introducing many new users and funds to the crypto market.
It is foreseeable that as more and more football-related teams and stars enter the Web3 track, the encrypted world will also spawn more NFT "PANINI cards".
According to the FFC official statement: FFC will issue NFT alliance rights cards and football peripheral NFT products based on stars and clubs in the later stage. It is an important part of the FFC ecology. Details will be announced in the near future.
It is understood that the NFT alliance rights card issued by FFC will simultaneously grant token airdrop rights. Every time a user holds an NFT alliance rights card, he will enjoy an airdrop of 20,000 FFC Tokens.
Based on the strong fan base of Ligue 1 and the strong economic effect brought by the World Cup, the FFC NFT alliance rights card is expected to become the PANINI star card in the Web3 world.
The 2022 World Cup is the twilight of the gods. An era is about to end, and the youth of a generation will also end. Ronaldo and Messi may never play in the World Cup again. But in the future, we will meet them again in the Web3 football metaverse.
