What is THE Protocol, a meme project based on V God's tweets?
How strong is the meme effect in the cryptosphere? Musk is the best example. Dogecoin and Shitcoin rose more than a hundred times from the bottom during a period of Musk's continuous shouting, and quickly exploded out of the circle, making a lot of myths about creating wealth.
Since then, Musk's tweets have become an investment vane. Whether it is text or pictures, netizens with clear minds will always associate it with Musk's "calling orders". For example, the PEOPLE token was very popular at the end of last year. Because Musk sent a picture of Web3 people inviting him to join their DAO organization. It instantly ignited the PEOPLE community, and the PEOPLE, which had fallen sharply before, ushered in a short-term rise.
Different from Musk's high-profile style, V God just sent a tweet in a teasing tone, allowing keen speculators to quickly deploy a project.
The reason for this is that on October 15, God V sent a tweet: "Someone can do a project called "THE Protocol". That way, when someone says anything, they automatically mention THE and show off with "Look, someone mentioned THE". "
So why did V God publish such a tweet for no reason? It is rumored that V God wanted to create THE Protocol as early as 2015. But an accidental misspelling, writing THE as ETH, cannot be corrected on-chain, so THE becomes ETH.
Perhaps this is a kind of ridicule from V God, but with its influence in the encryption field, the tweet is also seen as tendentious. On the same day, THE Protocol was officially launched and opened for trading. 12 hours after launch, there are nearly 600 holders of THE token, and early participants are up 4-5 times from the bottom.
Today, V God also noticed the project, and retweeted his own tweet and exclaimed, "What have I done!"
After V God confirmed the existence of the project, THE token rose accordingly. The price of the token reached as high as $0.03, an increase of 512% in 24 hours. As of now, there are more than 2,000 token holders, and the market value has reached 19.77 million US dollars.
Judging from THE Protocol’s Twitter, there is no detailed project planning and introduction, only a sentence “Based on V God’s latest tweet, the Meme is given life by V God, the founder of Ethereum.”
THE is equivalent to "that" or "this" in Chinese. It also means a specific person or thing. In the English context, THE is an indispensable word. Therefore, this little trick can be said to be the best way to promote the project. THE Protocol also uses this technique to its fullest. Open the Twitter of THE Protocol, and the content of the post is "Look, someone mentioned THE".
For example, both Musk's and CZ's statements have been cited as propaganda. From this point of view, its writing style is more in line with the essence of Meme.
Although THE Protocol has no technical content and no specific utility, it is only a meme project, but its story and endorsement can be said to be the ceiling of the earth dog world. With the continuous improvement and empowerment of the community, we also speculate whether THE Protocol will launch its own chain and decentralized application ecosystem. Of course, this is all for later, but in the context of the bear market, being able to find such a special foothold and attract a lot of attention is considered a small success?
Of course, in the end, Odaily still wants to remind investors that the Meme project is extremely speculative, and only relying on publicity to attract popularity has high volatility risks, so be careful to participate, DYOR.
