From the perspective of the community platform MOJOR, why does Web3 need to be native?

Under the influence of the general environment, Web3 and traditional industries seem to be in a state of polarization.

As we all know, the residual temperature of the era of flooding is gradually fading, and the cold winter sweeping the world seems to be coming: the negative impact of economic stagflation in the post-epidemic era is becoming more and more obvious; inflation in the United States and Europe is high, making monetary policy tightening will become the future The main theme of several months. The possibility of economic recession is further rising, and traditional industries are particularly powerless in an environment where various problems are hard to recover.

In contrast, the Web3 industry is frequently positive. In terms of infrastructure, Ethereum completed the merger on September 15, 2022 under the attention of the entire industry, taking the first step towards the long-established 2.0 era, and will provide better performance and support for large-scale applications in the future . In terms of high-quality use cases, MOJOR, which aims to build a real Web3 community platform, also held an offline demonstration recently. Its dazzling data and various new functions launched for the pain points of Web3 project operation have made participants and concerned groups Frankly speaking, I saw a better Web3 community operation solution. What is more noteworthy is that MOJOR put forward the concept of "Web3 Community Growth Engine", and strives to help projects through a matrix of community growth tools including "Web Intelligent Robots (Bots)", "Task Center", and "Incentive System". In this way, we can quickly and efficiently gather our own traffic pools, so as to help the rapid development of high-quality projects.

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Web3 has become a trend in the digital age, and MOJOR provides a growth engine for project parties

In the past 2021, the encryption market has experienced an unprecedented bull market. This upsurge of new users and the continuous influx of huge amounts of money is not only due to the irrigation of monetary easing, but also because of the rise of native concepts such as Web3 and metaverse. It can be said that in 2021, Web3 has become the darling of VC institutions, and has also become the core track for traditional technology giants to compete for layout.

In this Web3 revolution, people no longer simply use "user", but participants and builders, not only fully owning their own digital identities and digital assets. You can also directly enjoy the value generated by the interaction and the development dividend brought by platform operation and network growth under the trend of return of operational power.

At present, Web3, as a hot new track in recent years, has shown strong growth momentum and great imaginative prospects. However, it needs to be objectively realized that although Web3 has unlimited prospects, it is still in the early development stage of the industry at this stage. The construction of infrastructure and various platforms has not yet been completed, and it is too early to talk about full implementation. If there is no perfect infrastructure, or excessive reliance on some superficial Web2 shortcuts, then Web3 will inevitably fall into the dilemma of "castle in the sky". Infrastructure construction has a long way to go.

The first is a complete decentralized underlying network. Blockchain technology is recognized as a digital economic innovation and a new generation of information infrastructure. Its performance, development environment, tolerance, and scalability will all affect the landing process of Web3. At present, Ethereum has triggered the merger mechanism and is advancing in an orderly manner towards the ultimate goal of 2.0. In the future, the performance of Ethereum will be comprehensively improved, and will provide a better development environment and better interactive experience, and will also be able to support larger-scale applications. This undoubtedly provides a solid and reliable foundation for the subsequent outbreak of Web3.

Second, one of the essences of Web3 is that the community creates value for people. Everyone is a stakeholder and a member of DAO. The community is the key to Web3. Under the stimulation of the incentive mechanism, the participants and contributors in the community can share the value of the project and at the same time provide everything they can provide for the development of the project, such as creativity. It can be said that community tools will be an irreplaceable part of the Web3 era, and it is also the core track where dark horses can emerge.

But for a long time, the Web3 project did not have a high-quality native community platform available. You can only choose Discord as the next best thing. Of course, it’s not that Discord’s excellent function building has attracted many Web3 projects, but that everyone didn’t have a better choice at that time, such as a native Web3 community platform. This is why there are frequent attacks and thefts, but everyone has not given up on Discord (from June to July this year, a total of more than 100 official Discords of NFT projects were attacked and caused losses to community members). Now, with the rise of native Web3 community tools such as MOJOR, this embarrassing situation will be improved.

According to the official introduction: MOJOR is the original community platform of Web3, aiming to build a community platform that truly belongs to Web3, making community governance simpler and more efficient, making user growth faster and more accurate, making user data more secure and transparent, and serving the general public. Web3 builders provide support and services for community building, governance, data and technology.

In September 2022, MOJOR held an offline demonstration. On the one hand, MOJOR announced recent project-related data: the number of addresses has reached 100,000+, the number of downloads has exceeded 30,000+, the number of followers of the official Twitter account has increased by more than 20,000+, and the number of cooperative projects has exceeded 20+, including many well-known high-quality Web3 projects, completed 35.7 K whitelist distribution tasks, and realize 24H sellout; on the other hand, MOJOR introduced the product-related logic and function collocation in detail: In addition to providing whitelist Bot, NFTscan, NFTSwap and other tools, as a native Web3 community platform, MOJOR also provides 0 to 1 community building, growth and governance services. Among them, the community growth engine provided by MOJOR for the project parties has received the collective attention of the project parties.

First, in terms of community building: Using MOJOR to create a community server is the process of casting the NFT of the server. Owning the NFT of the server means having the ownership of the server and the highest authority of the server. It is a community that truly belongs to the creator. That is to say, as the most important link of community creation in the startup and operation of Web3 project, it can be realized quickly with the help of MOJOR. And there is no need to worry about rule restrictions and ownership issues like centralized platforms. At the same time, as the project party, that is, the community initiator, you can also choose the Token, NFT and POAP you want to use as the economic pass for governance and development of the community. This function will provide great value in promoting community growth and strengthening community management. Moreover, the user data of the community is also clear at a glance, so that the value of the community can be reflected immediately.

Second, in terms of community growth: MOJOR recognizes that community growth is a necessary condition for the Web3 project to enhance its own ecological value support and achieve diversified development, and it is a rigid need for project operators. Therefore, MOJOR takes this as a starting point and focuses on self-construction on the creation of a "community growth engine". MOJOR provides project parties with a series of community growth tools and BOTS, which are used to gather its own traffic pool, so as to facilitate the rapid development of high-quality projects and the orderly expansion of the overall Web3 ecology.

Whether it is a new project that is ready to go, or an old-fashioned project that has been in operation for a long time, it can accurately obtain traffic after check-in. There are four growth tools that are getting a lot of attention here:

On the App side of MOJOR, a smart one-click Mint Tugou tool service is provided. Users can directly enter the community while one-clicking Mint, and quickly complete the seamless conversion from public domain traffic to private domain traffic. This is a very differentiating tool from other Mint tools currently on the market. This is also the solution MOJOR is committed to becoming a native Web3 community platform, starting from the pain points of the Web3 project. Only by focusing on Web3 can we gain enough competitiveness in this track. For the project side, this function greatly reduces the threshold for initial user accumulation and differentiated traffic acquisition.

The second function is MOJOR's task center and matching incentive system. As part of the diverse growth engine, the MOJOR task center can help project parties release a series of bounty activities and tasks. In order to attract high-quality active users with a high degree of matching to complete tasks and join the community, and quickly complete the growth of high-quality users in the community. At the same time, when users complete tasks, they can also earn MOJOR magic points, and obtain a series of airdrop benefits and diversified reward rights, which further motivate users to complete tasks and join the community. This growth path not only enables the project party to quickly build a private domain traffic pool, but also screens users to a certain extent to ensure the quality and stickiness of users. In other words, the project party can use this existing tool provided by MOJOR to achieve high-quality growth of the community.

The third tool is a series of Web3 intelligent robots (Bots) provided by MOJOR. Bots not only cover Web3 application scenarios, but are also divided into two categories: personal Bots and community Bots, to meet the needs of different users. These bots can solve functions that cannot be met by Web2 products such as Discord and Telegram. For example, WL (White List) Bot is a robot specially developed for the NFT community. It includes common functions such as automatic confirmation of white list tasks such as invitations and active chats, as well as functions such as white list lottery draw, white list export, and automatic attribution to identity groups. . This means that the project party or other task publishers no longer need to manually collect user addresses, solve the workload of community administrators and Mods, and further improve the efficiency of community management. In addition, MOJOR's WL Bot can realize reward distribution within 1 hour, automatic distribution of invitation codes, rules sorting, announcement release, etc., and collect rewards, invite codes, and view announcements within 6 minutes, which further enhances community operators and participation. interaction efficiency. This means that the Web3 project party can omit a lot of manual work and efficiently achieve community growth through Bots.

The fourth function is NFT Swap. Users can complete NFT transactions in MOJOR without jumping to Opensea, which reduces the transaction threshold and cost, improves transaction efficiency, and enjoys better liquidity. This also means that with NFTswap, the NFT community has its own trading platform.

It can be seen that the "Web3 Community Growth Engine" built by MOJOR has covered a large number of needs of the project side for community growth. In a class inventory market where native users are very precious, it is very important for the project party to use a series of tools to achieve the rapid start and healthy growth of the community. And MOJOR undoubtedly gives the project party who chooses it a head start.

In addition to matching growth tools that meet the needs of Web3 projects, MOJOR will also carry out ecological empowerment and traffic tilt for the settled project parties, and use its own traffic matrix to match and provide diversified communities, social media and KOL for project parties Traffic resources to help start and develop Web3 projects and DAO organizations. Moreover, the MOJOR project is open source and APIs are fully open, attracting more developers to join in the joint construction and prosperity of the community, and use the ecology to feed back the project.

Finally, in terms of community operations: MOJOR is committed to providing community creators with one-click operation services, providing a series of tools related to community governance and operation, helping project parties to accurately capture users' on-chain data through the background, and quickly and clearly understand the community; and , MOJOR starts from the precise operation of users, helps the project party realize the precise operation of high-value users, easily locates valuable users and conducts precise delivery. Coupled with functions such as one-click identity matching, event holding, community voting, WL automatic collection, automatic capital verification and other functions, the hands of operators are fully liberated and the community is easily governed.

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Why is MOJOR more popular with Web3 users than Discord?

Before that, Discord can be said to be the first choice for Web3 project parties to build communities. The reason is also helpless. It turns out that there is a lack of good enough Web3 native community platforms on the market. Under the contradiction between the continuous increase in the operational needs of a large number of project parties and the long-term gap in solutions, MOJOR came into being to fill this gap. Compared with Discord, MOJOR is undoubtedly more native and more popular with Web3 users and project parties. The reasons are as follows:

First, the affiliation of the community is different. As mentioned above, the most concerned point of Web3 at present is the return of operational power and the opening of the industry's ecological dividend. This is not only for users, but also for practitioners and builders. It is difficult to guarantee ownership of social media accounts and traffic pools built based on Web2 applications. For example, Discord relies on a centralized server, while the community built on the basis of MOJOR belongs entirely to the project party and its users. No need to worry about belonging.

Second, MOJOR is based on the community + chain model, which undoubtedly greatly optimizes the user experience of Web3. At the same time, it can also ensure the safety of users' assets. As mentioned above, during this year, the Discord channel of the Web3 project party was frequently attacked, causing losses to a large number of users. For example, projects such as BAYC and Hacktivist have all been lost. MOJOR, on the other hand, supports community creators to authenticate their identity by issuing badges, and users can also check the link publisher's DID page for official identity verification. In terms of safety and reliability, it is undoubtedly better. At the same time, MOJOR also provides the diversified growth tools mentioned above, which provide considerable convenience for the project party's user growth and traffic accumulation.

Third, in addition to providing community growth tools, MOJOR also provides supporting community operation and governance tools, which were mentioned in the previous article and will not be repeated here. Discord, on the other hand, is lackluster. With the same workload and content, operators often need to invest more time and energy.

Fourth, Discord is a Web2 application based on a centralized server, which means that it has no intention of developing Web3 vertical applications, nor can it provide any assistance for the initiation and development of Web3 projects. MOJOR, on the other hand, can provide more support, including capital and flow tilt, to achieve a more open ecological empowerment.

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There is no doubt about the prospect of Web3, the choice of shortcuts is still deeply rooted

There is no doubt that Web3 is the trend of digital development. As the next generation of the Internet, Web3 is more ambitious and has a more grand narrative space. But right now, Web3 is still in the early stages of infrastructure development. Participants and builders are faced with a question: should Web3 applications be native? Should a Web2 shortcut be chosen as an alternative for a quick start to a Web3 project?

Wanxiang Blockchain Xiao Feng once said recently: "Web3 should be digitally native." That is to say: the real Web3 is built on a decentralized network based on blockchain technology. Everything that builds it, including infrastructure and underlying tooling, should be native. Although the current infrastructure construction has not been completed, the demand gap for various applications still exists. But practitioners and builders should be aware that the native one may not be the fastest, but it is the most suitable and correct.

That is to say: rather than choosing shortcuts, building original infrastructure, basic modules, and various platforms is the real path that Web3 should take. MOJOR is based on a deep understanding of the original Web3, and is committed to building a native community platform to help every high-quality Web3 project with potential, jointly promote the development of the Web3 ecosystem, and jointly build the Web3 era. This is not an easy path, but it is a more worthwhile one. To become the real founder and early builder of Web3 is the goal of MOJOR and other platforms to abandon shortcuts and concentrate on cultivation.

Every industry that can lead to change will experience early struggles and pains, and will find its own path amidst difficulties and obstacles. Perhaps, the current Web3 builders are just sparks in the eyes of the traditional Internet. But it is the persistence of these "sparks" that will cause the prairie fire of Web3 in the future.