Starbucks official interpretation of its "Odyssey" Web3 activities (with waiting list registration guide)

Moni

Odaily资深作者

2022-09-12 13:52

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Organically integrate various benefits into the Web3 world.

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Organically integrate various benefits into the Web3 world.

This article comes fromStarbucks, Odaily translator | Moni

This article comes from

, Odaily translator | Moni

On September 12, Starbucks officially announced the launch of a Web3 experience event for "Starbucks Rewards" (Starbucks Club) members - Starbucks Odyssey (Starbucks Odyssey). "Starbucks Odyssey" will provide Starbucks partners (employees) and Starbucks Rewards members in the United States the opportunity to earn and purchase digital collection assets, providing benefits and an "immersive" coffee experience.

Starbucks executive vice president and chief marketing officer Brady Brewer said:

"Starbucks has always played the role of 'third place', a place between home and work. Here you can feel the warmth of coffee, community and belonging. The Starbucks Odyssey experience will connect the third space to digital For the first time in the world, Starbucks Rewards loyalty program members are connected to each other. Utilizing Web3 technology, it will allow Starbucks Starbucks Rewards members to gain experience and ownership that were previously unavailable. Starbucks Odyssey will provide basic benefits beyond Starbucks Rewards members and unlock Digital, physical and experiential benefits unique to Starbucks.By integrating into the Starbucks Rewards ecosystem and building the experience on coffee, connections and community, Starbucks will enter the Web3 space like no other brand, while further deepening the The connection between members and Starbucks. Starbucks' vision is to create a place where the digital community can come together over coffee and engage in immersive experiences."

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Overview of "Starbucks Odyssey"

"Starbucks Odyssey" will be an extension of the Starbucks Rewards program, which members can access using their Starbucks Rewards login credentials. After logging in, members can participate in Starbucks Odyssey "journey" activities, such as playing interactive games or receiving some fun Challenges to deepen your understanding of coffee and Starbucks. After completing these activities, the technology will be rewarded with "Journey Stamps" (NFT).

Members can also purchase "limited edition stamps" (NFT) through the built-in market in the "Starbucks Odyssey" web application experience. There's a more fun and easy way to experience the Odyssey, and members can take advantage of this new technology and take ownership of Starbucks Loyalty.

All "Limited Edition Stamps" NFTs will showcase iconic Starbucks artwork created in collaboration with Starbucks partners, as well as outside artists - an officially licensed asset that Starbucks Rewards members and partners will have access to for the first time. In addition, a portion of the proceeds from the sale of the "Limited Edition Stamp" NFT will be donated to causes important to Starbucks partners and Starbucks Rewards members.

Starting Sept. 12, customers can sign up for the waitlist on the official Starbucks website. Later this year, Starbucks will send invitations to selected waitlist members who will be among the first to explore the experience. As Starbucks Odyssey develops, the company will continue to gather feedback from members and Starbucks partners, which will help shape the future of this innovative, new experience with Starbucks Rewards.

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(Note: Since Starbucks provides different service functions in different regions, the specific waiting list registration shall be subject to the official interpretation of Starbucks.)LinkOnce on the Waitlist Registration Site (click here