The adoption of Crypto in the music industry is redoubled, and the world's largest music group issues digital assets for artists

As the world's largest music label,Universal Music Group inks deal with LimeWire, music digital collectible NFT marketplace platform, dedicated to helping artists use NFTs to promote their music.

at the same time,

at the same time,The deal gets NFTs promoted among thousands of musicians and their fans. This has the effect of boosting the NFT market as sales of NFT have decreased this year.

This isn't the music industry's first foray into the NFT space.

besides,

besides,More and more musicians and music groups have begun to set foot in the field of music NFT。

Headquartered in the Netherlands, Universal Music Group owns more than 100 music labels and brands, including popular artists such as Lady Gaga, Eminem, Justin Bieber, Rihanna, Andrea Bocelli, Taylor Swift, Lil Wayne, and Maron 5.

According to a statement from Universal Music Group on Wednesday, the deal will open up new revenue streams for musicians, as well as exciting new ways for them to interact with fans.

UMG-owned artists and labels will create music, NFTs and collectibles and sell them directly to fans and collectors on the LimeWire platform.

Holger Christoph, Senior Vice President of Central European Digital Business of Universal Music Group, pointed out that "Universal Music Group is fully embracing the exciting Web3 field and will cooperate with LimeWire, artists and their communities."

“Let NFT projects have real practical value, create a new experience for fans, and at the same time allow mainstream consumers to participate in a safe, trusted, and low-threshold environment。”

LimeWire CEOs Paul and Julian Zehetmayr said the partnership is a milestone in the music industry's embrace of Web3 technology.

Paul and Julian Zehetmayr noted that they are looking forward to the launch of the first Universal Music NFT on the LimeWire platform.

The original text comes from zycrypto, compiled and organized by Blockchain Knight, the English copyright belongs to the original author, please contact the editor for Chinese reprint.

The original text comes from zycrypto, compiled and organized by Blockchain Knight, the English copyright belongs to the original author, please contact the editor for Chinese reprint.